Campus Launches for Brands
Joined January 2023
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I’m excited to announce I quit my finance job to build the world’s first sorority marketing agency. Introducing: CampusLaunch.
In just 10 months we’ve worked with Nike, BodyArmor, Baywatch (Fox Entertainment), and were featured on the WSJ. Here’s how.
It started in my finance cubicle. I was scrolling on Tiktok, when a RushTok video showed up on my page - 150 Arizona sorority girls dancing to a trending sound.
The video had 43 Million views. I kept scrolling, and similar videos had racked millions of views.
Then I realized something: Brands can make their product the center of these videos.
I posted a tweet about the opportunity, and brands like BodyArmor booked sales calls. I quit my job and went all in.
Since then, we generated 50M views this August, and worked with Fox to promote the Baywatch trailer. Here’s what makes this work:
1. We build an experience that sorority girls love and genuinely want to post about.
2. We build the content engine to “flood the feed” with event based content
We’re pioneering a new category in campus marketing. Follow along for a crazy ride.
Introducing CampusLaunch, the world's first sorority marketing agency.
We’ve generated 65 million views for Nike, FOX, BodyArmor, and more.
Here’s how I started and scaled the idea:
Less than a year ago, I was working an investment banking job.
I was in my cubicle, scrolling on TikTok, when I saw a video of 150+ Arizona sorority girls doing a choreographed dance video.
The video had 43 million views. Then I realized something:
Brands desperately wanted to reach Gen Z.
Sororities desperately wanted to become influencers.
Nobody was connecting the two.
So, while at my 9-5, I posted a tweet about sororities becoming the next NIL.
The tweet got millions of views. BodyArmor, Kalshi, and Gymshark booked calls.
So I did what any logical man would do:
I quit my job with 0 clients.
All I knew was that I had product market fit.
In those 10 months, I:
- Connected with hundreds of sororities across the country
- Cold messaged 100+ brands per day
- Sent personalized loom videos to fortune 500 CEO’s
Now, we are working with FOX on Hollywood level trailer promotions.
If you have any questions on starting a business, I’ll read through every comment.
Let’s gooo!!! Loved being in the show, you guys are the best. When are we getting you at one of our activations?
60 million views in less than 10 months.
@jakewilliammo quit his job with zero clients to build it.
Now one two-hour sorority activation gets a brand:
- 25 guaranteed TikToks from members
- 44 TikToks on average
- 100 to 150 Instagram stories
- direct response videos for ads
Less than a year ago I quit my $150K/yr job to do sorority activations. I had 0 clients. Here’s how I signed Nike, BodyArmor, and Fox in my first year.
Step 1: Send 100+ cold outreach messages a day on LinkedIn Sales Navigator. Possibly the best $200/month you’ll ever spend. You see every decision maker and can target the people who actually have buying power.
Step 2: When someone responds, reply immediately with a personalized Loom.
Cold outreach has a low hit rate. So when you get a response, drop everything and reply immediately.
At the time, I didn’t have a polished sales deck with case studies. Plus, decks are boring. Every agency sends them. You can’t show conviction in a PDF.
The way around that was a short, high-energy, passionate Loom.
I wanted watching it to be the best part of their day. I spent over an hour on each one.
Step 3: Do it yourself.
Automating cold outreach as a startup founder is a mistake. To land your first clients, YOU have to do it.
Over time, you become an expert. You know exactly what message to send, to exactly which role at which company. You can almost name your exact target buyer.
For those of you calling this AI…
I’m excited to announce I quit my finance job to build the world’s first sorority marketing agency. Introducing: CampusLaunch.
In just 10 months we’ve worked with Nike, BodyArmor, Baywatch (Fox Entertainment), and were featured on the WSJ. Here’s how.
It started in my finance cubicle. I was scrolling on Tiktok, when a RushTok video showed up on my page - 150 Arizona sorority girls dancing to a trending sound.
The video had 43 Million views. I kept scrolling, and similar videos had racked millions of views.
Then I realized something: Brands can make their product the center of these videos.
I posted a tweet about the opportunity, and brands like BodyArmor booked sales calls. I quit my job and went all in.
Since then, we generated 50M views this August, and worked with Fox to promote the Baywatch trailer. Here’s what makes this work:
1. We build an experience that sorority girls love and genuinely want to post about.
2. We build the content engine to “flood the feed” with event based content
We’re pioneering a new category in campus marketing. Follow along for a crazy ride.
For Brands: calendly.com/jake-campuslaun…
For Applicants: DM me your best work, and why you would crush at CanpusLaunch. We are always hiring.
We generated 50M views for Nike, BodyArmor, Benefit, and more….
All from Sorority Activations.
Breaking down our entire business on @AvALIVEHQ this Wednesday. Tune in.
Jake Motyl retweeted
I am officially on @MentorPass
Since dropping out of college and launching StreetTalk we have:
- Won "best new agency" in 2026
- Scaled from 0 to 100+ people
- Driven $100m in rev for brands like AG1, PrizePicks, and Stripe + 600 brands
- Featured on NBCs Today Show, WSJ, and NY post for changing advertising
None of this would be possible without incredible friends and mentors
If you want to learn how to scale your service business or make KILLER paid ads
Book a call !
Thank you @kennyhanson
Insane.
With Uber, you click a button and a car comes
These guys did it with content creators.
