The email marketing platform for creators building valuable businesses. Formerly ConvertKit.

Start here 👉
Joined February 2013
resting is not falling behind. go enjoy your weekend. 💙
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What’s new at Kit ✨ • Subscriber bulk actions • Webhooks 2.0 • Custom favicons • New vertical navigation • Landing Pages MCP • Version history More power, less busywork.
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Kit tip: Kit has a built-in AI subject line generator that reads your email content and suggests relevant options ✨ click the sparkle icon next to the subject line field after you've finished writing. if you pick two or more suggestions, Kit automatically sets up an A/B test for you — so you can generate ideas and run a test in one step.
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describe your vibe this week using three emojis.  we’ll go first: 💌✨📈
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The Try Guys are officially sending on Kit. 🎉 Get their latest straight to your inbox: the-try-guys.kit.com/508977a…
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fun fact: the best-performing subject line is sometimes the one everyone almost rejected
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may your links work and your test emails contain no surprises this week
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Kit tip: in Kit, tags stay on a subscriber until you remove them 📌 segments update automatically based on filter conditions, so a subscriber drops in or out as their data changes. tags are better for triggering automations and tracking fixed characteristics ("bought course"). segments are better for grouping by things that shift over time ("subscribed after jan 1" or "in the US"). you can trigger a visual automation from a tag but not from a segment.
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Food creators: dreaming of writing a cookbook? 📚🍴 Here are a few tips for turning your recipes, perspective, and audience into a book people will want in their kitchens. 🧵
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5/6 Don’t rely on the algorithm alone. An email list gives you a direct way to reach your biggest fans, share updates, and turn followers into readers—without hoping they see your next post.
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6/6 Your cookbook should feel like an extension of your work, not a departure from it. Keep your voice, visuals, and perspective consistent—and give readers the experience they already come to you for. Which tip would you add?
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your Pro plan just got a growth team. 🚀 big creator goals? you don’t have to figure them out alone. every Kit Pro creator now gets direct access to strategy, deliverability, and solutions experts – plus a quarterly strategy audit tailored to their business. already on Pro? bring your biggest growth question to [email protected] and put your new expert team to work.
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friendly reminder: someone on your list needs the thing you’re overthinking
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Kit tip: type "/poll" anywhere in the email editor and a poll block drops right in 📊 up to six options, closes after 1, 3, or 7 days (or forever), and subscribers vote with one click from their inbox. each option has an advanced setting that automatically tags whoever clicks it — so if someone picks "getting people to open," you can tag them and drop them into a targeted follow-up sequence. poll results show up in your broadcast analytics report.
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POV: Claude handles the Kit tasks you keep saying you’ll get to later. 👀 Rebuilding old sequences. Archiving newsletters. Reviewing your webinars. Anna set it up without writing a single line of code. What have you been automating with Kit MCP?
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Webhooks 2.0 are here! 🎉 You can now set up webhooks without touching the API. Just head to Automate → Webhooks, register your destination URL once, and choose from 26 events – including subscribers joining, tags being added, broadcasts being sent, and more. Already using webhooks? Your existing setup will keep working exactly as before. Questions about setting it up? Drop them below 👇
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Travis Kalanick says, "Let's start with the mission, it makes everything easier." Our mission at @Kit is to help creators earn a living and build valuable businesses. So I obsess over helping creators earn more from their audience. That's where Signals came from.
Today there are 49,934 people getting this SWIPES Email, and previously I knew very little about who everyone was. It was just a big ass list of emails like this:
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