Kalo

shortly after I took over as CEO, we created a new division at Yuga to focus exclusively on emerging products. we call it The Workshop. 13 of our best engineers and product people. no fat, just doers. we have a deep well of technical talent here that was squandered on trying to swim against the current. I wrote about some of that before. in short: you will never compete in crypto by trying to be some web2 mega corp rollup frankenstein. so how do you win? you win by shipping content, tools, and gasoline on-chain, all the time. content people love that they can't get anywhere else the best tools for a community full of builders with cult like affiliation and degen shit take coinbase's move to go all-in on base as the lesson. make delightful shit, on-chain, fast. make new primitives and protocols or re-mix old ones. dapps not apps. the workshop is one of the primary ways you're going to see us doing that in the coming weeks and months, as we roll out that team's first set of products on ApeChain. but to be clear: i don't know if the first products that roll out the shop are going to be hits. when something doesn't work, we'll kill it. with love, but no mercy. and we'll ship something new and entirely different. we'll get addicted to the 8-12 week product cycles that we practiced in our first year. this new yuga looks a lot like the first yuga. but it's not for everyone, and we've had to say goodbye to some folks as we cement this direction. but our internal demo days are filled with stuff that makes me laugh or wonder how the fuck it got made so quickly. and it all makes me itch to send it out into the world. we're going to start doing that soon. on ApeChain.