Matomo Analytics (@matomo_org) header
Matomo Analytics (@matomo_org) profile picture

Matomo Analytics

@matomo_org

The Leading Open-Source Analytics Platform https://nitter.cf/t.co/JKi16ddZis [email protected]

 Planet Earth
matomo.org
Joined June 2009
  • Tweets3.3K
  • Following51
  • Followers9.5K
386Media
Photo by Matomo Analytics (@matomo_org)Photo by Matomo Analytics (@matomo_org)Photo by Matomo Analytics (@matomo_org)Photo by Matomo Analytics (@matomo_org)Photo by Matomo Analytics (@matomo_org)Photo by Matomo Analytics (@matomo_org)Photo by Matomo Analytics (@matomo_org)Photo by Matomo Analytics (@matomo_org)Photo by Matomo Analytics (@matomo_org)Photo by Matomo Analytics (@matomo_org)
Do you know what data your website shares with third parties? Tracking pixels and integrations can create data flows your team isn't fully aware of. Explore five steps to audit your tracking setup and regain control: ow.ly/jBTY51013OL
Person analyzing website analytics on a computer screen showing graphs and data visualizations about tracking technologies and privacy.

ALT Person analyzing website analytics on a computer screen showing graphs and data visualizations about tracking technologies and privacy.

107
Tomorrow: get more useful insights from Matomo, faster. Join our 45-minute live session and bring your questions for the Q&A: ow.ly/SbsI51013Kz
Smiling woman with blue hair promoting a Matomo webinar on getting started, scheduled for October 29 at 2:30 pm CET.

ALT Smiling woman with blue hair promoting a Matomo webinar on getting started, scheduled for October 29 at 2:30 pm CET.

94
Imagine seeing egg-freezing ads because you visited a fertility website. This is the kind of practice at the centre of a recent Australian privacy ruling. Relevant targeting to a marketer can feel deeply intrusive to the person receiving it. Read more: ow.ly/ksaP510001Q
Image from Matomo Analytics (@matomo_org)
144
Getting started with Matomo? Follow six practical steps to set up tracking, check your privacy settings, explore reports and measure your first conversion. No prior experience needed. ow.ly/F66851013Bp
Matomo dashboard setup guide showing six steps to create your first analytics report in one view.

ALT Matomo dashboard setup guide showing six steps to create your first analytics report in one view.

123
When was the last time you audited your tracking technologies? Australia's privacy regulator investigated tracking technologies across 50 healthcare websites: → 52% used third-party tracking pixels → 77% didn't mention them in their privacy policies ow.ly/QG0f50ZZZUn
Image from Matomo Analytics (@matomo_org)
131
All-in-one analytics platform or a connected stack? Our latest article looks at the trade-offs around integrations, governance, flexibility and cost, and what to consider when choosing the right setup for your organisation: ow.ly/pHtN50ZYku3
Team of professionals discussing data analytics strategies in a modern office setting with analytics stack options displayed.

ALT Team of professionals discussing data analytics strategies in a modern office setting with analytics stack options displayed.

147
📷 Matomo On-Premise users: URGENTLY update your server’s PHP to fix two critical security vulnerabilities. Updating Matomo alone won’t apply these fixes. Matomo Cloud customers: no action needed. Details: matomo.org/blog/2026/10/crit…
Critical PHP Security Vulnerabilities: Important Update for Matomo Users - Analytics Platform -...

Critical PHP Security Vulnerabilities: Important Update for Matomo Users - Analytics Platform -...

matomo.org
1
2
4
229
Tomorrow’s session shows how AI-assisted analytics can help you explore Matomo data in natural language, investigate traffic, campaigns and conversions more quickly, and get to the insights you need with less manual work: ow.ly/2GkR50ZYk2H
Portrait of a man in a Matomo polo promoting the Matomo AI Connector technical masterclass on October 22 at 2:30 pm CEST.

ALT Portrait of a man in a Matomo polo promoting the Matomo AI Connector technical masterclass on October 22 at 2:30 pm CEST.

109
49% of web analytics professionals believe hybrid architectures will shape the years ahead. Interoperability is becoming a strategic consideration when building an analytics ecosystem that can adapt over time. More insights: ow.ly/82Lc50ZYjzT
49% of web analytics experts expect hybrid stacks combining multiple systems to shape the future of analytics by 2026.

ALT 49% of web analytics experts expect hybrid stacks combining multiple systems to shape the future of analytics by 2026.

