Mark Cecchini, CFP® (@markcecchini) header
Mark Cecchini, CFP® (@markcecchini) profile picture

Personal CFO for 7-8 figure tech employees & SMB owners @ Quadrant Capital • Advisor Educator • Dad x2 • Tweets ≠ Advice • Book a discovery call ↓

Lehigh Valley, PA
Joined October 2012
Photo by Mark Cecchini, CFP® (@markcecchini)Photo by Mark Cecchini, CFP® (@markcecchini)Photo by Mark Cecchini, CFP® (@markcecchini)Photo by Mark Cecchini, CFP® (@markcecchini)Photo by Mark Cecchini, CFP® (@markcecchini)Photo by Mark Cecchini, CFP® (@markcecchini)Photo by Mark Cecchini, CFP® (@markcecchini)Photo by Mark Cecchini, CFP® (@markcecchini)Photo by Mark Cecchini, CFP® (@markcecchini)Photo by Mark Cecchini, CFP® (@markcecchini)
the way Toy Story has a grip on this household
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how we're feeling after this week guess which one is me and which one is my wife
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so, you want to learn more about equity compensation? I get this question quite a bit. here's what I suggest to anyone when they reach out. >>> start with understanding the basics ISOs, NSOs, RSUs, ESPPs, 83(b) elections, AMT, 409A valuations, vesting schedules, exercise mechanics, etc. understand how each works, when taxes are triggered, and how they ultimately show up on someone's tax return. look up examples of equity incentive plans, grant agreements, exercise math, trading policies, tender offer documents, pre-IPO S-1 filings, W-2s, tax forms, paystubs, etc. >>> consume as much content as you possibly can YouTube Podcasts Websites: > Compound Manual > SecFi > EquityFTW > Carta > Pulley > Zajac > MyStockOptions > QSBS Rollover X / Linkedin: > Bryan Hasling > Matt Gottshall > Chris Arnold > Daniel Zajac > Thomas Kopelman > Mike Zung > Kris Barney > Frank Alvarez > Max Pashman >>> check out some of the SaaS products in our space > Trayecto > Gemifi > StockOpter > EquityNav > Grantd > Holistiplan >>> TALK TO YOUR AI CHATBOT ! this should be one of the new defaults when looking to go super deep on any given topic. ask to give you a crash course on equity compensation in your preferred learning style. ask it to point you to the most relevant resources for equity compensation in whatever niche you want to focus on (public companies? private companies? startups? traditional executive compensation? QSBS?) >>> attend masterclass programming > Trayecto > MyStockOptions >>> Enroll in professional designation programs if you want to > ECA > CPWA ultimately, nothing can ever replicate working with clients IRL who have equity compensation. attracting and working with those clients is not easy, but this is the only true way to level up in this area. work through real cases, ideally alongside experienced professionals when you're starting out. every company is different. every equity plan is different. every client's circumstances are different. every liquidity event is different. the more situations you encounter, the better you become at recognizing problems, identifying opportunities, and understanding the consequences of a recommendation. (screenshot shared with permission)
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of course, I try my best to share as much content here as possible as well including the link to my master deck on Equity Compensation (70+ visuals): docsend.com/view/s/rbh8nrrr5…
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the lurker community here must be studied
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it’s pretty neat when other financial advisors reach out about becoming their financial advisor
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So, you want to run a comprehensive financial planning process like we do in the big leagues? Here's what you'll need to gather: 1. Investments and Equity Compensation ☐ Investment account statement(s), include all ☐ 401(k) or 403(b) statements from former employer(s), if applicable ☐ Annuity contract statements, if any ☐ Stock option grant agreements (incentive stock options and/or non-qualified options) ☐ Stock option vesting schedules and exercise history ☐ Restricted Stock Unit (RSU) award agreements and vesting schedules ☐ ESPP (Employee Stock Purchase Plan) enrollment and purchase history ☐ Deferred compensation plan statements, if