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Follow us for information on customized durable products for asset identification, Unique Item Identification (UID) and Radio Frequency Identification (RFID).

Mason City, IA
Joined May 2009
Photo by Metalcraft, Inc. (@idplate)Photo by Metalcraft, Inc. (@idplate)Photo by Metalcraft, Inc. (@idplate)Photo by Metalcraft, Inc. (@idplate)Photo by Metalcraft, Inc. (@idplate)Photo by Metalcraft, Inc. (@idplate)Photo by Metalcraft, Inc. (@idplate)Photo by Metalcraft, Inc. (@idplate)Photo by Metalcraft, Inc. (@idplate)Photo by Metalcraft, Inc. (@idplate)
💡 RFID Tip: A rack tag can identify more than an asset. It can identify a location. Tagging server racks creates fixed reference points for tracking equipment, verifying placement and improving IT asset visibility. Are you tracking assets AND their locations? #RFID #ITAM
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Metal racks. Laptops. Network switches. Plastic housings. Tight spaces. IT assets present unique RFID tagging challenges. The right tag depends on the surface, available space and read requirements. What's your toughest IT tracking challenge? #RFID #ITAssetTracking
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#iJAG & @IowaABI partnered for Crystals of Innovation, a hands-on #manufacturing experience at John Adams MS @MasonCityCSD 🏭 Careers were explored, teamwork practiced & classroom skills connected. 💙 Thanks ABI & partners! #RVTour @SukupMfg @iowamoldtooling @idplate #ChamberMC
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A successful RFID demo doesn't guarantee a successful deployment. A tag needs to read reliably on the actual asset, in the real environment, at the required read event—repeatedly. What criteria do you include in your RFID pilot? Share your experience. 👇 #RFID #AssetTracking
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**Standardize the ID. Strengthen the data.** Consistent asset IDs help prevent duplicate records, reduce errors and make reporting easier. What's your #1 rule for creating asset ID formats? Share your best practice below! 👇 #AssetTracking #AssetManagement
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The best customer service starts with better questions. Great service isn’t just about responding quickly—it’s about understanding the application and solving the right problem the first time. #CustomerService #CustomerExperience #Manufacturing
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Start with the application—not the RFID tag. Before choosing a tag, define 4 things: → Asset & surface → Workflow → Environment → Read requirements The right RFID tag is the one designed for how and where you’ll actually use it. #RFID #AssetTracking
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Standardize the ID. Strengthen the data. Consistent asset IDs help prevent duplicate records, reduce errors and make reporting easier. What’s your best practice for creating asset ID formats? Share it below. 👇 #AssetTracking #AssetManagement
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3 signs your rental operation may be ready for RFID: 1️⃣ Inventory counts take too long 2️⃣ Employees waste time searching for equipment 3️⃣ Visibility across locations is limited Sound familiar? Learn how RFID can help: ow.ly/CZap50ZLx4m
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“RFID compatible” doesn’t mean “designed for metal.” Metal can interfere with RFID performance, so equipment containing metal may require an on-metal RFID tag. Test on the actual asset before you deploy. #RFID #AssetTracking #RFIDTags
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Metalcraft is closed today in celebration of Labor Day! Our regular hours of operation will resume on Tuesday, September 8th. We hope that you have a restful holiday! #Metalcraft #IDMadeBetter #LaborDay
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Please note that Metalcraft will be closed on Monday, September 7th in honor of Labor Day. Our regular hours of operation will resume on Tuesday, September 8th. #Metalcraft #IDMadeBetter #LaborDay
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Asset tracking starts with the right questions—not the technology. What are you tracking? How does it move? What environment is it in? What data do you need? Answer those first. Then decide whether barcode, RFID or both make sense. #AssetTracking #RFID #Barcode
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Choosing an RFID tag? Don’t start with the tag. Start with 5 questions: What are you tracking? What’s it made of? Read range? Environment? Business goal? Get these right before you invest. Read more: idplate.com/blog/how-to-choo… #RFID
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Quick Tip: Standardize your asset IDs from the start. Consistent naming and numbering help prevent duplicate records, reduce data errors and make assets easier to search, scan and manage. Better IDs = better data. #AssetTracking #AssetManagement
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Your asset data is only as good as the IDs behind it. Inconsistent IDs create duplicate records, tracking errors and reporting headaches. Standardize your asset IDs for cleaner data, better visibility and smarter decisions. #AssetTracking #AssetManagement
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Lost equipment doesn't just cost money—it creates accountability gaps, disrupts operations, and wastes valuable time. Durable asset identification helps keep equipment visible, traceable, and where it belongs. #AssetTracking #RFID #Barcode
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Lost assets cost more than replacement—they cost productivity, accountability and time. The average organization loses 7% of its assets annually. Better identification is the first step toward better asset tracking. #AssetManagement #RFID #Metalcraft #IDMadeBetter
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After more than 40 years at Metalcraft, Steve Doerfler reflects on the people, leadership, and legacy that meant the most. Hear his final thoughts in Episode 4 of Built to Last. 🎙️ Watch: youtube.com/watch?v=W6lPDRz0… #BuiltToLast #Leadership
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