Cross-platform journalist 📺 ✍🏻 Now: @Digiday's @modernretail. Past: @CNN, @CNNI, @KCET. Searching for the world’s best chocolate chip cookie. 🍪 She/her.
New York, New York
Joined June 2011
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Julia Waldow retweeted
Vera Bradley is seeing its first growth in years after zeroing in on small silhouettes, bag charms, and social and digital channels. buff.ly/icmA3CQ
New: @madeincookware, @sprooshome, and @pinkchickenNYC are among the many brands turning to Instagram DMs to collect feedback, talk with shoppers and source ideas for new products. More here: modernretail.co/marketing/br…
Julia Waldow retweeted
Move over, Hello Kitty and Labubu. Retail's latest "it" girl is Miffy. Here's why brands from Starbucks to Calpak are lining up to work with the cartoon bunny. buff.ly/SZviKYW
Julia Waldow retweeted
While TikTok Shop is still fairly young, it's proving crucial to brands' sales across other channels, particularly Amazon. buff.ly/iJh0zju
Julia Waldow retweeted
Anthropologie is upping its beauty assortment and creating in-store beauty installations as it sees more demand for the category. buff.ly/TRxa5Gy
Julia Waldow retweeted
Fabletics is expanding its college apparel offerings as it continues its quest to become a $2 billion company. buff.ly/dcTt6qG
Julia Waldow retweeted
Class is in session at Ugg. The brand is creating a new college ambassador program as it works to establish itself as a go-to style destination. buff.ly/q6ongSW
Julia Waldow retweeted
The parent company of TJ Maxx, Marshalls and HomeGoods is ramping up its store count as it sees gains in the off-price channel. buff.ly/P3qONUH
NEW on @modernretail: @tartecosmetics is under fire for how it’s marketing its new Snatch Stick, with some social-media users accusing the company of “rage baiting” its audience. modernretail.co/marketing/ta…
Julia Waldow retweeted
Cole Haan says it's getting "more intentional" about its travel offerings as it solidifies its place as an everyday lifestyle brand. buff.ly/znAGyMG
Julia Waldow retweeted
Fashion companies are slowly shrugging off the IPO slump that has plagued the consumer-goods industry over the last several years. buff.ly/tKe1YSB
Julia Waldow retweeted
PopSockets wants a bigger grip on the phone accessory market — and it's betting on limited-edition drops, TikTok videos and magnetic products to get it there. buff.ly/dZZYlMl
Julia Waldow retweeted
True Religion hopes doubling its store count and joining TikTok Shop can help power its revenue to $1 billion. Its CEO unpacked the plan with Modern Retail. buff.ly/qSIoPiy
Julia Waldow retweeted
Lettuce growers like Little Leaf Farms and salad chains like Sweetgreen are taking to social media to restore consumer confidence amid the cyclospora outbreak. buff.ly/gs2veuX
I went straight to the source of the #hackysack revival (the trademarked one, with a capital H and a capital S!) to find out why demand for footbags is so high 👇
modernretail.co/operations/h…
Julia Waldow retweeted
In my first story with Kelley French for @washingtonsun, I spoke to the woman pictured in the Metro photo on July 4.
She didn't know she went viral. Her family wants people to know their difficult reality. Please take some time with our story today notus.org/metro/viral-metro-…
Julia Waldow retweeted
Kohl's is "leaning heavily" into Nike as part of its new back-to-school campaign, executives shared. The investment includes a broader assortment, as well as Nike-themed tunnel-walk installations in stores. buff.ly/zEmGdZd
Julia Waldow retweeted
On the heels of its new collaboration with USA Fencing, bag brand Caraa sees a larger opportunity to work with National Governing Bodies for other sports like judo, water polo or squash. buff.ly/K9sLQGL
Julia Waldow retweeted
Sporting-goods company Salomon is going "city by city" as it looks to grow its retail presence in the U.S., executives say. The brand is considering opening stores in Boston, San Francisco and Miami. buff.ly/ab4e7nH
Julia Waldow retweeted
Thank you, @juliawaldow!
Smart look at how @ShoePalace is pioneering in-house, multi-brand campaigns in athletic footwear & apparel, a bold shift that’s redefining what retail marketing looks like for younger, digitally savvy consumers.
#retailnews #growthmarketing #casestudy
Shoe Palace is featuring brands like Nike, On and New Balance in united campaigns to better "reflect how people are shopping today," executives say. buff.ly/TB5aWZe