applicable ☐ Concentrated stock positions, showing shares held, cost basis, and acquisition dates ☐ 10b5-1 trading plan documentation, if applicable ☐ Form 3921 (ISO exercises) and Form 3922 (ESPP transfers) from recent years ☐ Any equity awards from prior employers still held or recently exercised 2. Bank Accounts & Certificates of Deposit ☐ Checking account statement(s) most recent month ☐ Savings account statement(s) most recent month ☐ Money market account statement(s), if applicable ☐ Certificate of Deposit (CD) statements, include maturity dates and interest rates ☐ List of all bank accounts with approximate balances (if statements not readily available) 3. Pension Benefits ☐ Most recent pension benefit statement showing monthly/annual benefit amount and tax withholdings ☐ Pension election form (showing chosen payout option: single life, joint & survivor, etc.) ☐ Cost-of-living adjustment (COLA) provisions, if any 4. Social Security Benefits ☐ Social Security benefit verification letter (SSA-1099 or current benefit statement) ☐ Monthly benefit amount confirmation and tax withholding verification ☐ Medicare premium deduction confirmation (if withheld from SS benefit) ☐ Date benefits commenced 5. Medicare & Health Insurance ☐ Medicare card ☐ Medicare Part B / C / D information ☐ Medicare prescription drug plan summary and premium information ☐ Medicare Supplement (Medigap) policy declarations page, if applicable ☐ Employer or retiree health benefits, if any ☐ Dental and vision insurance information, if separate coverage 6. Life, Disability, Property Insurance ☐ Life insurance policy declarations page(s) for term and/or permanent policies ☐ Disability policy declarations page(s) for group and/or private policies ☐ Life insurance in-force illustration (for permanent/cash value policies) ☐ Long-term care insurance policy and benefit summary ☐ Homeowners insurance declarations page ☐ Auto insurance declarations page ☐ Umbrella/excess liability insurance policy, if any ☐ Any other insurance policies (jewelry, valuable articles, etc.) 7. Income Tax Information ☐ Federal tax return (Form 1040) most recent two years with all schedules ☐ State tax return most recent two years, if applicable ☐ Form 1099-R (retirement/pension distributions) most recent year ☐ Form 1099-INT (interest income) most recent year ☐ Form 1099-DIV (dividend income) most recent year ☐ Form 1099-B (brokerage/capital gains) most recent year ☐ Form SSA-1099 (Social Security benefits) most recent year ☐ Property tax bill for primary residence ☐ Estimated tax payment records (Federal + State) for current year ☐ Charitable contribution information, if applicable 8. Estate Planning Documents ☐ Last Will and Testament ☐ Revocable Living Trust agreement, if applicable ☐ Durable Power of Attorney (Financial) ☐ Healthcare Power of Attorney / Healthcare Proxy ☐ Living Will / Advance Healthcare Directive ☐ Beneficiary designation forms for all retirement accounts (IRA, 401k, etc.) ☐ Beneficiary designation forms for life insurance policies ☐ Trust beneficiary designations, if applicable ☐ Any irrevocable trusts (life insurance trust, charitable trust, etc.) 9. Real Estate & Personal Property ☐ Property tax assessment or appraisal for primary residence ☐ Estimated current market value of home ☐ Deed or title documentation (showing ownership type: sole, joint, trust, etc.) ☐ Vehicle information and estimated values ☐ Valuable personal property inventory (art, jewelry, collectibles) if significant 10. Liabilities & Debt Obligations ☐ Credit card statements showing balances, if any ☐ Auto loan statements, if any ☐ Home equity line of credit (HELOC) statement, if any ☐ Personal loan documentation, if any ☐ Any other debt obligations 11. Income & Expense Information ☐ Estimated monthly living expenses (or detailed budget if available) ☐ List of regular recurring expenses (utilities, subscriptions, etc.) ☐ Expected large upcoming expenses (travel, home improvements, gifts, etc.) ☐ Any part-time work or consulting income anticipated ☐ Rental or other passive income documentation, if applicable 12. Additional Information ☐ Previous financial plan or investment policy statement ☐ Contact information for other advisors (CPA, attorney, etc.) ☐ Family situation details (dependents, support obligations, etc.)
