Kathleen Kruse (KK)

If you attend only one online event this year... hopefully it's because you're spending more time away from your screen, touching grass, and letting the algorithms chatter without you. 🌿 But if you want the deepest, independent view of how martech is taking shape for 2027, Frans Riemersma and I will will make you 5 promises for our annual lookahead event and report: 1. The research we'll share with you — on agents, apps-to-infrastructure, the "golden context", MCP, scaled orchestration, and a value engineerng framework to make it all deliver outcomes — will be the real deal. No fluff. 2. By registering for our event, you'll be the very first to get our full Martech for 2027 report. We've got a pretty good track record of calling the industry's key themes ahead of the crowd — which will put *you* ahead of the crowd. 3. Our Martech for 2027 report is 100% designed and written by humans: me, Frans, and our insanely talented designer Angela Ribeiro da Silva. Ironic for a report that will help you harness AI? Perhaps. But we believe the passion and soul that flows from slopless, authentic human creativity is CRUCIAL to marketing in AI world. We intentionally choose every word — and every em dash. This philosophy is not incongruent with martech. It's integral to it. (See what I did there?) 4. We'll share a few exclusive bonus items that will only be available to people who register for our launch event. There's so much we've uncovered in our research this year that we can't squeeze it all into one report. But we'll share additional resources with you that I think you'll find pretty darn fascinating on their own. 5. We'll make it entertaining too — because laughter is also the spark of inspiration. 😀 To hold us to these promises, sign up for free here: chiefmartec.com/martech2027 Oh, and one more bonus promise: 6. After our keynote, the interviews Frans and I will do with executives from our sponsors will not be boring, repackaged product marketing. We'll be asking them hard questions about what went wrong in 2026, where the heck differentiation lives in a AI-saturated marketing environment, what stays human (becuse of our values or because the tech isn't ready?), and — because we want to have a little fun — which marketing acronym they'd love to kill. While they have no influence on or advance preview of our research and editorial narrative of Martech for 2027, the support of these 7 sponsors makes it possible for me and Frans to invest the months of work required for this project. You can support us by supporting them: GrowthLoop, Hightouch, Progress Software, SAS, Snowflake, Treasure AI, and WebEngage. Reserve your spot now — you won't want to miss this. Promise. ❤️