MarTechExec

Over 70% of enterprise security breaches start at the endpoint yet blind spots remain the #1 headache for IT leaders. Real time visibility isn’t a nice to have anymore; it’s foundational. Dive into our latest breakdown of endpoint visibility vs modern threats #CyberSecurity

Stop buying more tools to fix broken processes. Great #MarketingOperations isn’t about stack size;it’s about: • Data hygiene & reliable routing • Seamless handoffs between marketing & sales • Measurable pipeline impact Architecture > accumulation. #MarTech #RevOps

In B2B, sales reps don’t complain about having “two few leads.” They complain about bad lead quality and missing context. That’s why #MarketingOps isn’t just support, it’s the connective tissue of modern revenue teams. #RevOps #B2B

I feel like if my job were to advise or help professional/elite athletic teams secure their #Martech stacks, my passions would all align. Until then, good article on #cybersecurity and martech @ToolboxforIT! toolbox.com/marketing/market…

98% of global CXOs reported increased security challenges - when the world stayed home So we assembled a ton of resources to share a range of perspectives-from analyst to #hacker to #CISO world-at-home.tanium.com/ #CyberSecurity @TheHackersNews

We're hiring! The team at Tanium is growing and in search of "A" players to build the team. Apply below and be sure to follow for more roles opening soon! #remotework #MarketingAutomation #Martech #marketing tanium.com/careers/marketing…

Wow. This is exciting! Welcome Mark Fields! #CyberSecurity @Tanium #5G outline.com/2paByG

Looking for a best-in-class #B2B #marketingops pro for an immediate consulting gig (or perm for the right person). Who’s the best #MOPs person you know?

How Consumers Really Feel About Ad #Personalization [#Infographic] buff.ly/2EI82ce

Successful marketing operations leadership includes: - Communicating compelling reasons for change - Diversified knowledge - Ownership and accountability #MarketingOperations as the agent of change - @Marketingland buff.ly/2Qvskdi

The first five months of 2018 generated an Earned Media Value of $660M. In the latter half of 2018, The Earned Media Value of the top 20 brands on Instagram quadrupled up to $2.7 billion! #influencermarketing #instagram

“Nearly 35% of executives did not understand the #martech solutions they were developing or purchasing, finding the tasks of achieving #dataquality/accuracy, #marketingROI, removing data silos and managing #datagovernance very challenging” buff.ly/2Xgeez6 @Acxiom

“36% of executives cited #dataquality and accuracy as their biggest obstacle to being able to obtain a #360-degree #viewofthecustomer, curate actionable insights, assign accurate #marketingattribution and measurement, and prove #ROI” buff.ly/2Xgeez6 @Acxiom

What a great way to nurture of culture of innovation! An Advertising Agency Has a Great Way to Diversify Its Income: Launch Products Pitched by Its Employees buff.ly/2YQuCa6 @StephenJBronner @TheVariableLab #Innovations #marketingagency

“artificial intelligence plays a crucial role in the content marketing field, helping to make the processes more effective at a time of massive content overload.” - @jeffbullas buff.ly/2Bo7IOv #ai #contentmarketing

Thanks for this @imoyse!

@KeithKeller Thank you for including me on your list! This is awesome. 😀👍

"Stop thinking of lead generation as a series of activities that you turn on and off like a faucet. Start viewing it as the pre-process feeder for your sales process. Document it. Refine it. Adjust or cut those areas that aren’t producing..."

#blockchain #marketing tech landscape grows 13x in 18 months @jer979 buff.ly/2X26h0Z