Writer Cornwall, completely unverified by Elon
Falmouth, England
Joined March 2007
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“Question why we are mediated by seven social media platforms, largely jurisdictional in the US, that make us supplicant to a format that degrades the integrity of our expertise.” Meredith Whitaker
🤖 Made with AI
Lyndon Antcliff retweeted
Lord of the Rings characters: screen time vs mentions in the book. The further from the dotted line, the further off trend.
By reddit user austinw-8 reddit.com/r/dataisbeautiful…
ALT A scatterplot depicts major characters from Lord of the Rings plotted by number of mentions in the books (x axis) and screen time in the films (y axis). A trendline reveals that Arwen, Theoden, Legolas & Aragon are over-represented in the movies. While Sam, Gimli, Denethor and others are under-represented.
Lyndon Antcliff retweeted
Iranians have found a way to complain about prices that no prosecutor can touch. They film themselves beside the groceries, insist they are happy, and explain that if they were not, they would be executed.
The format barely varies. Someone names the price of what they bought. Four eggs and one sausage, 500,000 tomans. Then the line, then the dance.
The state has a charge for describing the country's problems: siah-namai, painting things black. These videos paint things white, so luridly that the whiteness becomes the accusation.
Vaclav Havel wrote about a greengrocer under communism who puts a party slogan in his window. What it really says is: I am obedient, leave me alone. The system needed nobody to believe it, only for nobody to say what the pretending was for.
The Iranian dancer holds up the sign and says it anyway.
A government that criminalizes complaint cannot tell a happy citizen from a frightened one. It built a machine that hears only yes. Yes is now what no sounds like.
iranintl.com/en/202609042206
Openstreetmap.org Openstreetmap org is very cool
Now that Google Maps and Apple Maps smells of ass
Lyndon Antcliff retweeted
"I AND ITALY NEVER BEG"
MELONI SLAYS TRUMP AFTER HE SAY: "Meloni? She begged me for a photo, I felt sorry for her"
Giorgia Meloni's rasping response: "Donald Trump's statements are completely made up, I'm frankly appalled. I don't know why the President of the United States behaves this way with his own allies; after all, it's not the first time it's happened. I can only say it's a shame that he doesn't show the same determination with the enemies of the West, with the enemies of the United States, with leaderships toward which he instead proves much more accommodating; however, one thing he must remember: I and Italy never beg."
And to those who think GEO will save SEO, c'mon.
After several years of declining search traffic, Condé Nast CEO @rogerlynch has directed all the company's brands to operate as if search traffic to their properties will be zero.
He says the era of turning search and social media traffic into profitable businesses is gone.
And that if you run a media business that doesn't have an authoritative brand, a very strong niche, or a direct audience, you're going to be fighting hostile algo changes all the way down.
He describes a recent board meeting:
"We took a snapshot of search results from seven or eight years ago. And what you saw were a few sponsored links, then the ten blue links."
"Do the same search today, you get an AI overview, then you get rows and rows and rows of commerce links, then you get sponsored stuff."
"Each of the last three years, we would do our budgets, and we'd put forecasts in of search traffic declining. Because we'd seen the pattern of algorithm changes. And generally those algorithm changes were negative."
"Every year, our search traffic was down more than we had forecast. So last year I told our teams, 'Assume there's no search.' You have to have your businesses planned as if search is zero. We don't expect it to be zero, we expect it to be a single-digit percentage of our traffic."
Second most read article on the BBC
Think about why this is and how it relates to why your content gets scrolled past
bbc.co.uk/news/articles/c5y7…
Check out my latest article: 20,000 years of storytelling, you think AI is solving anything? linkedin.com/pulse/20000-yea… via @LinkedIn
Lyndon Antcliff retweeted
Kyiv burns as Ukraine no longer has any Patriot interceptor missiles - the only defense against Russian Iskander ballistic missiles.
Vice President Vance recently bragged of his "proudest" achievement - cutting off military support for Ukraine.
