Luna.mumu🐺🐦‍⬛

I’ve been thinking about this game situation less as a fandom war and more from a business POV. One thing that stands out to me is that customer dissatisfaction and customer retention are NOT the same thing. Folks can be furious with a company and still continue spending on the product because they remain emotionally invested in it. That doesn’t mean the dissatisfaction doesn’t matter imo, it just means you can’t measure customer sentiment purely by whether people actually leave And 럽딥 is a pretty interesting case study rn. Since June, we’ve had prolonged complaints about content allocation and content backlog, boycotts in mainland, players saying they were leaving (performative boycott ikr), people demanding changes, etc Yet the OG5 are still here. Rafayel got his myth, Caleb finally got a long-overdue Main Story update after 600+ days, my love Sylus has an MS update coming in Nov, while Xav’s Myth is coming soon and then Zayne’s myth before Sy’s And the latest multi (slicked-back hair) banner is still generating strong player engagement ngl (((hello? No. #2 despite the low rating lol???))) From a business perspective, that tells me something important: the existing customer base wasn’t necessarily asking for more product A lot of em were asking for the existing product to be better maintained. That’s a very different problem iykwim Adding another character can create short-term excitement and another monetisation opportunity, but it also increases the company’s content obligations And when your existing customers already perceive gaps in service/content, expanding the product line can create the perception that you’re increasing supply before resolving demand-side dissatisfaction. That’s why I never really bought the “just ignore it” argument. This was never simply about whether I personally liked a fictional chara It was about resource allocation, customer retention, content capacity (and debts for Sy’s and Leb’s free missing content???), monetisation pressure, and whether the company could sustainably support a larger roster without worsening the problems already affecting the existing one (*please take note PPG) 3 months later, I’m actually enjoying the game again. Ironically, what brought me back was never something new. It was getting more of the 5 characters I was already invested in And now we’re seeing insufferable people trying to create discourse around Sylus’ upcoming free 4⭐ card. Some are already claiming that his necklace aesthetic was “stolen” from Caleb, when long-term players know this necklace has already appeared on Sylus across his 3 prev 4⭐ cards. Atp an established part of a chara’s visual history is being reframed as something belonging to someone else, and the actual content itself becomes secondary to whatever fandom narrative people want to construct around it From a community and brand-management perspective, that’s interesting too. You have a company releasing free content for an existing chara, something that should be an opportunity to engage and retain the players already invested in that chara, yet the conversation gets redirected into another round of chara ownership discourse, which is a total nonsense to me (and none of us Sy and Leb girlies are even fighting here? Lol???). That’s a very different kind of customer experience from simply giving your existing players more of what they already love Tbh that’s probably the biggest thing I’ve taken away from all of this. You can have customers who are angry enough to boycott, complain, threaten to leave, and still remain deeply invested enough to come back when the product gives them something they actually wanted. If anything, it shows why understanding why customers stay matters just as much as measuring who ACTUALLY leaves