AI & Tourism · Keynote Speaker · Podcast Host · Global Expert on AI @DataAppeal Founder. Author, teacher. @SingularityU & @Endeavor_Italy member.
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Joined June 2007
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0.3%. That's what Shopify now pays the developer of an AI shopping agent when a shopper buys a promoted product the agent surfaced.
Stores on Shop Campaigns can add more. Shopify's own example: 1.5%.
The catch: the extra only pays out if the sale closes in Shop or shop.com. Not on the merchant's site.
Hotels know this one. OTAs already sell visibility for commission points.
When an agent books a room, who is it working for?
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Il 58% dei viaggiatori paga di più per la cancellazione gratuita. Gli assistenti AI la usano per cancellare e riprenotare appena trovano meno.
Nuovo episodio, con @silviastrip sulle garanzie meteo e il Radar by tourismintel.ai
open.spotify.com/episode/5kS…
Reddit lost over a million Google search referrals a day in October. CEO: AI Mode "does not drive traffic."
If Reddit can't get the click, an independent hotel won't either.
Now: how OTAs and reviews describe you, and if an AI agent can book you.
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Mirko Lalli retweeted
Social media came for our attention. Chatbots come for our attachment.
Sherry Turkle, MIT, on her new book Artificial Intimacy. youtube.com/watch?v=XSkfwbHl…
18% degli intervistati in Germania, UK, Francia e USA ha scelto meta, hotel o volo con ChatGPT, Gemini o Siri. Un anno fa era il 10% (YouGov).
DMO: chiedete a ChatGPT in tedesco e inglese dove andare nella vostra zona. Se non comparite, il lavoro è lì.
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1,000 employees in the pilot. 30,000+ in the rollout.
Uber is giving OpenAI's ChatGPT Work agent to all staff. It plugs into Gmail, Drive, Calendar and Slack and hands back finished meeting briefs, decks and data analysis.
The context: 3,300 jobs cut in September to remove management layers. GPT-6.1 Sol at about a fifth of the price of OpenAI's top model.
The brief, the deck, the weekly numbers: now priced like a utility. Travel offices run on that work.
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Fino al 30% a prenotazione: è la commissione che un agente AI potrebbe chiedere agli hotel. Wyndham apre agli agenti, Meta vuole la sua fetta.
Nuovo episodio, con @silviastrip da Officina Turistica e il Radar di tourismintel.ai.
open.spotify.com/episode/56e…
53% of hotels use AI to set rates. Only 10% fully trust it.
Now Wyndham is opening its inventory to AI booking agents from Meta and OpenAI. Agents won't doubt those rates.
Independent hotels: which system feeds yours to agents, and on whose terms?
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5,9%: le imprese canadesi di alloggio e ristorazione che usavano l'AI nel 2024. Tra le PMI OCSE, il 26%.
L'OCSE avverte: l'AI agentica può scavalcare le piattaforme di destinazione. Destination Canada ha unito 25 miliardi di righe di dati da 205 fonti.
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ChatGPT referrals fell 60% in a single day. The visitors didn't go anywhere.
GPT-6 rolled out Oct 8-10. Links now open in a new tab with no referrer and no utm_source, so analytics files those visits under direct.
Across ~500 pages where ChatGPT drove 5%+ of visits: -31k ChatGPT referrals a day, +26k direct. Mobile first-time share went from 36% to 44%.
Hotels: annotate Oct 8-10 in GA4 and read ChatGPT and direct together.
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Su 100 fonti che l'AI cita quando racconta l'Italia, 2 sono siti di hotel e 8 di enti del territorio. Le OTA 15.
Nuovo episodio del podcast, con @silviastrip da Officina Turistica e il Radar di tourismintel.ai.
open.spotify.com/episode/4va…
Since Sept 28, Booking.com stopped passing guest phone numbers to PMS and channel managers.
Independent hotels noticed only when pre-arrival WhatsApp went quiet.
If Booking vanished tomorrow, how many of last month's guests could you reach?
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12 days. That's how long Meta's Muse agent lasted on Amazon before Amazon cut it off.
Now 43 companies, OpenAI, Visa, Mastercard, PayPal and Walmart among them, back a Personal Agent Protocol: one file telling agents how to sign in and what they can touch.
Travel on the list: United and Hertz. No hotel group, no OTA.
Banks and retailers are writing the rules for agents inside customer accounts. Hotels will inherit them.
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In 29 casi su 100 l'AI giudica una destinazione perfetta per un viaggiatore e poi non la consiglia mai. Per le mete più famose, Italia compresa: 60%.
Nuovo episodio del podcast: @silviastrip da Officina Turistica e il Radar di tourismintel.ai.
open.spotify.com/episode/6Oz…
Madrid's F1 debut drew 350,000 fans. Hotels sat around 70% occupancy.
What capped revenue: wholesale allotments, late cut-offs, rigid rate floors.
Same week Flyr handed its hotel unit to Duetto. Fewer RMS vendors, more lock-in.
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44% dei viaggiatori USA prenoterebbe direttamente dentro l'AI. Il 40% farebbe prenotare volo e hotel a un assistente.
Il sito della destinazione può sparire dal percorso. Per Horwath HTL i DMO devono spostare budget dalle campagne al dato strutturato.
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