Justin Collins

Learn how to use Cognitive Biases to improve your next Design project! 🔥🔥 What are Cognitive Biases? Cognitive biases are systematic patterns of deviation from norm or rationality in judgment. In User Experience cognitive biases have a big impact on users’ behavior. Biases affect users’ decision-making process and get in the way of effective critical thinking mechanisms. Design thinking process is iterative and basically consists of 5 phases: Discovery, Definition, Ideation, Prototyping and Testing. Most popular cognitive biases: Framing effect: - Drawing different conclusions from the same information, depending on how that information is presented. Example: - Positive statement: 40% of users clicked the link and opened the article on the website. - Negative statement: 60% of users didn’t open the article and dropped off. Backfire effect: - When people not simply reject facts that contradict their beliefs, but also hold stronger to reassuring lies. Example: - Flat Earth theory - many ancient cultures believed and the some people still believe that the Earth is flat, because walking around on the planet’s surface looks and feels flat. All scientifc evidence to the contrary is fabricated and represents the “round Earth conspiracy” Anchoring bias: - The tendency to rely too heavily, or "anchor", on one trait or piece of information when making decisions (usually the first notable piece of information acquired on that subject). Example 1: - Regural price: $99. Discount price: $75. Example 2: - Only 3 products left in stock. Contrast effect: - The enhancement or reduction of a certain stimulus' perception when compared with a recently observed, contrasting object. Example: - The inner rectangles are the same color. However the left one seems lighter. Decoy effect: - A phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. Example: - Option A (target): $400 (30Gb) - Option B (competitor): $300 (20Gb) - Option C (decoy): $450 (25Gb) Ambiguity effect: - The effect implies that people tend to select options for which the probability of a favorable outcome is known, over an option for which the probability of a favorable outcome is unknown. Example: - I tend to buy the product X, because there is a lot of positive feedback about it on their website. I don’t trust the product Y because I don’t know much about it. #ux #uxdesign #ui #uidesign #productdesign #uxprocess #uxstrategy #design #designthinking #research #userresearch #usertesting #usabilitytesting #prototyping #agile #mvp #startup #digital #usercentreddesign #business

Excellent Best Practice Cheatsheet for Data Visualisation! 🔥 FREE Cheatsheet attached 🙌 Overview: A) Use margins B) Use an easy-to-read font C) Reduce clutter D) Hierarchize your texts E) Pick the right chart F) Remove unnecessary elements G) Follow the Z pattern H) Provide context I) Group connected elements J) Improve readability By @AurelienVautier 🙌 #ux #ui #uxdesign #uidesign #productdesign #website #websitedesign #uxstrategy #learn #cheatsheet #data #visualisation #userexperience #visualdesign #business #startup #mobile

6 Types of Login Screen to Boost Your Next Design Project! 🔥 FREE Cheatsheet attached! 🙌 Here are 6 Types of Login Screen to be aware of: - Basic login - Single sign-on (SSO) first login - Hybrid login - Stepped login - Magic link - Google One Tap Sign-in By @TessGadd Full post 👇 #ux #ui #uxdesign #uidesign #userexperience #design #productdesign #usability #webdesign #appdesign #html #css #javascript #login #react #learn #business #startup

