Director, @nagbw | Lead Analyst, @sightlines_news | Contributing Editor @craftbeerbrew | She/her
Missoula, MT
Joined September 2008
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On @sightlines_news' The Gist, @BryanDRoth and I give you all the bev-alc news you need in < 25 minutes.
This episode:
+ how to better understand today's THC consumer
+ why everything is energy now
+ do the latest non-alcoholic beer moves add up?
sightlines.news/the-gist-pod…
Kate Bernot retweeted
Great, yet very sad, article by @kbernot about the aftermath of Hurricane Helene & how it affected Asheville breweries.
I spent a week or so in Asheville the Summer of 2023 & visited the breweries in this article. It's crushing 2 compare my pics then, 2 what's in this article 😭
Asheville breweries are still assessing Helene’s damage as they begin to rebuild - The Washington Post washingtonpost.com/food/2024…
Kate Bernot retweeted
I might have my new favorite "national political outlet touches down in Montana" correction.
Kate Bernot retweeted
Some of today's most successful alcohol brands don't market themselves within their category.
Understanding how a drinker sees your product unlocks more resonant, creative ways to reach them. We're here to help: buff.ly/3zI0Egx
Kate Bernot retweeted
The Gist delivers all the bev-alc news and analysis you need in less than 30 minutes.
On this episode:
+ Beer wholesalers get the green light on hemp THC
+ Decoding how drinkers approach the shelf
+ Wine's historic marketing push ... & more
Listen in: buff.ly/482KL0W
Kate Bernot retweeted
Shoutout to @kbernot & @BryanDRoth 🍻
Good insights on their pod & a great reminder that brands today need to work a lot harder/smarter at earning & retaining consumers.
podcasts.apple.com/us/podcas…
Kate Bernot retweeted
Americans crave third spaces, and what they demand from those third spaces is rapidly changing.
Our latest video digs into those shifts across restaurants, bars, retail, and more. The impacts for beverage brands are immense.
Get caught up at sightlines.news
Kate Bernot retweeted
The gravitational pull of RTDs, FMBs, and flavored non-alc beverages are changing the way drinkers think about traditional beer, wine, and spirits. It's about joy. It's about cutting through noise. It's about meeting people on their terms.
Here's how: buff.ly/3Njumvj
Kate Bernot retweeted
The right on-premise strategy has ripple effects in the off-premise, too. Subscribers are learning about how to maximize both.
Join us and get smarter, faster: sightlines.news/
Kate Bernot retweeted
This was SO MUCH FUN.
🚨@dinfontay got the Beer Byliners back together for a special podcast episode🚨
Dave, @JessicaInfante, and I chat about our favorite well-meaning—but ultimately infamous—moments in beer history.
We had a blast. You will too. open.spotify.com/episode/7hY…
🚨@dinfontay got the Beer Byliners back together for a special podcast episode🚨
Dave, @JessicaInfante, and I chat about our favorite well-meaning—but ultimately infamous—moments in beer history.
We had a blast. You will too. open.spotify.com/episode/7hY…
Kate Bernot retweeted
Cool (paid) fellowship listing at Business Insider for someone to cover the business of sports media (ESPN, DraftKings, etc). Deadline is Oct 18!
Kate Bernot retweeted
kind of a really big deal -
closure of the aTULC (beverage can) facility
brewbound.com/news/american-…
“Whats the number one brand on draft nationally right now? Open lines.”
Well said, @KCbeerchick, at MT Brewers Conference.
Part of the challenge in regaining draft beer's lost ground is not understanding the scale of the opportunity.
Draftline Technologies estimates that recapturing open draft lines alone could generate close to $1b. More on what's at stake in draft today: sightlines.news/
.@KCbeerchick at MT Brewers Conference: Today’s goal for craft breweries is to manage the turmoil.
Be careful chasing fads + be diligent about the innovation pipeline.
“Most often, 80% of your core beers are what’s keeping the lights on.”
Kate Bernot retweeted
Interesting via @kbernot at MT Brewers Association;
When you look at hot trends in alcohol - the brand is telling the consumer how and when to drink it. Sunday Beer, Pizza Wine, Pool Pack, etc…
Kate Bernot retweeted
The Montana Brewers Association Conference kicks off today & the creative artwork is on point. Looking forward to @kbernot keynote in the Treasure State.
Kate Bernot retweeted
THC Beverages on Draft.
Recent data from @kbernot & @sightlines_news shows that
- 101,000 draft lines are currently inactive across the United States
- This represents approximately $860 million in potential revenue
- Domestic kegged beer volumes have decreased by 25% since 2019
Now while Kate & Sightlines were examining this as an opportunity for breweries I saw it as a huge substantial market gap that THC beverages could potentially fill. Obviously pending legalities.
Open draft lines present a unique avenue for growth.
Key considerations for THC beverage producers:
- Market Share Growth: Utilizing existing draft infrastructure could significantly expand distribution and visibility.
- Normalization: Presence alongside traditional alcoholic beverages may accelerate consumer acceptance.
- Consumer Acquisition: Draft options allow for smaller serving sizes, potentially attracting new or hesitant consumers.
- Cost Efficiency: Draft distribution could offer cost advantages over canned products, potentially improving margins or pricing competitiveness.
While regulatory landscapes vary, progressive markets like Minnesota are already allowing THC beverages on draft in taprooms.
For THC beverage manufacturers, now is the time to develop strategies that capitalize on this emerging opportunity. As the regulatory environment continues to evolve, being prepared to leverage open draft lines could be a key differentiator in capturing market share and driving growth.
