Mona Lina

Having lots of fun at Utest meetup #umeetBoston

A5: A/B test to find out the best design, form length, the wording of your CTA, etc. #mgmt6650

A5: A/B test to find out the best design, form length, the wording of your CTA, etc.

A5: Keep it simple, visually appealing, have a clear and distinguished CTA,make sure the design is consistent across the user path #mgmt6650

A4: How long does it take for your page to load? Can the user share the content of the page? How can the user engage? #mgmt6650

A4: What goal are you trying to achieve? What is you CTA? Is your landing page mobile compatible? #mgmt6650

A3: Have clear CTAs, conversion-focused landing page, make sure the user is getting a consistent experience throughout the journey #mgmt6650

A3: Establish a lead scoring process to focus on quality leads, have a lead nurturing process for better conversion #mgmt6650

A3: Create engaging content, allow your customers to sample your content, give away your best stuff #mgmt6650

A3: Develop a relationship with the customer, don’t just sell, fill in the need, help customers solve their problems #mgmt6650

A2: For email campaigns, we look at how many people opened and clinked, we do a lot of A/B testing for subjects, CTAs, design #mgmt6650

A2: For social media, we are mainly focused on engagement, how people are interacting with our content #mgmt6650

A1: Design programs to be measurable, establish what metrics you are going to use upfront, make sure they align with goals #mgmt6650

A1: Your CEO and CFO care about revenue and profits, use metrics that appeal to top management #mgmt6650

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A6: Make sure your site is well-linked internally and externally, check for errors with Google/Bing Webmaster Tools #mgmt6650

A6: Put your customer experiences first, not the ever-changing search engine algorithms. #mgmt6650

A5: Write a compelling ad text, pre-qualify the user before they go to your landing page, set clear CTAs #mgmt6650