Dr. Marcus Collins (@marctothec) header
Dr. Marcus Collins (@marctothec) profile picture

Prof @MichiganRoss. @HachetteUS Author. CDO @wknyc. @TED Speaker. @Apple alum. @Beyonce alum. Girl dad.

Joined January 2009
“Everybody can be great...because anybody can serve. You don't have to have a college degree to serve. You don't have to make your subject and verb agree to serve. You only need a heart full of grace. A soul generated by love.” - MLK I choose to serve. 🙌🏽🙌🏽🙌🏽
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Dr. Marcus Collins retweeted
Building the business case for creative disruption! A special session at last week’s Masters of Marketing Conference featuring: - Dr. Marcus Collins @marctothec, best-selling author of For the Culture - Ann Marie Kerwin, Americas Editor at @WARCEditors - Kory Marchisotto, Chief Marketing Officer at @elfcosmetics - Jasmine Anderson Taylor, Head of Consumer Marketing at @Instacart
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Dr. Marcus Collins retweeted
Our culture's climate and social media have a huge impact on the upcoming election. Listen to what @marctothec, author of FOR THE CULTURE, has to say about the topic in this interview on @CBSMornings ⤵️ youtube.com/watch?v=H_Bu8_pM…
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Bravo, @Pharrell! Piece by Piece was phenomenal. 10/10 🙌🏽
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We’re live!!! The first cohort is off and running. Let’s goooooooooooooooooooooo! @Cannes_Lions 🙌🏽
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Just wandering around, waiting on my flight home from DC, and what do I see? It never gets old to me 🙏
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Thank you, @marctothec. Your insight is hugely valuable to me and I loved our chat onstage and backstage. ❤️
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Today was pretty epic. I had the privilege of interviewing Ryan Reynolds, and you’d be hard pressed to find a nicer guy. Truly, he’s a class act, super funny, and, from what I could gather, a really good human being, too. Great conversation onstage—even better backstage.
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Ideas are only as good as our ability to apply them. So, it’s not enough to merely preach the gospel of culture’s impact on humanity, it’s imperative that folks are able to practice it as well. And that’s why we created the card deck 👉marctothec.com/merch
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Dr. Marcus Collins retweeted
Happy Paperback Publication Day to FOR THE CULTURE by @marctothec! 🎊 The architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture. "An engrossing book that will make you better at any job." —Scott Galloway
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Introducing ChatMTC 🙌🏽🙌🏽🙌🏽 It’s an AI assistant that has been informed by all my scholarship and teachings to answer questions about culture and its relationship with marketing and human behavior writ large. It’s available for you for free—right now—at chatmtc.com!
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Chapter two of chapter one starts NOW. FOR THE CULTURE is available in paperback today. New chapter. New context. New cover. Available where all books are sold. Let’s goooooooooooooooooooooo!!!
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The past will tell us more about the future than we know, and here’s why! Thanks for having me, @livenowfox 🙏
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You gotta run YOUR race. If people get it, great. If they don’t, great. Just keep going 🙌🏽
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This filled my bucket today. I never thought I’d be teaching. It wasn’t on bucket list, but God moves in your life and before you know it you find yourself in places and spaces you never imagined you’d be. Classes started this week and I find myself so grateful that I’m here.
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Trust shapes everything—from buying decisions to societal functions. @marctothec, Suzy advisor, explores trust erosion in his latest Forbes article. With Suzy platform insights on election tracking, it's a must-read on consumer behavior’s future. 🔗 Read more:

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They’re herrrrrrrrrrrrrrrrrrrrrrrrrrrrre!!! Paperback out on September 10th. New chapter. New insights. New cover. Let’s go!!! 🙌🏽🙌🏽🙌🏽🙌🏽 @HachetteBooks @HachetteUS @public_affairs
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The vibes for the rest of 2024 and beyond 🙌🏽🙌🏽🙌🏽
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I had sooooooooo much fun chopping it up with the super talented, @katiechonacas. She’s all over the place because her creativity can’t be bound. Thanks for having me, Katie! 🙌🏽
"She's All Over the Place" podcast streaming now on @RadNFTV EVERYthing you NEED to know for TRUE culture, brands, and marketing with @marctothec Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at @WiedenKennedy , New York—and one foot in the world of academia—as a marketing professor at @MichiganRoss School of Business, @UMich University of Michigan. bit.ly/RadTV_CHONACAS OH! and now on @amazonfiretv :)
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Since the announcement of @VP @KamalaHarris' presidential campaign, the proverbial energy in the room has shifted. The vibes are high, and that's not by happenstance. What we're witnessing is the byproduct of cultural branding 🙌🏽 @Forbes + @ForbesCMO👇 forbes.com/sites/marcuscolli…
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