
Janssen Sports Leadership Center - Developing World-Class Leaders with Pro Teams, Colleges & HS • Captain's Manual Author • Green Bay Packers Owner #CultureWins
Apex, NC
Joined May 2009
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10 Things Teammates Don't Let Teammates
Do In CHAMPIONSHIP CULTURES
1. Cut Corners
2. Whine & Complain
3. Make Excuses
4. Act Selfishly
5. Disrespect Each Other
6. Divide the Team
7. Trash the Coaches
8. Embarrass the Program
9. Give Up
10. Let Teammates Down
#HoldemAccountable
“As a leader, I've learned you have to love every player. And the player who's hardest to love is the one who needs the most love."
#WinOurWay
#ThisIsMyCrew
“It takes a certain kind of person to be able to play on this team. Certain standards you have to play with every day...
But that's why we won 100 games - just because that standard is set." 🏆
#WinOurWay
#ThisIsMyCrew
#WorldSeries
IF YOUR ATTITUDE CHANGES WITH YOUR PLAYING TIME…
You aren’t fully committed to the team.
You’re committed to your status on the team.
Great teammates don’t make their effort, energy, and support conditional on getting what they want.
STOP ASKING WHEN YOU’LL GET YOUR CHANCE
Start asking:
✅ Am I winning drills in practice?
✅ Am I making teammates better?
✅ Am I trusted under pressure?
✅ Am I starring in my role?
Your opportunity is coming.
Make sure your preparation deserves it.
Sal’s all-out effort exemplifies the @Brewers Championship Mentality, Culture, and Execution.
The whole team takes this approach for 9 innings, across 27 outs, over the course of 162 regular season games.
This is WHY the Brewers win. #WinOurWay #WorldSeries
WHAT IS MENTAL TOUGHNESS?
It’s being disappointed - and staying disciplined.
It's being criticized - and remaining coachable.
It's making a mistake - and demanding the ball again.
It's feeling pressure - and executing your responsibility anyway.
8 WAYS YOUR TEAM CAN WIN
THE BREWERS' WAY
#WinOurWay
#ThisIsMyCrew
NO BETTER EXAMPLE OF CULTURE
Culture = "There's a way that we play."
⚾️The @Brewers have clear standards.
⚾️The veterans live them.
⚾️They teach them to the new guys.
⚾️The leaders enforce them and call guys up to the standard.
#WinOurWay
#ThisIsMyCrew
#CultureWins
Is your best player bought in to you and your team?
If so, special things can happen...
#WinOurWay
#ThisIsMyCrew
Back in 2025, Pat Murphy discussed the leadership and presence Christian Yelich brings to the @Brewers 🫡
“He leads this club. He's way more important than I am. Way more important.”
#WinOurWay
The @Brewers named Christian Yelich the team's first-ever captain.
Yelich's humble yet effective leadership emphasizes:
✅ Leadership is a responsibility.
✅ The team's success is always the priority.
✅ Respect and learn from the leaders who came before you.
#WinOurWay
8 WAYS YOUR TEAM CAN WIN THE BREWERS' WAY
#WinOurWay
#ThisIsMyCrew
There are many reasons the @Brewers are successful and Pat Murphy is definitely one of them. #CultureWins
Pat Murphy says becoming a father completely changed the way he coached, and now every player he views and coaches as somebody else’s son
“It’s got to be real, man. You can’t just say it. You’ve got to live it. When it’s about your kid, when you’re raising kids by yourself, you’re clueless, man. You don’t know what you’re doing. I don’t know what I’m doing. I didn’t have that kind of, my parents were way older than me, so I don’t know how to parent. I don’t know what I’m doing, but it’s really important to me.”
“And I started thinking about it like, every kid I coach is somebody’s Kai Joseph. You know what I mean? Every kid I coach, they have parents who love their kid the way I love my kid.”
“Wow, I’ve got to be a little mindful how I treat these guys. I’ve got to be a little mindful about, like, it’s my job.”
“This profession isn’t about the wins and losses. This profession is about, how do I impact this person?
Super special to see the @Brewers beat the Dodgers and advance to the World Series!
#WinOurWay
#ThisIsMyCrew
TALENT Gets a Coach's Attention
RELIABILITY Earns a Coach's Trust
✅ Can you consistently execute the assignment?
✅ Can you be counted on under pressure?
✅ Can you respond well after a mistake?
Trust determines who plays
when the game is on the line.
LOVE the Brewers' culture and appreciate how the staff has read our book How to Build and Sustain a Championship Culture!
Heading out to LA now to hopefully see them beat the Dodgers and clinch a trip to the World Series!
#WinOurWay
#ThisIsMyCrew
















