ex-waiter unlocked internet money.
Joined October 2022
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👋 Hi, I'm MJ.
Reintroducing myself, since many of my followers knew me from a different field.
For the past 5 years, I've helped web3 brands sell out their launches, built my personal brand, and gone all in on contentmaxxing.
A few things about me (I'm 24):
• At 19: Worked summers as a waiter to pay for my winter commute to university.
• At 21: Graduated with a Computer Science degree. I haven't touched it since.
I also entered web3 and made my first online income. I fell in love with the game right away.
• At 22: I started creating content seriously, mostly about Collab Management, which landed me gigs with some of the biggest crypto companies.
• At 23: Switched to sales and BD. Helped the team generate six figures from the leads I brought in.
• At 24: Skillmaxxing on copywriting: sales letter breakdowns, emails, and funnels.
Nice to meet you!
Everyone tells you to solve a problem
Nobody tells you that not every problem is worth solving
For you, a problem might look like a disaster
For others, it's something they ignore, live with, and never put on their priority list
Take a cracked phone screen
Some people fix it the same day
Others use it cracked for months
Same problem, but only one of them is a buyer
So next time you do your research, find the people who actually want it fixed.
at 19, i was a computer science student who couldn't afford transportation
so i worked as a waiter in the summer
cleaning restaurant tables at 6-7 AM
now i set my own schedule and work from wherever i want
sometimes it's good to reflect on where it all started from
I've never seen anything do magic like WORDS..
- find something pretty common about what you're selling
- check if your competitors talk about it
- if they don't, highlight it as unique (even though they have it too)
- position yourself as "The Only" or "The First" to have it
- now you got an angle you own in your market
This is how positioning works.
Joseph Sugarman shared a really interesting example of this in "The Adweek Copywriting Handbook":
A company was having trouble selling their fire alarms
They brought in a copywriter, and the first thing he asked was: how are these alarms made?
Turned out they were gold plated
So he decided to sell that angle
The manufacturer said all alarms are gold plated, not only theirs
The copywriter said: nobody is talking about it..
You'd be amazed how many people would buy just because of how it was framed.
Do this consistently for a month and you’ll notice a significant improvement in your copywriting skills.
Thank me later.
Be me with OpenAi:
> get offered a free trial to Plus plan
> take it so I generate 1-2 images
> forget about it since then
> get billed at the end of the trial
> ask for refund within the first 7 days window
> still get my request rejected
Give me ways to make my $20 back.. I already use Claude.
Master one skill and it can keep paying you for years.
The guy whose summit I just invested $1,000 in worked behind the scenes for 6 years.
2 months ago, he opened an Instagram account and started posting real, natural experience posts:
Clients. Wins. Stories. Lifestyle. Authority.
Last week, he opened a summit with 15 spots at $1K each.
All 15 filled in 3 days.
That’s $15,000 before the summit even begins.
He mastered a skill.
He packaged it as an offer.
He found his way to the people who wanted it.
6 years of reps. 2 months of showing it. 3 days to sell out.
A skill that only 1% of people have and that can make you millions:
The ability to turn any idea into an irresistible offer.
Any idea. Yours or someone else's.
Most people with valuable knowledge never get paid for it. Not because it isn't good, but because nobody packaged it into something people can buy.
The ones who can do that don't need a bigger audience or a better product.
They take what's in someone's head and turn it into an offer people are happy to pay for.
Today I locked in a $1,000 investment in myself.
Too much for some. Pennies for others.
For me, it's a first.
Never bought a course.
Never paid for a mentorship.
Never paid for consulting.
But this time, every box was ticked.
And I'm genuinely impressed by the guy I'm handing my hard-earned money to.
How he packaged the offer.
How easy he made it look.
How natural and unplanned it all felt.
If he got me to pay, his method works.
I've come across dozens of gurus. I almost bought from a few. None of them got me this far.
So I'm breaking down exactly what made me buy:
- his background
- his character
- his content
- his funnel
- his offer
I'm studying his moves before the summit even starts.
Breakdown #1 drops this week.
8AM espresso primed for an epic workout.
One of the most rewarding habits I’ve built.
It took me 5 years to afford this 55-cent coffee.
Not the money, but the right to have it whenever and wherever I want.
I usually grab an espresso shot before the gym.
While everyone drives to their jobs, passing me by, I park on the side, look at the mountains, and sip it slowly.
Then I hit the gym on my own time, because my schedule is mine to set.
I don't know what freedom looks like to you. For me, it's that simple.
And I'll outwork my younger self to keep it.
Grateful.
Nobody talks about how brutal a man's life really is. You wake up thinking about of ways to provide. You run the numbers in your head on the drive, at the dinner table, before you sleep. You want your parents to finally rest. You want your wife to never have to work to pay your own bills. You want your kids to open gifts they actually love. You told everyone "it's going to work," and now you have to make it work. You handle the boss, the traffic, the early mornings and the late nights. Even on your worst days, you can't afford to stop. You barely have time for yourself, and you still show up. That's what makes you a man. Be proud.
Next time you write copy, I am begging you to include at least 5 of those sections!
10 sections in your copy to sell anything to anyone:
1. Credibility
Why should anyone listen to you? Show what makes you qualified to talk about this.
2. “Better than”
Sell your reader out of the alternatives. Why is your solution better than everything else they could choose?
3. Imagination
Let your reader picture how their life looks if they buy. Make it specific: their days, their money, their confidence, their relationships.
4. Hero’s journey
Show where you came from and what you overcame: a poor family, divorced parents, whatever your real story is. Then show where you are now.
5. “I’m just like you”
Make the reader see themselves in you. If you made it from the same starting point, why can’t they?
6. Low point
Describe the lowest moments of your journey, the real downhills. Make the reader feel it.
7. Key insight
Introduce your product or service and explain why it works, backed by data and numbers.
8. Proof & testimonials
One proof isn’t enough, and neither are two. Show at least three, so the reader knows it wasn’t a coincidence.
9. Blood, sweat & tears
List what you invested: the money spent on learning, the years spent building your name, the hardships you pushed through.
10. “It’s not your fault”
Take the blame off the reader. If they failed before, point to the bad advice from gurus who took their money, a broken system, or a method that never worked.