Mina Fader (@minafader) profile picture

Mina Fader

@minafader

Managing Director, Baker Retailing Center of the Wharton School of the University of Pennsylvania

 Philadelphia, PA
bakerretail.wharton.upenn.edu
Joined September 2010
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Photo by Mina Fader (@minafader)Photo by Mina Fader (@minafader)Photo by Mina Fader (@minafader)Photo by Mina Fader (@minafader)Photo by Mina Fader (@minafader)Photo by Mina Fader (@minafader)Photo by Mina Fader (@minafader)Photo by Mina Fader (@minafader)Photo by Mina Fader (@minafader)Photo by Mina Fader (@minafader)
Excited to welcome two special guests from the high-fashion bridal label, Danielle Frankel, to our Executive Speaker Series @BakerRetailCtr @Penn @Wharton
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Getting back some great photos from our recent CEO Summit. The team @BakerRetailCtr is already looking forward to 2027!
Baker Retailing Center (@BakerRetailCtr) profile pictureBaker Retailing Center@BakerRetailCtrOct 22
Behind the scenes at our 2026 CEO Summit 📷
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Image from Baker Retailing Center (@BakerRetailCtr)
Image from Baker Retailing Center (@BakerRetailCtr)
Image from Baker Retailing Center (@BakerRetailCtr)
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Beyond thrilled to share that this year's Retail Excellence Award recipient is industry icon, @MarthaStewart 👏
Baker Retailing Center (@BakerRetailCtr) profile pictureBaker Retailing Center@BakerRetailCtrOct 8
102 books, 18 Emmy Awards, and a pioneer of modern lifestyle branding. We're proud to honor Martha Stewart with the 2026 Retail Excellence Award on October 13, the evening before our CEO Summit. Learn more: whartonbakerceosummit.com/re… #BakerCEOSummit #MarthaStewart #RetailIcon
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Building authentic brand connection with the next generation takes more than great marketing. Jennifer Foyle, President & Executive Creative Director of AE & Aerie, shares her insights with Fortune’s Phil Wahba on October 14. More info: whartonbakerceosummit.com #BakerCEOSummit
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Replying to @Bloomingdale
@Bloomingdale's CEO Olivier Bron will be joined by @BCG's Christine Barton to discuss flagship experiences, curation, and the modern department store. Learn more about our upcoming CEO Summit: October 14, NYC whartonbakerceosummit.com #BakerCEOSummit
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Insightful @HarvardBiz feature from @Wharton's Z. John Zhang and Thomas S. Robertson (past academic director of the Baker Retailing Center) 👇 "The Store Isn't Dead--but the Merchant Model Is"
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Their solution? Operate as a platform. Brands take on inventory, merchandising, and pricing through store-in-store and agency models.
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Retailers then focus on curating the customer experience, governing the ecosystem, and building traffic. Read the full article: hbr.org/2026/08/the-store-is…
The Store Isn’t Dead—but the Merchant Model Is

The Store Isn’t Dead—but the Merchant Model Is

The decline of many retailers reflects not the death of the physical store but the failure of the traditional merchant model, which requires retailers to forecast demand, own inventory, and absorb...

hbr.org
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On campus event with @LOrealParisUSA was a full house! Next up, our Executive Speaker Series session w/@Macys on October 7th.
Image from Baker Retailing Center (@BakerRetailCtr)
Image from Baker Retailing Center (@BakerRetailCtr)
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Congrats to this year's winners and thanks to everyone who made Ideathon 2026 an overwhelming success.
Baker Retailing Center (@BakerRetailCtr) profile pictureBaker Retailing Center@BakerRetailCtrSep 22
Ideathon 2026 is in the books! Another great event, thanks to our students and our sponsors @Cadillac_F1 and @thepwhlofficial 💡 thedp.com/article/2026/09/wh…

24-hour Wharton competition challenges Penn students to develop business strategies

“We were all dreamers, and in the end, it came out perfect,” Zhang said.

thedp.com
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Our 2026 CEO Summit is right around the corner, with retail's sharpest minds convening in New York on October 14th. Request an invitation: whartonbakerceosummit.com/
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The application portal for the 2027 Fashion Scholarship Fund (FSF) Competition is now open. This year’s case study topic is: Unlocking Hidden Potential: Identifying High Value Consumer Groups. Submissions are due Monday, October 12, 2026, at 11:59 AM EST.
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Looking forward to meeting the @Penn Class of 2030!
The Daily Pennsylvanian (@dailypenn) profile pictureThe Daily Pennsylvanian@dailypennAug 18
New to Penn and have questions? Here are some answers: thedp.com/article/2026/08/pe…
30 must-knows for Penn’s Class of 2030

30 must-knows for Penn’s Class of 2030

Incoming first-year students will spend the fall learning to navigate the ins and outs of life at Penn. New to Penn and have questions? Don’t worry! Here are some answers.

thedp.com
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Big news from Ideathon sponsor @Cadillac_F1 🏎️
Cadillac Formula 1 Team (@Cadillac_F1) profile pictureCadillac Formula 1 Team
@Cadillac_F1Aug 17
Cadillac Formula 1® Team CEO, Dan Towriss officially introduces Marcin Budkowski as the newest member of the leadership team.
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Macroeconomic pressures on U.S. consumers may be bubbling up through back-to-school shopping behaviors. Story: @RetailDive
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Prepping for Ideathon 2026 and this article about immersive retail experiences from the July/August issue of @HarvardBiz was quite timely.
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Researchers from @Wharton found that after customers visited a beauty company’s store w/immersive experiences, over the next 12 months they spent more, purchased more items, and shopped at the company’s locations more than customers who did not visit the immersive store.
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hbr.org/2026/07/why-the-best…
Why the Best Immersive Experiences Succeed

Why the Best Immersive Experiences Succeed

Immersion is increasingly defining customer experiences in a variety of industries, yet too often creators of immersive environments rely on spectacle, advanced technology, or scale, which fails to...

hbr.org
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