Max Sturtevant

Conversion rate benchmarks your email flows should be hitting 👇 1. Welcome flow: 10% These people just gave you their email and they’re sitting there with an unused discount. How to fix: better offer framing, send 4-6 emails daily, use more urgency. 2. Checkout abandon: 6-8% They had their card out, but folded. Low-hanging fruit to fix this up. How to fix: send your first email 30 minutes after the action, wait 1 day between emails, remind non-buyers of their welcome discount. 3. Cart abandon: 4-6% Lower intent than checkout but the same principles apply. How to fix: same as checkout. But don’t be afraid to add an extra offer in here. 4. Browse abandon: 3-4% Lowest intent of the abandonment flows so the bar is lower. At volume though, going from 2 → 3% conversions can be huge. How to fix: give custom emails to non-buyers reminding of their welcome offer, layer in a “mystery discount”, and send 4 emails daily. 5. Post-purchase: 3-%+ placed order rate This one everyone ignores. Most brands treat this as a thank you note and run it at 0.3%… It should be pushing a second order while they’re still excited about the first one. How to fix: send an immediate upsell, suggest more products when their order delivers, don’t be afraid to send more. Before you go compare these against your account… Know that each of these run on a 5 day open and 5 day click window, which is the default in Klaviyo. So go check your attribution, then pull all five and see which one is furthest off. Also important to note: every brand is contextual and has a different audience and different numbers to shoot for but this in general is what is standard.

To win as a subscription brand in 2027, you need to fix what happens in the first 7 days after someone subscribes. I subscribed to Grüns and documented their entire onboarding sequence to see what a $100M brand actually does differently. Here are the 3 moves that make them one of the most successful subscription brands on the market. 1. They send every single day - Grüns is in your inbox every day for the first week - They do NOT have a fear of unsubscribes. Instead they’re capturing attention while the lead is at its warmest - Compare that to most brands that send one email and then nothing until the rebill reminder - Day 1 through day 7 is the lowest risk real estate you have and they use all of it 2. They show long-term benefits - Every email reinforces what the product does over the next 30, 60 and 90 days - Expectations get set early so nobody bails in month 2 when results feel slow - Instead of promising instant results they build buy-in for the long game - This is what kills the “I don’t see results” cancellations before they happen 3. They remind you to take it every day - Habit stacking is the whole game and they run it from day one - Every email reminds you to take your Grüns - They tie it to a specific moments like morning coffee or before the gym - Once the product becomes a habit, retention takes care of itself The first week is the only time someone is actually excited about what they bought…. Every day you don’t use it, the less of that excitement is left.

Podcast with Jordan Narducci just dropped🚀 We covered: - How to get way more people subscribing on their first order - Why most brands lose their subscribers by order 3 - The retention levers the top subscription brands are pulling to increase LTV Link below to watch!

True, I have a few: > When I feel overwhelmed, I go on a run with zero music When I’m stressed, I call my dad and go on a walk > When I feel unmotivated, I walk and listen to Greg Lav / Alex Hormozi > When I’m burnt out, I grab my nuts and keep working > When I have a big decision, I call a mentor > When I’m bored, I jump on random 1:1s with the team to be productive > When I’ve had a long week, I go out with my friends and don’t talk about work at all

10/10 marketing emails to steal

Easy email marketing hack: Use a pre-loaded checkout page link that automatically takes the customer to checkout with a pre-determined item/offer. Super simple to do. Grab your variant ID from Shopify… Build the URL… Drop it into your email CTA… And now just ONE click sends them straight to a checkout. Works anywhere you already know what they want too... welcome flow, abandonment, win-back, replenishment, etc. Try it out.