ICIPS

Did you know this trick?

“So why should I use your notes app?” “Because it has AI.” “Why is it better than any other notes app?” “Well, ours has more AI.” I know 3 guys that are making AI notes apps at the moment. Only one of them actually told me “why”: it’s for people with ADHD. There used to be a barrier to entry to make these products. You’d need a team and a year of time to develop them. Now anyone can code them in Claude Code over a weekend. Execution costs almost nothing. Which means we have tons of geniuses making these products. An AI fridge that tells you when you’re out of milk. An AI toothbrush that will tell you how well you’re brushing your teeth. A vibe coder I know built a SaaS over the weekend. It has 3 pricing tiers and 1 user. His mom. I asked him “why would anyone want this?” He told me “because I can build these things fast”. Companies that have big teams are no different. There is always a new feature being added to their product. Changelogs have gotten bigger than the number of users using those features. Fast execution just means building things no one wants, faster. “People don’t buy what you do. They buy why you do it.” - Simon Sinek Most companies start with the What then work their way down to the Why. But companies that have loyal followers work the other way around. Back in 1997 Apple was going bankrupt. When Steve Jobs came back to the company he didn’t show off their new computer. They showed you pictures of Einstein, Mahatma Gandhi and Martin Luther King Jr. There wasn’t much technology involved. He told his team to look at Nike as an example. How Nike never talks about their shoes but pays tribute to great athletes. By the time Apple released the iMac a year later people already knew what Apple stood for. On Black Friday in 2011 Patagonia put out this advertisement in the New York Times. “Don’t Buy This Jacket”. They explained how that jacket affected our planet. The following year their sales increased. In 2022 the founder of Patagonia decided to give away their company, which was valued at $3 billion, to help our planet. Why does this work? Antonio Damasio is a neuroscientist that studied a patient who lost the ability to feel emotions after surgery. His IQ was still high and he could think logically. But when he had to make simple decisions, it took him a very long time. We use facts to help us make decisions but it’s our emotions that allow us to choose. You can create a mission statement in seconds with AI. Words have become cheap, decisions are what have become expensive. With AI the answer to your what is almost free. You still have to figure out your why. AI is not a bad thing to use. Just use it where you need it or where it will help your product. Otherwise you’re just slapping “now with AI” on something that doesn’t have a why. I’ve summarized the core ideas from Start With Why in the infographic below. 💬 What’s the dumbest AI product you’ve come across? - @natan_mohart

📌 12 TYPES OF THINKING YOU SHOULD MASTER 🔸 1. Critical Thinking → Question assumptions and evaluate evidence. 🔸 2. Creative Thinking → Generate new ideas and possibilities. 🔸 3. Analytical Thinking → Break complex problems into smaller parts. 🔸 4. Strategic Thinking → Look beyond today and think long-term. 🔸 5. Systems Thinking → Understand how different parts influence each other. 🔸 6. Lateral Thinking → Challenge conventional approaches to find new solutions. 🔸 7. Logical Thinking → Use facts, reasoning, and evidence to reach conclusions. 🔸 8. Reflective Thinking → Learn from your experiences and decisions. 🔸 9. Design Thinking → Solve problems by understanding people's real needs. 🔸 10. Divergent Thinking → Explore multiple possible answers before choosing one. 🔸 11. Convergent Thinking → Narrow possibilities and identify the strongest solution. 🔸 12. Growth Thinking → See challenges as opportunities to learn and improve. The stronger your thinking toolkit, the better you become at solving problems, making decisions, and navigating change. 💪 📩 Free Guide: Master the 12 soft skills that drive success—and start applying them today. 🚀 👉 Get your free copy: betteryoubrief.substack.com/… #CriticalThinking #ProblemSolving #GrowthMindset