Kaify Saad

VSL Editing highlights for @treybranding

Video editing is becoming one of the most valuable skills on the internet. but finding a genuinely good editor is harder than ever.

client message. "how on earth did you make me look like i know what i'm talking about"

how to brief an editor to get the perfect v1 copy this and send it to your editor - rewatch the video with sound and pick out any spelling mistakes, black frames, stutturing animations and audio bugs. - arrange audio in this manner, my audio = loudest, then the music and then sfx. - watch the video one more time after export, to make sure no errors made it through the editing software. this will save you atleast 1-2 hours every video. bookmark this for later

What 4 videos a month looks like. Thanks for being an amazing client @jadecap_

the most underrated editing skill? replying the same day

consistency is a skill, not a personality trait. learn it and succeed, or ignore it and lose.

video agents can now exports back to an editor. use ai for the first draft, a human for the finish. that's the workflow.

client testimonial. dm your channel to see if you qualify.

Course module edit for @eddieeizner either im getting old, or the simpler editing style looks better.

I've worked with over 200 clients. here's how a big project goes from first call to signed contract: 1. initial sales call. We review the project, goals, outcomes, and problems, then send an initial quote. 2. follow-up deep dive (mostly over text). we get into their current situation, problems and how we'd fix them, and walk the client through our process. 3. trial project. we work on a section of an actual project so they know what working with us looks like, and once it's approved, they're ready to sign. this doesn't apply to every project though. some clients sign off after the first call, some need to meet the team and see the full process before committing. you have to read the lead, ask the right questions, and adapt. no two deals look the same. but the deals that close fast are usually just conversations where the client does most of the talking.

Q4 - Q1 Challenge: Business - Scale cartel-media.com to $23k/m - Scale icarusproductions.co to $5k/m - Scale flowstate-studio.co to first 10 clients Growth - Post 25 times per day, even if they don't get views - Maintain a 95% client satisfaction rate - Hire 25 people - Move the businesses from the UK to Poland Personal - Do everything in my power to prevent brain fog - Take at least one vacation - Preserve the creative spark - Build the garage - Get a horse and set up a horse stable - Buy land for a remote cabin What are your goals for next year?

Can AI edit actual good videos now? Here's my theory: - Captions spell a name wrong. - Silence removal takes out the pause before the punchline. - Auto reframe crops the chart the whole section is about. - B-roll matches the word, not the meaning. None of it is hard to fix. All you need is someone who watches the full video with sound on. Which Ai can't. What has your experience been with Ai editing?

The rules every editor on our team works by. None of them are about software. 1. The deadline is the deadline. If something might slip, the client hears it from us before they have to ask. 2. Read the whole brief before opening the project. 3. Watch all the footage once before making a single decision. 4. Every note gets an answer, even when the answer is "we tried it, here's why it didn't work." 5. Never send a version you haven't watched start to finish with sound on. 6. The same note twice means we missed it the first time. Write it down. 7. Ask the question now, not on upload day. 8. Leave ego out of feedback. The creator knows their audience better than we do. 9. Name files so anyone can find the final version without asking. 10. Leave the project clean enough that another editor could pick it up tomorrow. Clients rarely notice when these go right. They always notice when they don't.

A client asks if you can lower the price. What's your reply?

Even worse feeling for a creative Making an absolute banger and it being rejected

Things I believe about running an editing team that most agencies won't say out loud: 1) Free test edits are a bad filter. They show who has spare time, not who'll show up every week. 2) Most creators don't leave an editor over skill. They leave over silence. 3) A steady editor who never misses a deadline beats a brilliant one you have to chase. 4) An editor who pushes back on your idea is worth more than one who says yes to everything. 5) More revision rounds don't mean more care. Usually the brief was never clear. 6) A turnaround promise means nothing if one sick day breaks it. 7) The best editors ask more questions before the edit than after it.