I tweet about DTC eCom... Founder The Black Stuff - @blackstuffsoap 100% Natural Handmade Irish Soaps & Deodorants for Men - try it 👇
Dublin
Joined April 2010
- Tweets6.3K
- Following1.7K
- Followers3.6K
- Likes31.4K
Comments like these will 10x in the next 24 months, mark my words. All these trick-into-sub or ship-from-china ecom bros going to kill the industry for some.
My priority:
Incredible product
Amazing customer service
Great offer
Good margins
Great ads
Good landing page
.
.
.
.
.
.
.
.
.
.
.
Disguised subscription
It’s really simple lads. Neither matters. Meta optimises to make maximum dollars for Meta. They know what you are willing to pay, and they charge you the absolute maximum. Your “natural CAC” to quote @jordanmenard It’s a public company that has to increase shareholder value every quarter. The only way to do so, is to optimise for meta.
Two or 3 years ago I spent ages trying to blend in this background from loads of different photos…
Thank you AI.
Dumb thing I learned about @shopify today. Even if you unpublish a product from shop as a channel, it still shows up in shop. Retarded
John Larkin retweeted
The math doesn't math anymore. Ecommerce is a harder game than it's ever been and there's less money for brands than ever.
Brands, Agencies, and Service Providers need to change their models.
Just a little reminder that most CRO you do is actually still guess work as there are so many variables.
Unless you are testing tens of thousands of conversions, treat it as guidance rather than fact.
This is an a/a test (both variants are the same)
What’s going to replace meta after they inevitably kill their ads business with ai bs?
All content slowly becoming ai bs. All ads becoming ai bs. Consumers will leave.
Where will they go?
What platform should I be figuring out?
Anyone seeing winning adsets just suddenly stop spending. No changes my end, it just drops to zero? I’ve experienced it a few times in the past week. Very frustrating. Any idea how to get it to start again? (It’s lowest cost)
Charges me almost half a million a year in fees, but cant keep a simple app working (it’s been like this since yesterday) @tobi your days at the top might be numbered. “Claude - build me an eCommerce solution”