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"Mark, there's no way clients will give you all of that up front" you're right! It's almost impossible that's why I use what I call "just in time" data collection rather than requesting everything at once, I ask for the critical data needed to begin account administration and immediately start adding value on planning topics that are most important / time sensitive
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80%+ of my clients are between 30-45 years old $1M liquid, all the way up to $40M+ liquid very very few of them inherited any wealth from their parents or grandparents they built that wealth on their own ...I thought millennials were going to ruin the country and not accomplish anything?
Over 80% of my clients are 30-45 years old — born between 1980-1995. My wife and I are right there as well. We make up about 22% of the US population. Here are 9 things I see almost every week and why I'm more bullish on this generation than ever:
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this timeline is super dark and convinced everything is collapsing meanwhile, I’m watching hard working Americans every week: 
> Paying off their parents' mortgages
> Funding their kids' education years early
> Taking sabbaticals they never thought they could afford > Giving to causes they care about
> Walking away from jobs on their own terms > Buying their dream home where their kids will grow up > Securing generational wealth Log off for a couple hours and look at your own numbers / life It’s probably a lot better than what’s on this feed don’t put your head in the sand, but you have to put blinders on to some of this insanity
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I take on a small number of new households each quarter If any of these are coming for you in the next few months: • internal tender offer • large stock option exercise decision • leaving W-2 role to be a founder • IPO or acquisition DM me and I'll send back a few quick questions to see if we're a fit
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14 of my clients bought or built houses this year. 14.
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I’ve had a grand total of 1 client churn this entire year (which was my suggestion) these are individuals and families paying an average of $25,000 per year (and as high as $100,000 per year) in advisory fees It’s amazing what happens when you do the work up front to assess fit and then deliver value and service at the highest level every day
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always consider giving appreciated shares to charity or DAF, not cash! >> SPCX employee gifting long-term shares with a VERY low cost basis of ~$2/share to a Donor Advised Fund >> $75K of fair market value will ultimately "cost" them about $22.5K economically that's just ~30 cents out of pocket for every dollar donated... how? here's what the after-tax economics could look like for a Single, high-income CA taxpayer: (-) $27K in Federal & CA capital gains tax avoided (-) $24K in Federal tax savings on Schedule A (-) $1.5K in California tax savings after limitation
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If you are sitting on a decent chunk of cash or expecting one to come into your account soon: 1) please...please...don't sit on it in your checking account unless it's literally going right back out the door...you're getting 0.01%/year interest or similar 2) consider buying the premium money market fund in your brokerage account ($100K, or $1M) to lock in access why? > some premium money market funds require $100K or even $1M to get started BUT once you're in, you may be able to retain that share class even after your balance falls below the initial minimum for example, Fidelity's FZDXX requires $100K initially, but only $10K to maintain the position money market might be a good substitute for you...plenty of other cash management / safety capital choices...but this is a hack many are unware of check the fund-specific rules before moving money, and make sure you're buying the money market fund that's right for your tax situation (treasury vs. muni vs. taxable)
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while everyone else obsesses over Anthropic’s S-1 trying to figure out whether the stock would be a good buy or what kind of financial engineering may or may not be happening at the corporate level …or whether humanity is at risk I’m reading the same document through an entirely different lens for my clients who are employees and former employees > how do we minimize the tax implications? > how do we navigate lockups and liquidity? > how do we manage concentration risk? > what’s the best park large tax reserves pr reinvest net proceeds? completely different angles. buckle up again, no rest for the weary.
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Mark Cecchini, CFP® retweeted
Privately held stock is one of the most misunderstood concepts in personal finance. as an employee or founder, the number in your Shareworks / Carta login has a LONG way to go before it's cash in the bank. these are the concepts that turn paper wealth into real wealth ↓↓↓
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Privately held stock is one of the most misunderstood concepts in personal finance. as an employee or founder, the number in your Shareworks / Carta login has a LONG way to go before it's cash in the bank. these are the concepts that turn paper wealth into real wealth ↓↓↓
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The goal is to make your equity serve your life. bookmark this for your next grant, exercise, or liquidity window.
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