co-founder + CMO @hello_cake • 👼 investor
Los Angeles, CA
Joined August 2011
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Thought of the day: Growth and profitability, at the same time is TOUGH.
Narrative every founder’s seemingly facing:
2020 VC-backed startup: ‘Grow grow grow!’
2021: ‘Keep the foot on the gas, negative EBITDA no problem.’
linkedin.com/posts/mitchell-…
2022: ‘Let’s keep 100% YoY growth, but let’s make move toward profitability.’
2023: ‘Profitabilty, profitability, profitability! But also…keep up that 100% YoY growth!’
Recommendation: Scenario plan with your VCs before selecting option.
Option C: Double down on growth with a clear acknowledgment of the loss.
The key being to pull them apart and not let them all merge together.
It’s TOUGH. #vc #startup #vcfunding
Option A: Here’s what a major swing to profitability looks look, including and the impact on growth (flat or slight, but not 100% YoY growth).
Option B: A balance of some EBITDA improvements (half the loss) and Growth (50% YoY growth).
Raising VC dollars is hard. Here’s a playbook on how we do it y’all can steal from. #vc #startup #startupbusiness #fundrasing
#5. Never leave the ball in their court. It’s easier for an investor to say no than yes. So don’t give them the opportunity. End every call with, ‘As a next step I’d love to [ insert any next step here ] like meet my co-founder. Never say, ‘let us know if you want to invest.’
#6. And the real secret?!? Tune in tomorrow Thursday, November 10th at 11am PST / 2pm EST. Here’s how to join: lnkd.in/ePpVtdiZ @BeautyMatter
Mitch Orkis 🍰 retweeted
"The employees have got to believe in what they're doing and they've got to believe in the company."
GoDaddy's @DrBobParsons talks about sparking enthusiasm between his employees and customers.
Posting this while wondering if I’m considered to be a very early club member of if too much red wine accidentally invited me to the party: wsj.com/articles/the-quiet-j…
@jasongay
I heard @myfirstmilpod talking about Playboy being a stock with potential. Without one clear vision, face and conviction to sell sex it’s mighty hard to do just that. (Looking at you Hef).
Trust me. I started a #sexcompany with no intention of being the face but sex is HARD.
1.) you can’t market traditionally on major social platforms but you CAN tell your own personal founder story (loophole…cough cough)
2.) sex can be awkward AF… until you share your own embarrassing stories, then no one will stop sharing theirs it seems.
3.) the borderline between work and sex is blurry at best. Often times you need an internal moral compass to help navigate the whole lot.
My guess: Playboy won’t bounce back until a new Hef steps in. And I pray she’s as epic. @nevmed @ShaanVP @theSamParr
Here’s what it looks like when you turn, ‘KY, Astroglide and Trojan are gross’ into 50 slides while also mentioning queer people are literally ignored on shelf AND slip in you need millions of dollars to do it. businessinsider.com/pitch-de… Thank you @BusinessInsider
That feeling you get when you’re in articles like ‘The 25 DtC Startups that will Soar in 2022’ 🤓😬😥 businessinsider.com/dtc-bran… thank you @tanyadua for including Hellocake.com
Mitch Orkis 🍰 retweeted
LH Partner @strandby spoke with @BusinessInsider about DTC brands that will "soar in 2022," including LH portfolio company Cake - a modern sexual wellness brand promoting shame-free and fun sexual health. @mitchellorkis businessinsider.com/dtc-bran…
Only a decade or two late to twitter 😏Here to help make more fun sex products with our lil startup HelloCake.com - all product ideas, feedback and requests welcome #startup #founder #sex #branding #makesexmorefun