Kevin Mannion (@kpmannion) header
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Kevin Mannion

@kpmannion

Chief Strategy Officer, Advertiser Perceptions, a market intelligence firm providing leading & emerging media & ad tech brands with actionable insights

 New York
linkedin.com/in/kevinmannion
Joined December 2011
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Photo by Kevin Mannion (@kpmannion)Photo by Kevin Mannion (@kpmannion)Photo by Kevin Mannion (@kpmannion)Photo by Kevin Mannion (@kpmannion)Photo by Kevin Mannion (@kpmannion)Photo by Kevin Mannion (@kpmannion)Photo by Kevin Mannion (@kpmannion)Photo by Kevin Mannion (@kpmannion)Photo by Kevin Mannion (@kpmannion)
Our Eric Haggstrom sees double-digit growth in his latest Ad Spending Forecast...and three reasons why. advertiserperceptions.com/us…

US Ad Spending to See Double-Digit Growth in 2024: Three Reasons Why - Advertiser Perceptions

By Eric Haggstrom, vice president of business intelligence and head of forecasting Advertising sales growth has largely disappointed over the past few years since a major growth spike in 2021....

advertiserperceptions.com
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Kevin Mannion retweeted
TIME (@TIME) profile picture
TIME
@TIME7 Dec 2022
TIME's 2022 Person of the Year: Volodymyr Zelensky and the spirit of Ukraine #TIMEPOY ti.me/3Fzr4B2
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Kevin Mannion retweeted
Jon Morosi (@jonmorosi) profile picture
Jon Morosi
@jonmorosi7 Dec 2022
Sources: Aaron Judge is in agreement with the #Yankees. @MLBNetwork @MLB
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Damn it feels good to be a Michigander.
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On Musk's fourth day of overhauling Twitter, he flew to New York. His team met with advertisers, a sign he is keen on allaying their concerns. trib.al/9BFvjxN
Musk Takes New York as Twitter Tries to Calm Advertisers

Musk Takes New York as Twitter Tries to Calm Advertisers

On day four of Elon Musk’s whirlwind overhaul of Twitter, he flew to New York. Afterward his team met with advertisers, a sign that Musk is keen to allay concerns his free speech avowals would make...

theinformation.com
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Sarah Personette (@SEP) profile picture
Sarah Personette@SEP31 Oct 2022
Thank you Rob for the thoughtful letter on behalf of the @wfamarketers , we take our partnership and commitment to Brand Safety and GARM seriously and looking forward to continue to work together!@elonmusk #brandsafety
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Well done, Sarah. This is the kind of leadership that will calm the nerves of advertisers and reassure them that @Twitter is still at the forefront of brand safety (aka “people safety”) and suitability and deeply committed to their ongoing work with @RNRakowitz and #GARM – at South Carolina, USA
Sarah Personette (@SEP) profile pictureSarah Personette@SEP31 Oct 2022
Thank you Rob for the thoughtful letter on behalf of the @wfamarketers , we take our partnership and commitment to Brand Safety and GARM seriously and looking forward to continue to work together!@elonmusk #brandsafety
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ow.ly/EMYh50JZuJ5 NEW LIVE WEBCAST: Learn how advertisers are preparing for the cookieless future; The role contextual targeting will play; and the benefits advertisers experience using artificial intelligence and machine learning.
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Excellent analysis and recommendations from our Nicole Perrin based on @AdPerceptions The Cookieless Future report === To Win In The New ID Economy, Publishers Must Offer One-to-One – And One-to-Some – Targeting adexchanger.com/the-sell-sid… @AdExchanger

To Win In The New ID Economy, Publishers Must Offer One-to-One – And One-to-Some – Targeting |...

Third-party cookies are eroding well ahead of Google's "sunset date" – which means competitive publishers need a cohort-based "one-to-some" alternative.

adexchanger.com
advertiserperceptions.com/tr… More than 60% of Advertisers told us they would downgrade/discontinue a media provider based on TRUST. We’ve brought together four industry experts from Microsoft, Vox, Dentsu and Prudential to discuss the importance of TRUST in advertising. #advertising
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Our latest webinar is based on new data-driven insights and will explore advertisers’ current perceptions and use of first-party identifiers as a meaningful alternative to third-party cookies and Ad IDs. @LiveIntent LiveIntent, Inc.
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adage.com/article/opinion/ma… Now that third-party cookies will survive until 2023, you can relax and prioritize all the things you abandoned in the sprint to alternatives. Or you can feel justified in waiting to act. Right? WRONG!!!
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adage.com/article/opinion/ma…

Marketers, media need to train smarter for the cookieless marathon: Opinion

While the elite hone their conditioning, everyone else has a chance to get in gear.

adage.com
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In a nutshell the "gold rush" to programmatic CTV has begun, but still in the small nugget phase. Most inventory is directly sold. But the mother lode awaits the nimble and smart miners. Good overview by Sarah S.
Sarah Sluis (@SarahSluis) profile pictureSarah Sluis@SarahSluis4 May 2021
Ad tech has its eyes on CTV - but who will be able to make the leap to the living room? adexchanger.com/tv-2/program…
Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush | AdExchanger

Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush | AdExchanger

Digital ad tech companies are making their play to control advertising on CTV. But it’s not easy to become a star of the big screen.

adexchanger.com
Kevin Mannion retweeted
Digiday (@Digiday) profile picture
Digiday
@Digiday19 Apr 2021
'As good a chance as anybody': Verizon Media looks to build on its DSP hot streak buff.ly/3sEvwoN
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digiday.com/media/as-good-a-… The coming cookie changes are going to scramble the pecking order of media (except for Google, of course). Verizon Media’s hoping that shake-up will add to the momentum gathering behind its DSP. @kpmannion
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adexchanger.com/ad-exchange-… Podcast listenership has been growing throughout the pandemic. Of 205 advertisers surveyed, 56% agree the pandemic has made podcast advertising more important, and 63% say they listen to podcasts at least once a week. @PierreBouvard @WestwoodOne
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lnkd.in/dqRSpWy Data from our current Identity Resolution research is cited as part of Nicole Perrin's podcast and also at her presentation at AdExchanger's Innovation Labs event.
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A game-changer might be an understatement. An earthquake is more like it. ---- wsj.com/articles/google-to-s… via @WSJ
Google to Stop Selling Ads Based on Your Specific Web Browsing

Google to Stop Selling Ads Based on Your Specific Web Browsing

The Alphabet company said that it plans next year to stop using or investing in tracking technologies that uniquely identify web users as they move from site to site across the internet.

wsj.com
Now this is what you call having the courage of your convictions! === Snap Says It’s On Tap To Generate 50%+ Revenue Growth For Years To Come adexchanger.com/ad-exchange-… @AdExchanger
Snap Says It’s On Tap To Generate 50%+ Revenue Growth For Years To Come | AdExchanger

Snap Says It’s On Tap To Generate 50%+ Revenue Growth For Years To Come | AdExchanger

At its first investor day event, Snap talked about investing in its ad stack, expanding into new international markets and growing its advertiser base.

adexchanger.com
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