Felicity Tabia

ugc tip: before you celebrate a video for views, read the comments if everyone is talking about the hook and nobody is talking about the app, you didn't get distribution you got the wrong audience at scale

creator > founder is the most unfair advantage rn joycakes: mukbang tiktoker → viral mochi cheesecakes recipe → cafe ugc creators launching apps are doing the same thing. distribution first, product second

founders will ship dark mode, widgets, and an apple watch app before filming one tiktok

“do what you love for work and you won’t ever have to work a day in your life” is a myth even when you’re doing something you love, there will always be hard, boring, and repetitive parts of the process learning to push through those parts without losing your passion for what you do is such an underrated skill

i would rather have several viral videos than one mega viral video agree?

underrated must haves when hiring ugc creators: - tech savvy - not on 10+ campaigns - chronically online - has systems (editor, VAs) - lowk not chopped

seeing so many people go from creator > founder and it’s literally insane

one common mistake when running a ugc program is having creators IMMEDIATELY follow and interact with each other on brand new accounts

ugc tip for app demos: don't immediately start introducing your app. notice how higgsfield videos often start by mentioning amazon, youtube, or another familiar platform before introducing higgsfield itself.

"i'm already having creators do talking head ugc but it's still not converting" here's why: - you're not replicating proven viral formats - you're jumping on viral formats too late when they're already oversaturated - your hooks get views but attract the wrong audience - there's no CTA encouraging viewers to engage - the app mention feels forced or unrelated to the video - your creators don't match your ideal customer profile

ive lived in america for years now and people caring this much about halloween is still a culture shock to me

who is making fun apple watch apps

reminscing the good times of ugc when 7 second text on screen converted well and creators printed money with these 7 second videos

why did tiktok ever remove the pinned comment feature? was so useful for ugc

you should be putting yourself in places you don’t belong

evergreen ugc format: class presentation if your creators’ talking head videos are getting repetitive, have them use a laptop presentation as a visual aid easy way to make content more engaging without changing the script