Manu Chatlani (@manuchat) header
Manu Chatlani (@manuchat) profile picture

Periodista. Adicto al espresso ☕️. Díscolo y displicente e ingobernable. Amo al @arsenal, la música de Fito, Calamaro y los Stones.

Metropolitana de Santiago
Joined July 2007
Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)
Boom / descargando. “The app, which was started in Chicago by web developer Brady Sheridan, feels like taking a time machine back to the 2010s, with thousands of users posting square photos to a chronological feed with no algorithm, overflowing with shitposts and candid shots of daily life.” Vía @FastCompany Gen Z’s new favorite app is a throwback to old-school Instagram fastcompany.com/91627543/pos…
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Manu Chatlani retweeted
Social media needs a button where we can turn off all AI generated content.
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"Challenger campaigns reporting gains in perceived differentiation were more than twice as likely to also report share growth as those reporting distinctiveness gains, 56% versus 25%. Of the 10 challengers who made people see them as different, five or six grew in share. Of the 10 that got more recognizable, two or three did." vía Andrew Tindall, System 1
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El momento en el que nació el aura.
Hoy, hace 66 años. El que en una villa nació. El que fue deseo de Dios. El que sembró alegría en el pueblo. Y el que regó de gloria este suelo. Feliz cumpleaños donde quiera que estés, Diego Armando Maradona. 🇦🇷❤️
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Manu Chatlani retweeted
RIP legend. Thank you for nailing the role of professor X amongst others. You will be missed
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“To adapt, the beauty brand turned its attention to creators and in-person events. Lush also invested in its own channels, like its mobile app, which currently has 2.8 million users, and email marketing, which reaches more than 6 million people globally,” Vía @Digiday and @KimekoM How Lush quit social media ads and still drove growth digiday.com/marketing/how-lu…
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Manu Chatlani retweeted
#ÚLTIMAHORA | China confirma que no emitirá LaLiga y rechaza las explicaciones del Real Madrid sobre la polémica con Mbappé
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Bestial esto de Firefox. It’s time to come back to Firefox. The Internet you loved is still here. youtu.be/E2AoYIKwJqM?si=EiN6… vía @YouTube
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"World Building", a big agency term used endlessly in pitches by ECDs and heads of media departments for multi-billion dollar holdco advertising conglomerates, has trickled down to content creators. I think there will be a collision of sorts at Cannes Lions next summer. I'd almost bet on it.
Everyone is making content now: the founder is online, they've hired creators, people get it. The next step, is adding a creative direction throughline at the brand level or campaign level, to begin to make it all feel more like a world
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Manu Chatlani retweeted
A new section for long-form videos is now available on the profiles of creators who have access to the feature 👀
Here's everything you need to know about Instagram's new long-form video test 👀 Instagram is testing “Features,” a new format that lets select creators publish horizontal videos up to 90 minutes long, targeting podcasters, comedians and other creators. 🧵
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Ok. Llegó alerta Senapred. Pero llegó 4 veces.
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Volver a Fito. Luego a McCartney. Justo y necesario.
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Its a bold move. Will it pan out? Lets see.
instagram wants to own the entire audience journey. reels become a discovery surface to push people further into serialized content and, eventually, long-form. here’s what that funnel might look like for a brand.
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Manu Chatlani retweeted
Many of us lived through the IGTV experiment. We shall see if it was ahead of its time. Regardless, I don’t blame IG for trying to get a piece of this action.
Today Instagram announced they are testing long-form horizontal videos called Features. The platform wants to be a place where you watch a 90 second video and a 90 minute video. All on your TV. They are also testing Lives in the Reels tab, a hub for Series, and more.
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Manu Chatlani retweeted
Instagram is launching support for long-form and horizontal videos 👀 📹 @ColinandSamir
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