Our first giveaway campaign is complete.
Across two markets, $130,000 in rewards went to 1,231 people. Participating brands saw measurable results across acquisition, growth, engagement and retention.
After the giveaway, participants who hadn't received a reward had another opportunity through the Bundle Challenge.
60% opted in to compete at rock-paper-scissors for $10,000 in rewards, extending participation beyond the main giveaway.
Our co-founders @BaderKal and Mostafa Wanas joined @CNNBusinessAr to share how Bundle started, where we’re heading, and why we believe business growth should come from bigger rewards, not bigger discounts.
Watch the conversation below. 👇
في حلقة جديدة من برنامج «مؤسسون» على CNN الاقتصادية، يكشف مؤسسا «Bundle» كيف تحوّلت فكرتهما إلى مشروع ناشئ جمع تمويلاً بقيمة 5.5 مليون دولار، وخطط التوسع من الإمارات إلى جنوب شرق آسيا، ورهانهما على تغيير طريقة مكافأة العملاء عبر الجوائز الكبرى.
«Bundle».. هل تختفي الخصومات قريباً؟
في حلقة جديدة من برنامج «مؤسسون» على CNN الاقتصادية، يكشف مؤسسا «Bundle» كيف تحوّلت فكرتهما إلى مشروع ناشئ جمع تمويلاً بقيمة 5.5 مليون دولار
Bundle retweeted
من خصم 10% إلى جائزة كبرى.. هل تتغير طريقة مكافأة العملاء؟ ift.tt/hFwrzat
Bundle retweeted
هل يمكن لفرصة الفوز بجائزة كبرى أن تتفوق على الخصومات المضمونة؟
رهان جريء وتمويل بـ5.5 مليون دولار رغم تشكيك المستثمرين..
مؤسسا «Bundle» في حلقة جديدة من «مؤسسون» قريباً على CNN الاقتصادية.
«Bundle».. هل تختفي الخصومات قريباً؟
هل يمكن أن يأتي يوم تصبح فيه فرصة الفوز بجائزة كبرى أكثر جاذبية من الحصول على خصم مضمون؟
THE WAR ON DISCOUNTS STARTS NOW. ⚔️
Singapore is live.
Bundle’s first campaign window is open. The prize pool starts at $100,000 and grows as more brands join.
Discounts had a good run. Bundle is taking over. 👇
How?
Bundle lets brands pool their reward budgets into one big prize pool. Customers get a shot at rewards worth caring about. Brands get better results without racing to the bottom.
Campaigns are now live.
Winners get drawn on Oct 15.
Vietnam and the Philippines are joining soon. 👀
If you're a brand ready to ditch the discount, join now 👉 joinbundle.com
#JoinBundle
1/ @joinbundle announces the launch of the world's first networked rewards platform, introducing an entirely new approach to customer acquisition, engagement, and retention (👉nitter.cf/joinbundle/status/2082…)
Introducing Bundle, the world’s first networked rewards platform.
We raised $5.5m pre-seed to pursue our mission of transforming how businesses reward customers.
Led by @etherealvc and @further. Round included @nascent, @GSR_io, @SceniusCapital, @Anchorage and @nuwacapital.
Bundle (@joinbundle) today announced the launch of the world's first networked rewards platform. @further is proud to support this project by participating in its pre-seed financing round.
Full release 👉 further.ae/news/bundle-launc…
Bundle retweeted
I don’t know performance marketing, but I do know gamified incentives and S-tier founders
Honestly, thinking about products to launch just to have an excuse to be @joinbundle customer
Introducing Bundle, the world’s first networked rewards platform.
We raised $5.5m pre-seed to pursue our mission of transforming how businesses reward customers.
Led by @etherealvc and @further. Round included @nascent, @GSR_io, @SceniusCapital, @Anchorage and @nuwacapital.
Bundle retweeted
Bundle is bringing an exciting new incentive layer for global commerce to life.
We’re proud to be backing Bader, Mostafa, and the rest of the Bundle team as they execute on this ambitious vision.
etherealvc.substack.com/p/bu…
Introducing Bundle, the world’s first networked rewards platform.
We raised $5.5m pre-seed to pursue our mission of transforming how businesses reward customers.
Led by @etherealvc and @further. Round included @nascent, @GSR_io, @SceniusCapital, @Anchorage and @nuwacapital.
Bundle retweeted
#Bundle , a UAE-based Web3 rewards startup..
📌 Founded by Bader Al Kalooti alongside Mostafa Wanas, has emerged from stealth after raising $5.5 million in a pre-Seed round led by Ethereal Ventures and Further, with participation from Nascent, GSR, Scenius Capital, Anchorage Digital, and Nuwa Capital.
📌 The startup is building a blockchain-powered rewards platform that enables brands to pool their incentive budgets into shared reward pools, allowing businesses to offer larger rewards while lowering customer acquisition costs.
ٍ🔗 Read the full story:
wamda.com/2026/07/web3-start…
#Web3 #Blockchain #Startups #Funding #wamda
@etherealvc @nascent @GSR_io @SceniusCapital @Anchorage @nuwacapital .
Bundle retweeted
Welcoming Bundle to the Nuwa Capital portfolio. Congratulations Bader Al Kalooti and Mostafa Wanas!
Introducing Bundle, the world’s first networked rewards platform.
We raised $5.5m pre-seed to pursue our mission of transforming how businesses reward customers.
Led by @etherealvc and @further. Round included @nascent, @GSR_io, @SceniusCapital, @Anchorage and @nuwacapital.












