https://nitter.cf/t.co/m624zvpQAT • https://nitter.cf/t.co/7FNyCyRit3 • 20+ yrs in web/marketing. Digital marketing tips, SMB life, dad wins, soccer & travel. Look on the bright side.

USA
Joined June 2008
500%+ in lead flow doesn't happen overnight. Dec 2025: we revamped the PoolReady website. Jan 2026: full-scale SEO campaign. April 2026: ads for 1 franchisee. June 2026: ads for 5 franchisees. Aug 2026: corporate made running Eversite ads a requirement for all franchisees. Leads are flowing like never before. Zees are happy. The difference? We offered a holistic strategy for PoolReady (web + SEO + ads + print collateral), and they were committed to seeing it through. In July, we also began running ads to capture new franchisee leads. They've closed 2 new franchisees since, with more in the pipeline. What can happen if your marketing vendor is more like an in-house, off-site team? Magic. As you can see from the chart, SEO has scaled wonderfully, but it doesn't happen overnight. Google Ad and Meta Ads scale more quickly, but the best results happen after key reviews and iterations. We made changes to the landing pages, conversions improved. We made changes to the ad graphics, conversions improved. All in lock-step communication with transparency. Find a trusted partner with experience. Lock arms. Build a great plan and commit to it. 💸 awaits those who do.
Rick was skeptical, he's been burned before. Watch his 1 min video. It just might change the trajectory of your business. Why? Our marketing platform is a cheat code for home service businesses. I genuinely mean that. - 500%+ more leads - 63% lower cost per lead - 17% less ad spend - #1 visibility 92% of the time That's Rick's company with Eversite vs. their prev agency Q2 YoY. That's JUST our Ads Team (Google/Meta) as an example... but we cover SEO too: - From 152 search rankings to 1577 - 218 keywords in the top 10 - Local map rankings in major metros - Far more and better quality leads This is for the same client in the video. I'll send you a dozen more videos if you need more proof! They are a national pool service franchise client, with locations in some major metro areas (Houston, San Antonio, etc). Do yourself this favor: Just let us audit your current website and/or ads campaigns... 100% for free. Worst case, you leave with some good insights. Wish I could get this info in front of every Home Service company that exists. It's such a win win! Let me if you want to set up an intro.
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Hey, another qualified lead is another qualified lead! 😂 (From our client, PoolReady)
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Website roast for Phoenix Car Rental. I cover why/how to highlight your competitive advantage, a not-so-obvious way they're accidentally hiding their inventory, and more. Worth a watch for a few uncommon tips! Hope you find it helpful @thecryptomoron!
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Wouldn't it be great if... There was a community of peers helping each other level up using AI? Bouncing ideas? Like, AI for real-world scenarios? That's what Not for Nerds is. FREE to join! Yep! We just opened up a new, 100% free membership tier at NotForNerds.com. See you in there!
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“Send later” is still the best new iOS feature in the past 5 years. Husbands, you’re welcome.
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We are stoked to open up a 100% FREE tier at Not for Nerds! The “AI community for the rest of us.” Want real humans to bounce AI ideas off of? These are your people. Come learn, share, and level up!!! Check it out @ NotForNerds.com
Every AI headline this week was about what might go wrong. None of them were written by someone who used AI to fix something in their business that morning. That's who's in Not for Nerds. We just opened a free tier. notfornerds.com
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If you hire people, this is your competitive advantage. Scrolling by without checking it out is a mistake. Just sayin!
Two years of building. Today is Day 1 of our relentless march to fix hiring for everyone. Hiring sucks. Businesses hate it. Job seekers hate it. Everyone has accepted it as the cost of finding people. The reason is friction. -Friction to post. -Friction to review resumes. -Friction to schedule. -Friction to share. -Friction to contract and onboard. It’s friction. So we built a marketplace designed to remove friction. Made by recruiters, for businesses that don’t have time to recruit. Search a role. Match with the right people in seconds. Watch intro videos. Book interviews for tomorrow. All in under 15 minutes. That’s Scout OS. A searchable marketplace for busy owners and hiring managers who need great people in minutes. Browse 400k candidates with a free profile. Want to interview? $99/mo. Cancel anytime, or when the hire is done. You only pay the success fee after the contract is signed: $1,999. To celebrate our launch, half off for the first 30 days — $999. You get 60 days of hire protection free. Payroll, assessments, and the rest are in the product. After 60 days, $149/mo. Cancel anytime. 200+ businesses are already hiring on it. If you complete a hire in the next 30 days, the success fee is half off— $999. Try it. When it works, send it to a friend. You get 10% back on every hire they make for the first year.
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New Google Review... you love to see 'em.
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Hot Tip: Your company very likely DOES NOT need a "cookie consent" bar (see why in the video). Spencer has a great company, but has a website that is lacking. I cover how to "fix the leaks" and drive more customers. Watch my Website Roast for @spencerr110 at Golden Plumbing!
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Wow. Absolute master class. This man was brilliant, and is an American hero.
America was founded as a Christian nation. Prove me wrong.
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Y’all seen this thing? Is it real? I don’t know what it is but I want one.
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There may be no better place for a family picnic in the world.
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NOTHING I’m aware of comes close to hiring with Pavago. Filter pre-vetted talent by role, compensation range, VIDEO intros, etc. Free to search, very cheap to hire. I have hired remote talent using 5+ agencies and tools in the past. Hands down the best. Just sayin.
I have spent 2.5 years bringing a totally new idea to life. In my previous businesses, it was optimizing things that already were well understood. I think it’s basically zero to 1 vs 1-10. Creating something new has been super satisfying. I love making existing things better, but putting something brand new out into the world just hits different.
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I remember when I drank beer instead of whisky.
I remember my first beer
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My 11 yr old sent my this from his iPad. How would you reply?
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Give us a follow @joebenson if you want to see it all come together. Will be posting follow ups!
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FYI if this post opens up Creator Revenue for me on X, every dollar I make goes toward my boy's Tree House until its fully built. Shares appreciated.
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If I was young and hungry right now, I would spend 2 weeks to: - Become a Grok Bot guru - Put together 10 great examples of Grok at work in a business setting - Knock on doors - $500 setup + first integration - $100 to $500 for additional ones X is a bubble. 90% of small brick and mortar businesses have no idea what can be accomplished. Most don’t even know Grok Bot is a thing. The hours you will save people for $500 is worth it for nearly every business on planet earth. This will also snowball into small monthly retainers for support. You will make some nice change and be a community hero. Win win.
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This is the future of Newspapers.
Two things are happening here: One of my GrokBots preps a newspaper for me each morning based on topics I am interested in + my email, calendar, and Slack. It's turned out to be a great way to start my day. The second thing is that I am using a new screen capture app, @CleanShot, which I was introduced to in our Not For Nerds AI community. One of the best parts of CleanShot? It lets you create GIF's of screen recordings in an instant. Badass. Learn about this stuff daily at NotforNerds.com
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With football season upon us and vibe coding changing the game... who's got a good idea for this domain? Bought this (and ffb.co) some time ago. Would love to do something fun.
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