Excellent 21 methods of UX research: when to use which 🚀 Understand when to apply each UX research method in product design 🙌 FREE Cheatsheet attached 👇 Overview: This article is a compilation of twenty one UX research methods. Some of them are simple and commonplace, while others are a bit more sophisticated and complex. Choose the one that suits your taste and your purpose, but first, let’s take a look at what characteristics set them apart from each other. UX Research Methods 1. Concept Testing 2. Card Sorting 3. Focus Groups 4. Ethnographic Field Studies 5. Participatory Design 6. Tree Testing 7. Desirability studies 8. Usability-Lab Studies 9. Eyetracking 10. Diary/Camera Studies 11. Moderated Remote Usability Studies 12. Five second test 13. Unmoderated Remote Panel Studies 14. A/B testing 15. Usability benchmarking 16. Expert review 17. Clickstream analysis 18. Customer Feedback 19. Email surveys 20. True intent studies 21. Interviews 1. Concept Testing Qualitative / Quantitative: Either/Both are possible Behavioral / Attitudinal: Attitudinal Context of Product Use: Mixed Project Phase: Strategy 2. Card Sorting Qualitative / Quantitative: Either/Both are possible Behavioral / Attitudinal: Attitudinal Context of Product Use: Natural Project Phase: Strategy 3. Focus Groups Qualitative / Quantitative: Qualitative Behavioral / Attitudinal: Attitudinal Context of Product Use: Not used Project Phase: Strategy, Execution 4. Ethnographic Research Studies Qualitative / Quantitative: Either/Both are possible Behavioral / Attitudinal: Either/Both are possible Context of Product Use: Natural Project Phase: Strategy, Execution 5. Participatory Design Qualitative / Quantitative: Qualitative Behavioral / Attitudinal: Attitudinal Context of Product Use: Natural or Scripted Project Phase: Strategy, Execution 6. Tree Testing Qualitative / Quantitative: Quantitative Behavioral / Attitudinal: Behavioral Context of Product Use: Not used Project Phase: Strategy, Execution 7. Desirability Studies Qualitative / Quantitative: Either/Both are possible Behavioral / Attitudinal: Attitudinal Context of Product Use: Natural, Scripted Project Phase: Strategy, Execution 8. Usability-Lab Studies Qualitative / Quantitative: Qualitative Behavioral / Attitudinal: Behavioral Context of Product Use: Scripted Project Phase: Execution 9. Eyetracking Qualitative / Quantitative: Either/Both are possible Behavioral / Attitudinal: Behavioral Context of Product Use: Natural or Scripted Project Phase: Execution 10. Diary / Camera Studies Qualitative / Quantitative: Either/Both are possible Behavioral / Attitudinal: Attitudinal Context of Product Use: Natural Project Phase: Execution 11. Remote Usability Studies Qualitative / Quantitative: More qualitative than quantitative Behavioral / Attitudinal: Behavioral Context of Product Use: Scripted Project Phase: Execution, Assessment 12. The Five Second Test Qualitative / Quantitative: Qualitative Behavioral / Attitudinal: Attitudinal Context of Product Use: Not used Project Phase: Execution, Assessment 13. Unmoderated Remote Panel Studies Qualitative / Quantitative: Either/Both are possible Behavioral / Attitudinal: Either/Both are possible Context of Product Use: Natural or Scripted Project Phase: Execution, Assessment 14. A/B Testing Qualitative / Quantitative: Quantitative Behavioral / Attitudinal: Behavioral Context of Product Use: Natural Project Phase: Execution, Assessment 15. Usability Benchmarking Qualitative / Quantitative: Quantitative Behavioral / Attitudinal: Behavioral Context of Product Use: Scripted Project Phase: Execution, Assessment 16. Expert Review Qualitative / Quantitative: Qualitative Behavioral / Attitudinal: Attitudinal Context of Product Use: Natural or Scripted Project Phase: Execution, Assessment 17. Clickstream Analysis Qualitative / Quantitative: Quantitative Behavioral / Attitudinal: Behavioral Context of Product Use: Natural Project Phase: Execution, Assessment 18. Customer Feedback Qualitative / Quantitative: Either/Both are possible Behavioral / Attitudinal: Attitudinal Context of Product Use: Natural Project Phase: Assessment 19. Email Surveys Qualitative / Quantitative: Either/Both are possible Behavioral / Attitudinal: Attitudinal Context of Product Use: Not used Project Phase: Assessment 20. True Intent Studies Qualitative / Quantitative: Quantitative Behavioral / Attitudinal: Either/Both are possible Context of Product Use: Natural Project Phase: Assessment 21. Interviews Qualitative / Quantitative: Qualitative Behavioral / Attitudinal: Attitudinal Context of Product Use: Not used Project Phase: Assessment See the full details 👇 #ux #uxdesign #ui #uidesign #productdesign #research #uxresearch #usertesting #usabilitytesting #customers #users #userexperience #startup #business #webdesign #appdesign