Kerry Morrison

@AndrewWarner shared @Shpigford's playbook for his one-person SEO company, and the step I keep thinking about is the very first one. "He realized he was good at SEO." Everything else, the Claude Skills, the scripts, the client repos, sits on top of that.

Find owners describing work you could help fix, even when they tag nobody. Searching for 'AI tools' misses the everyday pain. Today I built and first ran Untagged Buyer Scout to listen for broken workflows across X and Reddit, and I'm a little giddy about it.

Save more AI capacity for decisions customers feel. If routine chores keep burning your quota, the next upgrade may be sorting the work. Tuesday's newsletter covered Terra. The habit I loved from it: decide what needs taste first.

The next booked job may be hiding in old quotes. Chasing everyone feels busy, but who deserves the first call? @MichLieben's outbound process starts with wins AND losses, and honestly it's the AI shortcut I'd love to bring to Main Street.

A scheduled automation needs proof it ran. This week my 2 PM comment scan just never woke up. No error, no complaint. We caught it, ran a catch-up that afternoon, and had a fix built by that evening. Silent misses need a check. #marketingmultiplied

Your next useful page idea might be sitting in your Google Ads search terms report. @neilpatel's keyword advice got me thinking: customers have already typed the specific questions our generic pages don't answer. #marketingmultiplied

The money most local shops leave on the table isn't new leads. It's the "let me think about it" quotes from two months ago. @ericosiu's team just open-sourced a script that finds which lost deals are worth reopening, and I love it. #marketingmultiplied

47 Grok bots, 10-15 posts a day, piles of new followers...and not one sale. New experiment: @boardyai set me up with a builder who already runs AI for a realtor. Pitching agents a free teaser from their own listing, with a managed system behind it. Will report back.

1/4 A jump to position one in Search Console needs a closer look. Google assigns all links in an AI Overview the position of the overview itself. That number can describe a different kind of visibility from the top blue link.

1/3 AirOps' ChatGPT ads library is useful for the buying situations behind the ads. On Expedia's page, I can see ads for hotels with connecting rooms and hotels with airport shuttles. Those are specific needs a travel brand has to answer.

1/5 The content audit gets more interesting when it's cheap enough to repeat. I want to know which pages have stopped helping buyers, what changed, and where the next useful fix is. That could become part of running the site, rather than another overdue project.

1/ Replies are where real connection starts. Finding the right conversations is the boring part. Our setup lets the system do the searching every day. The judgment stays with us. Here's the filter list to steal.

1/ A 2-minute recap gives a client something they can watch and forward to their boss. The frustration: we send a 20-page audit or plan, then need people to find the point. @coreyganim shared a useful approach: Remotion Recaps.

1/ People are asking ChatGPT what things cost and which option to buy. Our price and comparison pages need plain answers. @Kevin_Indig's read of OpenAI's new Signals data shows why this deserves a closer look.

If you run AI Max in Google Ads, you can now see what the automation is doing with your money, one search at a time. The search terms report has 4 new source columns. Here's how I'd use them 🧵

@coreyhainesco just added a /link-building skill to his free Marketing Skills pack, and the first thing it does is the step most of us skip. It "checks if links are actually your problem first."

Apollo's chief economist, Torsten Slok, looked at the 493 big US companies outside the top 7 tech firms. His finding: no sign yet that AI is paying off for them. Revenue per worker is flat. Profit margins are flat. Here's how I read it 🧵

@fivosaresti runs his agency out of one GitHub repo he calls a Company OS. SOPs, client files, call notes and 79 Claude skills, all in one place. Every person on his team of 20 starts each session with the full client and company picture. Why I think it works 🧵

Something has shifted in what people ask me for. It used to be "show us what AI can do." Then "teach us and build with us." Now it's mostly "get it the hell done, fast."

Everyone's telling you to chase ChatGPT mentions. Meanwhile Google is still sending you most of your customers. Before you move time or budget, look at one consultant's numbers. 🧵