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Mark Chepel retweeted
We're giving away a Hogwarts Legacy custom wrapped NVIDIA GeForce RTX 5090 to celebrate its official release with DLSS 5 🪄
To enter:
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Mark Chepel retweeted
VIDEO A/B TESTING on YouTube?!
Ok I've thought a lot about this since the announcement, and the more I think about it... the less I like it? Mainly because there are SO many unanswered questions right now
If I'm watching a video, do I know if it's part of an A/B test?
If I'm reading comments on a video, how do I know which version they watched?
If someone's comment has timestamps, do they break if I'm seeing the other version of the video?
How long after publish can creators potentially be A/B testing a video?
How different are the videos allowed to be?
I hate to be the "old school" creator who never wants anything to change, but I fear A/B testing THE VIDEO ITSELF is just 1 step further than what I can fully grasp
🚨 Huge update: YouTube just announced video AB testing, thumbnail generation & more.
I’m here in the YouTube offices in New York… and they’ve just made their biggest update in years.
Here’s the 3 changes I am most excited about + my take as a strategist running some of the biggest channels on youtube:
1. Video AB testing
YouTube is going to allow you to upload three different versions of a video now (starting with shorts and then rolling out to more) and test them over a period to see which gets the best watch time.
My take: I am so excited by this and it feels like something we’ve all wanted for years. How often are you stuck between two different intros, or two different ways of ending a video?
Now having the ability to get real data back is insane. I am going to heavily use this with intros.
2. Dynamic thumbnail testing for different audiences
YouTube will now actually dynamically test different thumbnails with different audience segments. Allowing you to have different packaging for your returning viewers vs casual/new.
My take: This is very interesting. Current AB testing for thumbnails essentially helps you find the best thumbnail for the biggest majority of your viewers… but that isn’t the best thumbnail for every segment.
A core viewer might click on something very different to a brand new viewer. I think this will allow creators to print more views and test new styles that previously might have never won in the test.
3. Thumbnail generation in YouTube studio
Directly in your studio you will have an ‘ask studio packaging assistant’ that can analyze your video and past performance and generate thumbnails (and titles) for your video.
My take: This one’s been coming. The interesting thing for me is that when presenting this, youtube said something very interesting: they will match your style.
This is the hardest step when using most Ai thumbnail generators, so if they can pull this off… could change the game.
Really excited to see how these new features work.
Youtube shared that they will be tested and rolled out in the coming months.
Mark Chepel retweeted
🚨 Huge update: YouTube just announced video AB testing, thumbnail generation & more.
I’m here in the YouTube offices in New York… and they’ve just made their biggest update in years.
Here’s the 3 changes I am most excited about + my take as a strategist running some of the biggest channels on youtube:
1. Video AB testing
YouTube is going to allow you to upload three different versions of a video now (starting with shorts and then rolling out to more) and test them over a period to see which gets the best watch time.
My take: I am so excited by this and it feels like something we’ve all wanted for years. How often are you stuck between two different intros, or two different ways of ending a video?
Now having the ability to get real data back is insane. I am going to heavily use this with intros.
2. Dynamic thumbnail testing for different audiences
YouTube will now actually dynamically test different thumbnails with different audience segments. Allowing you to have different packaging for your returning viewers vs casual/new.
My take: This is very interesting. Current AB testing for thumbnails essentially helps you find the best thumbnail for the biggest majority of your viewers… but that isn’t the best thumbnail for every segment.
A core viewer might click on something very different to a brand new viewer. I think this will allow creators to print more views and test new styles that previously might have never won in the test.
3. Thumbnail generation in YouTube studio
Directly in your studio you will have an ‘ask studio packaging assistant’ that can analyze your video and past performance and generate thumbnails (and titles) for your video.
My take: This one’s been coming. The interesting thing for me is that when presenting this, youtube said something very interesting: they will match your style.
This is the hardest step when using most Ai thumbnail generators, so if they can pull this off… could change the game.
Really excited to see how these new features work.
Youtube shared that they will be tested and rolled out in the coming months.
Mark Chepel retweeted
The green card system is a mess anyway. It used to take a couple of months outside the country. Now 12-18 minimum even on a marriage visa. If you apply in the us it take almost as long and currently you’re recommended to not leave the us unless you apply for a special visa for that purpose (almost as long as the green card)
It seems our modern politics doesn’t actually want to make anything work. Just signal allegiance.
This just makes everything more confusing.
Mark Chepel retweeted
china could drop a nuke in silicon valley and still wouldn’t do this much damage
Mark Chepel retweeted
I refuse to support any policy that makes it harder for the world's smartest people to come to the US.
Mark Chepel retweeted
If I understand this correctly, this is a direct assault on the US talent supply pipeline. Getting a work permit after studies and then applying for a green card is how smart people enter this country. Most people who come to the US to study do so because they want to get a job here and stay. It is as if the current administration did not want talented people to come here.
Mark Chepel retweeted
Force all our best researchers to leave the USA and go back to their home countries if they want to become Americans. Complete destruction of America's competitive advantage. Probably the worst policy i have ever seen and it's facing some stiff competition
Mark Chepel retweeted
USCIS just dropped PM-602-0199. The new line: adjustment of status is "extraordinary" relief, and choosing it over consular processing can count against you, even for H-1B and L-1 workers with dual intent.
Section 245(a) does not say adjustment is disfavored; it says the Secretary "may" adjust status in his discretion, which is the same discretionary structure Congress uses for many forms of relief that are not treated as extraordinary disfavor. More importantly, Congress has repeatedly amended section 245 to expand adjustment, including section 245(i), section 245(k), the LIFE Act, and the dual-intent provisions for H and L nonimmigrants. The memo's reading that AOS is a grudging exception cannot be squared with a statute Congress has consistently broadened.
USCIS is applying long-standing law and prior court decisions to require certain aliens with temporary visas who decide they want to permanently reside in the U.S. to return to their home countries to apply for permanent visas through the @StateDept.
We're returning to the original intent of the law to ensure aliens navigate our nation’s immigration system properly.
Here’s what you should know: uscis.gov/newsroom/news-rele…
Mark Chepel retweeted
The latest radical example of an all out assault on legal immigration.
Adjusting status to legal permanent resident from inside the US is not a “loophole.” It’s the process for ppl who’ve followed the rules & have a legal mechanism to pursue residency.
Just horrible policy.
USCIS is applying long-standing law and prior court decisions to require certain aliens with temporary visas who decide they want to permanently reside in the U.S. to return to their home countries to apply for permanent visas through the @StateDept.
We're returning to the original intent of the law to ensure aliens navigate our nation’s immigration system properly.
Here’s what you should know: uscis.gov/newsroom/news-rele…
Mark Chepel retweeted
Under the logic of this new USCIS policy, even someone like our First Lady @FLOTUS could have been told:
“Go back to your home country and apply for your green card through consular processing instead.”
Meaning the future President of the United States may have had to spend years separated from his wife while waiting abroad for approval.
That’s how absurd this gets when bureaucrats start treating Adjustment of Status as some extraordinary act of government “grace” instead of a normal part of a functioning legal immigration system.
@USCIS is supposed to be the plumber that maintains the pipes of our immigration system.
Instead, these people are taking a sledgehammer to the entire water line.
Mark Chepel retweeted
While adjustment of status is discretionary under INA 245 it has never been interpreted as an extraordinary form of relief and USCIS is inventing a new standard to deprive noncitizens from getting green cards in the US.