133
New to Matomo and wondering where to start? Learn how to find the data that matters, understand your website performance and use Matomo’s essential reports with confidence. Register here: ow.ly/9T3J50ZYjsm
Smiling woman with blue hair promoting a Matomo webinar on getting started, scheduled for Thursday 29 October at 2:30 pm CET.

ALT Smiling woman with blue hair promoting a Matomo webinar on getting started, scheduled for Thursday 29 October at 2:30 pm CET.

149
AI can influence a buying decision before someone ever reaches your website. Our latest blog looks at what web analytics can actually measure, where AI attribution reaches its limits, and how other signals can add useful context: ow.ly/xN6T50ZWlvA
Image from Matomo Analytics (@matomo_org)
1
148
What if getting answers from your analytics felt less like building reports and more like asking a question? In this session, you’ll learn how the Matomo AI Connector (MCP) can help you make decisions with greater confidence. Save your spot: ow.ly/zEo150ZWlmu
Matomo Technical Masterclass on AI Connector MCP scheduled for 22 October with live Q&A and recording.

ALT Matomo Technical Masterclass on AI Connector MCP scheduled for 22 October with live Q&A and recording.

130
54% of web analytics professionals say they have clear visibility into their AI traffic. By contrast, 41% can only see part of it. #AI #WebAnalytics #Traffic #Data Read our report for more insights: ow.ly/xrcf50ZWkJq
54% of web analytics experts report clear visibility into AI traffic, while 41% see only partial data, highlighting challenges in AI traffic clarity.

ALT 54% of web analytics experts report clear visibility into AI traffic, while 41% see only partial data, highlighting challenges in AI traffic clarity.

2
155
Our latest article includes a checklist for reviewing your analytics setup across data collection, access, reporting, exports, integrations and sovereignty requirements: ow.ly/Nm4M50ZTQA7 #DataGovernance #WebAnalytics #DataSovereignty
Image from Matomo Analytics (@matomo_org)
177
Choosing a web analytics platform means looking at much more than features. Our new Web Analytics Buyer’s Guide brings all relevant questions together, with guidance on what to evaluate, what to ask vendors and how to compare your shortlist: ow.ly/Rfmn50ZTQRC
Matomo's guide offers a step-by-step approach to choosing the right web analytics platform with core capabilities and risk management.

ALT Matomo's guide offers a step-by-step approach to choosing the right web analytics platform with core capabilities and risk management.

1
159
98%. That’s the share of web analytics experts who say data ownership and control are important to their strategy. And notably: Not a single respondent sees them as a secondary concern. Download our report here: ow.ly/fvL750ZTQqg #DataOwnership #Analytics #Privacy
98% of web analytics experts prioritize data ownership and control in their analytics strategies, based on a survey of 300 professionals.

ALT 98% of web analytics experts prioritize data ownership and control in their analytics strategies, based on a survey of 300 professionals.

157
92.3% of web analytics experts say they trust their data. Yet 84.3% have made a decision based on analytics they later questioned or found incomplete. So what makes data reliable enough to act on? Find it out here: ow.ly/paAB50ZRk5j
Two colleagues discuss data analytics on a laptop with charts showing conversions and campaign tracking details.

ALT Two colleagues discuss data analytics on a laptop with charts showing conversions and campaign tracking details.

1
208
Is your Matomo setup properly protected? Our practical security checklist walks you through the essentials, from two-factor authentication and user permissions to API tokens and On-Premise server security: ow.ly/RNhX50ZRker
Your Matomo Security Checklist - Analytics Platform - Matomo

Your Matomo Security Checklist - Analytics Platform - Matomo

Achieve and follow simple step-by-step guides to turn visits and compliant datas into results for your goals.

matomo.org
187
55% of web analytics experts choose their platform primarily based on data accuracy and reliability. Because better decisions ultimately start with reliable data. #WebAnalytics #DataDriven #Analytics #MarTech
55% of web analytics users prioritize data accuracy and reliability when selecting their platform, according to a survey of 300 experts.

ALT 55% of web analytics users prioritize data accuracy and reliability when selecting their platform, according to a survey of 300 experts.

180
Welcome Webdiman Digital Solutions, our newest Implementation Partner, based in Sighetu Marmației, Romania. Websites, applications and ecommerce, built with privacy-first analytics from day one.
Announcement of Webdiman as a new Matomo implementation partner in northern Romania with founder Adrian Diman's photo.

ALT Announcement of Webdiman as a new Matomo implementation partner in northern Romania with founder Adrian Diman's photo.

234
Load more