Jeremy Hlavacek (@jhlava) header
Jeremy Hlavacek (@jhlava) profile picture

Chief Commercial Officer @ Experian Marketing Services. Digital Media. Advertising. Programmatic. Data. AdTech. Views are my own.

New York
Joined December 2007
Photo by Jeremy Hlavacek (@jhlava)Photo by Jeremy Hlavacek (@jhlava)Photo by Jeremy Hlavacek (@jhlava)Photo by Jeremy Hlavacek (@jhlava)Photo by Jeremy Hlavacek (@jhlava)Photo by Jeremy Hlavacek (@jhlava)Photo by Jeremy Hlavacek (@jhlava)Photo by Jeremy Hlavacek (@jhlava)Photo by Jeremy Hlavacek (@jhlava)Photo by Jeremy Hlavacek (@jhlava)
'Strategy is sacrifice.' Good quote from @mrdcohen referencing @Ogilvy. #IABALM2024
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Just heard a new term: 'data husbandry'. Wow. #dmsbyluma
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Was just in a debate about attribution recently. This helps a lot...👇
Ugh, on a Sunday. But I've had a coffee so here we go. Attribution broadly describes analytics approaches to giving credit to an advertising source (channel, publisher, etc) for generating an action (visit, conversion, etc). 1/7
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Great read on the economics of streaming from the guru @brianwieser open.substack.com/pub/madiso…
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What a fascinating day. #AdTech is blessed to live in interesting times.
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I have heard several stories of layoffs this quarter in #digitalmedia and #adtech. Even among the largest companies in the space. That's unfortunate, but there are still many great #opportunities out there and change can be a good thing. Here are a small…lnkd.in/eZcEQc_c
Our momentum continues to build here at Experian Marketing Services. With the addition of our new CTO George Panagopoulos, we are putting the pieces in place to transform our business and drive needed change in the #digitalmedia ecosystem. Welcome George…lnkd.in/e9TeZr2Y
Turns out I'm raising a couple of geniuses and didn't know it...🤔
Instead of telling kids not to play video games, adults should play too. Compared to kids who don’t play, those who play 3 hrs/day have better working memory & impulse control. Experiments show cognitive benefits for adults too. Video games are a form of exercise for the brain.
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A great step forward by Amazon Ads towards a better use of high quality #data in controlled environments that are safe for consumers and deliver results for marketers. One of our many growing partnerships across the #adtech ecosystem. Here's to a better…lnkd.in/dfGpMaB3
Important insight...
Replying to @eric_seufert
2/ Google Search is totally immune from ATT whereas YouTube is very much impacted by it. The divergence in performance between Search and YouTube is an imperfect but instructive comparison. Why would Search Advertising be up if a recession was depressing digital ad spend broadly?
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Love this play. It's almost like fine art.
21 years ago today, Derek Jeter gets Jeremy Giambi out at home with this iconic Flip Play. @derekjeter
Love this play. It's almost like fine art.
21 years ago today, Derek Jeter gets Jeremy Giambi out at home with this iconic Flip Play. @derekjeter
Very excited to get this partnership with Yieldmo off the ground! Combining Experian Marketing Services' industry leading identity and behavioral data with Yieldmo's processing and contextual technology is highly complementary and big win for advertisers…lnkd.in/gN6wD4BJ
In a world of earbuds you overhear some pretty interesting things as people walk around talking out loud. Today: "I went to a top law school.and never studied once!"
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Our team will be out an about at DMEXCO - Digital Marketing Expo & Conference. Look for Izabella Jagiello-Marks roaming the halls! lnkd.in/e9Wu8MXs
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