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Growth for FORT Systems | Digital Commerce Operator & Advisor | Partnerships Builder | Brand Steward | Mentor | Dad | Principal, Kappa Strategy

Chattanooga, TN
Joined May 2009
Photo by ken bausch (@kenbausch)Photo by ken bausch (@kenbausch)Photo by ken bausch (@kenbausch)Photo by ken bausch (@kenbausch)Photo by ken bausch (@kenbausch)Photo by ken bausch (@kenbausch)Photo by ken bausch (@kenbausch)Photo by ken bausch (@kenbausch)Photo by ken bausch (@kenbausch)Photo by ken bausch (@kenbausch)
PSA for all traveling out of Knoxville McGhee Tyson airport (TYS). Parking is terrible. Assuming due to construction. Shuttle to distant economy lot very time consuming and crowded @FlyKnoxville
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UCP is the hot topic @Shopify DotDev!
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Tough travel day yesterday on @americanair but thanks to reservation agents working 12 hour shifts got rebooked for this morning 🤞. Appreciate the hospitality of the newly remodeled @chattairport
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I just donated to the Internet Archive, the world's largest digital library and home of the Wayback Machine. Join me and chip in what you can! archive.org/donate?iax=ctx%7…
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Flying out of Knoxville on a perfect day. Appreciate @AmericanAir serving Tennessee!
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#shoptalk2023 Sean Downey of @Google speaks to their AI efforts, mentions they have been focused on and heavily invested in #AI for years. Stated AI is future in 2016. Myriad use cases - 1. can help businesses grow. 2. Can improve efficiency. 3. Enables reinvention.
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Streaming is for real. YT in 125M living rooms monthly. #shoptalk2023 Consumers seeking relevant content from creators-multiple video lengths and approaches.
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#shoptalk2023 Chip Bergh of @LeviStraussCo approaching 40% of volume in DTC channel. Greater control and quality of sustainer engagement plus benefit of First party data. Doubling down on investment. E-Commerce now 7-8% of business, goal to reach 15%
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Potential for generative AI to create digital assets.
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Dave Kimbell of @ultabeauty shares that moving a store customer to omnichannel relationship increases value 2.5x #Shoptalk23 #shoptalk2023
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Had the misfortune of being a passenger on this @Delta flight. These incidents unfortunately happen but Delta could have handled this much better for all parties.
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#shoptalk2022 @thygesen_allan of @Google updating on search trends and success with performance max. Emphasis on local commerce and hybrid fulfillment models.
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Single most exciting technology over the next several years would be personalized experiences.
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Visual search is finally arriving! An iterative process beginning with apparel.
The expansion of service offerings @WarbyParker impressive over the past four years, from eyeglasses to vision solution serving a broad demographic. Dave Gilboa notes the fastest growing segment is 45+ years old
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@WarbyParker has >160 stores, pandemic impacted urban locations while some suburban and southern locations prospered. Anticipate return to pre pandemic economics across all stores by year end #shoptalk2022
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