Lyndon Antcliff retweeted
Right now Kherson is under massive bombardment. FPV attacks have doubled to 600 EVERY DAY. Glide bombs are constant. Entire neighbourhoods are turning to rubble.
Russians are hunting innocent civilians on the streets. Women, children, war crimes in plain sight. They are trying to completely destroy the city. International coverage is almost zero & the situation is catastrophic.
In this report, I embed with a drone patrol that are the city’s first line of defence. What I witnessed was brutality on an industrial scale.
If Russia isn’t stopped, this will spread and Kherson will be a blueprint for cities across Europe in the future. Europe stopped violence like this before in WW2 and it can do it again.
Please watch and share my latest:
Lyndon Antcliff retweeted
This is how Moscow liberates you from your Western democratic oppression.
IT EXTERMINATES YOU.
Lyndon Antcliff retweeted
AI Overviews don’t create clicks they kill them.
According to data from Ahrefs and Amsive
Ahrefs (300,000 keywords):
-34.5% drop in CTR for position 1 when AI Overviews are present
Focused on informational intent keywords (99.2% overlap with AI Overviews)
Amsive (700,000 keywords):
-15.49% average CTR drop across all keywords
- 37.04% CTR drop when AI Overviews + featured snippets appear together
-19.98% CTR decline on non-branded keywords
-27.04% CTR drop for keywords ranking outside the Top 3
Only 4.79% of branded keywords trigger AI Overviews, but those that do saw a +18.68% CTR boost
AI Overviews are disproportionately harming non-branded, informational queries, while branded queries see less disruption (and in rare cases, a CTR boost).
So based on that,
Let’s cut the nonsense AIOs are built on scraping and rehashing other people’s work.
It’s content theft at scale because you are using SOMEONES work to provide an answer without returning the click.
Whilst technically it's NOT scraping, it borders a VERY grey area (because they do provide a link to the source)
The very thing Google told webmasters not to do for decades, they’re now doing themselves
Google’s stance for publishers:
Google’s spam and helpful content policies stress that websites must create original, valuable, experience-driven content, not thin summaries or regurgitations. They explicitly discourage content that is “stitched together” or “rephrased” without adding real insight.
What AI Overviews do:
AIOs pull content from multiple sources, repackage that information, and serve it back to the user as a “new” answer. While citations may be shown, the visible content itself is essentially a Google generated digest, not the original publisher’s work.
So this is clearly contradictory.
And don’t kid yourself that “it’s just informational clicks” Those clicks used to build brand awareness, shape perception, and spark consideration before purchase. That’s where businesses lost visibility and revenue
Google search console does NOT report AIO data even though it SHOULD be shown as a search appearance item. Whilst this COULD change in the future along with AI mode data right now, AIO data is unavailable, all we see are site owners/SEOs sharing crocodile graphs
Every audit tells the same story AIOs do not send more clicks
COMPENSATION STRATEGY?
You need MORE high quality content that's of sheer value to the end user (not just text, but video, tools etc) to offset the lost clicks - if you are a publisher obviously this is going to be challenging
So as SEOs we should switch to compensatory strategies where we maximise high quality content generation but also ensure we cull off anything dead, we use our new content and get it out over social media, create videos to go with post content and get them onto Youtube, Vimeo, Insta Shorts, TikTok
Whilst the SEO industry HAS been impacted by AIOs, we should merely adapt our strategies accordingly
Lyndon Antcliff retweeted
Google isn’t trying to win the AI race.
They’re trying to own the entire AI Agent ecosystem.
While everyone argues ChatGPT vs Claude, Google quietly built:
Models → Gemini Pro, Flash, Deep Think, Gemma
Design → Stitch, Whisk, Imagen
Research → NotebookLM, AI Mode
Video → Veo, Flow, Google Vids
Coding → Antigravity IDE, Gemini CLI, Jules
Agents → A2A, ADK, FileSearch API
The scary part?
All of these tools talk to each other.
That means:
10x faster prototypes
End-to-end AI workflows
Production-ready agents on GCP
The next AI war won’t be model vs model.
It’ll be ecosystem vs ecosystem.
Save. Share. Build.
