Founder + CEO @protocoltheory ◼️
Web3 Consumer Insights →
Joined March 2024
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Most crypto users believe in self-custody. They just don’t act on it.
In our new report with @Tangem (n=3,100+ US crypto users), 66% say self-custody is important, yet only ~15% use cold wallets.
The gap is driven largely by misconceptions in how self-custody is understood.👇
Pleased to see @StandWCrypto_AU using @protocoltheory’s research.
The uncomfortable point in this data is that #banking friction is rarely just an operational issue. It undermines confidence in the financial system itself.
New research from @protocoltheory:
77% of Australian crypto owners have experienced a banking issue.
vs. 68% of the general population.
That's a 9pp gap — and it's not random.
Owning crypto statistically increases your likelihood of banking friction.
Weighted national survey, n=2,405 Australian adults.
Sign the petition:
aph.gov.au/e-petitions/petit…
#StandWithCryptoAU #Debanking
ALT Chart shows 68% general population vs 77% crypto owners affected by banking issues.
People don’t need to be #crypto advocates to care about this. They just need to believe that access to basic financial infrastructure should be fair, transparent, and accountable.
That is the conversation this data should help advance, and one we are proud to contribute evidence to.
👉 Find out more and sign the petition: standwithcrypto.org/au/petit…
Crypto-backed lending is a useful reminder that demand is rarely the hard part 👇
Crypto-backed lending does not have a demand problem. It has a confidence problem.
Our latest research with @hodlwithLedn found that 88% of #crypto holders in the US and Australia would consider using a loan or credit product, yet only 14% currently use a crypto-backed loan.
Two years ago today, @alistairrennieX believed in @protocoltheory before that belief was easy.
Since then, he’s shaped our thinking, raised our standards, mentored our team, and led with rare wisdom, humility, and integrity.
Thank you, Ali. You’ve been extraordinary 🙏🫡
Really pleased to see @protocoltheory’s recent research with @Tangem featured in @TheBlockCo 🙏
The headline is Tangem’s growth, but the bigger story is what that growth reflects about self-custody.
That’s why we framed this as the rise of Active Self-Custody.
As crypto matures, control becomes just as important as access.
And self-custody is increasingly where that control is exercised.
Link to @TheBlockCo coverage here: theblock.co/amp/post/394087/…
Access the full report here: tangem.com/en/active-self-cu…
Jonathan Inglis ◼️ retweeted
🤔Crypto users believe in self-custody. But many still struggle to see where it fits into how they use crypto today.
Drawing on our latest research with @Tangem , our new article explores why operators need to move beyond secure storage and position self-custody as a layer for everyday participation. 👈👈👈
Read more: protocoltheory.com/articles/…
Excited to be supporting the Spring ’26 cohort of the @Cardano_CF Accelerator Program, working with founders to refine product, positioning, and growth strategies using @protocoltheory’s global proprietary consumer datasets, benchmarks, and Evidence-Led Adoption™ frameworks 🫡
Jonathan Inglis ◼️ retweeted
@protocoltheory is back at @consensus2026 for the third year running.
But this time, we’re on stage.
🎤 @alistairrennieX
🗓 May 5 | 11:45am (Spotlight Stage)
Programmable Utility:
How stablecoins shift from back-office efficiency → real revenue growth.
This isn’t about infrastructure anymore.
It’s about product, monetisation, and GTM.
🔪Expect sharp takes on:
• Business models
• Product strategy
• Go-to-market
Also in Miami: Niko Klacar.
✈️If you’re at Consensus, let’s connect.
protocoltheory.com/articles/…
Excited to share that @protocoltheory is heading back to @consensus2026 for the third year in a row. ✈️🇺🇸
He’ll be delivering a keynote on Day 1 (May 5, 11:45am, Spotlight Stage):
“Programmable Utility: How Stablecoins Evolve from Back-Office Efficiency to Top-Line Growth”