Shopify merchants sold $14.6B over BFCM weekend last year.
Most stores prep the discount and skip the product page, which is where the weekend is actually won.
Our 4-week prep plan, with a code freeze on Nov 20:
moast.io/blog/bfcm-product-p…
#Shopify
Three stories on the product page: unboxing, setup, brossage. That's it, and that's the whole point.
Y-Brush isn't asking shoppers to imagine what the experience is like. They're showing them, step by step, right where the decision gets made.
Some products just need to be seen in action.
Notabag uses shoppable video to show exactly how their bags work in real life, then lets shoppers jump straight to the featured product.
Simple, useful, and a great fit for the product.
Some products need more than photos.
Torque Fitness uses shoppable video to show the TANK M1 in action, making it easier to understand how it works before buying.
For products that need a little education, video does the selling.
There's a big difference between *using* a platform and *seeing results* from it.
@cakeworthystore mentioned both.
They've already seen an impact, feel they're getting great value for the price, and would recommend Moast to other brands.
#shopify #ecommerce #UGC
Some reviews validate exactly what we're trying to build.
A platform that's easy to set up, feels native inside Shopify, looks polished on the storefront, and doesn't compromise site performance.
That's what Kids Ride Shotgun highlighted in their review 🙏
Shoppable video shouldn't come at the expense of page speed.
Serpentine Yoga called out something we care deeply about: polished video carousels that keep their storefront fast.
Performance and experience should go hand in hand.
Great UGC deserves great placement.
Across the stores we've analyzed, the highest-converting spot for shoppable video is just above the reviews section.
It's where shoppers are looking for reassurance—and where customer videos have the biggest impact.
Displaying captions beneath shoppable videos is an underrated UX win.
Good Fortune Puzzle Co. gives shoppers a preview before they press play, making it easier to find the content they're actually looking for.
Small detail. Better experience.
200+ videos migrated from Tolstoy to Moast.
Live in minutes. No headaches.
Thanks to Bangn Body for the 5-star review and for trusting us with the switch. 🙌
#shopify #ecommerce #ugc
Zenkohub uses shoppable video to answer questions before shoppers have to ask them.
Seeing the product in action creates confidence that photos and copy alone can't always deliver.
A simple addition that makes the PDP feel far more informative and engaging.
Where should you place shoppable video on your PDP?
Our data says: just above the reviews section.
That's where shoppers are looking for validation—and where customer videos tend to have the biggest impact.
Great content matters. Placement does too.
One thing we like about this Maraux setup is where the content lives.
Instead of hiding customer videos deep in the shopping journey, they place a shoppable video carousel directly on the homepage.
For a fashion brand, that makes a lot of sense.
“Everything I was looking for.”
Hard to ask for a better review than that.
Quick setup, friendly support, and a product that does exactly what it promises.
Thanks to the NattNatt team for the kind words.
Moast retweeted
Our new Email Embed feature is wild.
Adding videos to emails has always been a mess. By the time you've compressed the video enough for email, it ends up looking blurry and pixelated.
Our Email Embed feature turns your video into a email-ready GIF that doesn't look like shit.
Plus you can push the video right to your Klaviyo account.
Cyclowax uses a featured video layout where the centre video is larger, creating a really strong focal point on the page.
For a category like cycling maintenance, video makes a huge difference too. Customers want to see the process, application, and real-world use before buying.
A lot of customer content tools make every storefront feel the same.
RUIE wanted something that felt more authentic to their brand and that’s exactly what stood out in their review.
Social proof works best when it feels natural, not generic.
One thing we hear all the time from merchants trying video apps:
“They’re either too complicated, too clunky, or impossible to style properly.”
That’s why this review from RARA Boutique stood out.
Thank you Rara Boutique 🙏
One thing we’ve learned building Moast:
The best setup is rarely the most complicated one.
STAIT for Men us Moast to build a video experience that fit their store properly and that collaborative process is a huge part of what we care about.