And embedded ai to make it instant
The world is changing so fast. Excited to test this
This concept is disgusting.
Take word of mouth, edit it into and ad, and sell it to brands
Literally every brand needs on the street testimonials. But no one wants to run around the street like a maniac.
It is becoming a necessity and Streettalk is changing the game.
StreetTalk has reached 8 figures in ARR and $100M in attributable revenue.
Today we're Introducing AGC: Authentic Generated Content™.
AGC is the world's first ad that nobody knows is an ad.
Advertising has become fake:
-Celebrity endorsements became Influencer Marketing.
-Influencer marketing became "UGC"
-and now we have AI UGC...
People want to buy from other people. 71% of consumers regret influencer driven purchases.
We built AGC to be completely different.
How it works:
1. We record hours of footage of real people using your product.
2. We clip these reactions into creative using our team of real human editors.
The key difference: instead of strategizing content, we shoot hours of real authentic reactions then we clips these reactions rather than the other way around.
It's @garyvee method of documenting and not creating.
So far it's working: on avg AGC leads to a 4x ROAS on new customer revenue.
Everything in my life has lead to this moment.
In highschool I was called “an idiot ”. I was in special ed. I dropped out of college with a 2.1 GPA with full conviction Street Interviews were the future of advertising.
I had a massive chip on my shoulder. I still do. I channel that energy into building StreetTalk. This is my life’s work.
If you’re a client, friend or supporter, from the bottom of my heart, thank you.
Jake Motyl retweeted
Have you seen these branded sorority videos
ALL OVER THE INTERNET ?
@jakewilliammo built an agency around sorority launch videos
Untapped niche
Did cold outreach to enterprise brands
Signed them on the call
Drove around America to college campuses to film
This kid is next up.
Follow along
Jake Motyl retweeted
My little startup went from 0 to $4M ARR in 14 months.
We are going to $12M by EOY.
And we are about to make our most important hires:
2 founding engineers.
Up until now, we’ve had one absolute tank of a CTO building everything solo.
Now we are looking for his counterpart:
- Someone who ships at lightning speed
- Lives in NYC and is fired up to work in person and lock in
- Thinks most people are retarded and gets frustrated by incompetence or slow movers
- Neurodivergent, thinks different, acts different. Plus if you can’t hold eye contact, very bullish
- I need to sit you down and explain the importance of deodorant, cologne, sunlight, and touching grass
We are looking for a needle in a haystack.
If that’s you or you know someone, comment and DM me.
$10K to whoever helps me land my rainman.
“You don’t need in person teams”
“You can run an entire company with ai and 0 employees”
Get a grip. This is how billion dollar companies are built.
It’s culture. It’s eating birthday cake and having a wild business idea come into mind
After generating 200M organic views on TikTok I built a virality playbook
In just two years we cracked the TikTok Algorithm
I’ve distilled everything we learned into this single document.
Comment “Algo” and drop a follow. I’ll DM it to you.
P.S. This will likely blow up, so give me some time to reply.
I’m shooting my shot:
@alyssakylebueti this video broke the internet last year
43 million views. The girl in the front achieved international fame.
Why is the banner in the back not a McDonalds Banner?
Why are all of these girls not holding Big Mac’s?
Sorority rush has over 6 billion views on TikTok. It’s watched around the world every year.
My company specializes in making brands the center of these videos
We have direct access to leadership at 40 top sororities. Arizona, Bama, Ole Miss, many more
Hundreds of micro influencers ready to post about McDonalds
There has never been a fast food chain to run this playbook
I’m going to put my money where my mouth is:
If we don’t get at least 15 million views for McDonalds, I will wire you 10k
Comment and RT for visibility
Loom is the biggest hack no one uses it
Everyone hides behind fancy pitch decks
Show your true colors
Get on a loom and scream your dream into existence
I told this CEO I’d wire him $10K
No response… YET. Give it time
I just stumbled across this email from 7 years ago
I always wanted to be an entrepreneur, so I used to email my friends random business ideas.
Lowkey… I had some BANGERS.
No one steal these:
Ellipticar
A mini under-seat elliptical for long car rides so you can move your legs without pulling over every 5 minutes.
Also solves ADHD boredom + carsickness from looking at your phone.
MyWi
Little pull-tight bands that label your cords (phone, laptop, earbuds).
Funny phrases, images, names. Ends cable chaos forever.
RoadRange
An app where you can talk to people in nearby cars on road trips.
Probably unhinged. Definitely addictive.
TacoTape
Flavored, edible tape that keeps tacos from falling apart.
Jalapeño. Chipotle. Lime.
Tell me this wouldn’t print.
Dogter Cleaner
A pad at the door that cleans your dog’s muddy paws before they destroy your floors.
Which one should I actually build 👀
Jake Motyl retweeted
It was extremely important to us that @DTHshow was X-first
This platform (and you) are the only reason we’re here
This is where the cutting-edge conversations happen
You’ll notice we go out of our way to mention a lot of you - this is by design
We really want you all to be a part of crafting the direction for the show
We will show your posts/replies, have the smartest in the space on as guests, and do our absolute best to keep it both fun and informative
We hope you love watching it as much as we’ve loved bringing it to life
WE'RE LIVE! We broke down the current state of biohacking with Dr. @AbudBakri . We put the internet's most unhinged Biohacks on trial. Go watch! 👇