Steve McClellan (@mp_mcclellan) profile picture

Steve McClellan

@mp_mcclellan
Joined April 2009
  • Tweets5.6K
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  • Followers405
Havas New York Awarded Mike's Amazing Assignment:   Mike’s Amazing, a Chefler Foods condiment brand,... mediapost.com/publications/a…
Accounts on the Move: Havas New York Awarded Mike's Amazing Assignment

Accounts on the Move: Havas New York Awarded Mike's Amazing Assignment

  Mike’s Amazing, a Chefler Foods condiment brand, has appointed Havas New York as its first creative agency of record.   The agency will roll out a fully integrated creative campaign—dubbed, “When...

mediapost.com
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PureRed Appoints Sripad To New Post Of Chief Product Officer: Sripad is tasked with overseeing the agency's... mediapost.com/publications/a…
MAD: PureRed Appoints Sripad To New Post Of Chief Product Officer

MAD: PureRed Appoints Sripad To New Post Of Chief Product Officer

Sripad is tasked with overseeing the agency's proprietary technology while leading product innovation across the agency's retail client base.

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Stagwell's YML Forms Accessibility And Inclusive Design Practice mediapost.com/publications/a…
MAD: Stagwell's YML Forms Accessibility And Inclusive Design Practice

MAD: Stagwell's YML Forms Accessibility And Inclusive Design Practice

Several executives have been tapped to co-lead the practice including Pablo Arce, who previously launched the accessibility department at Google Cloud AI and led the Google Search accessibility team.

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Project WW Elevates Statman To President, Integrated Agency Group mediapost.com/publications/a…
MAD: Project WW Elevates Statman To President, Integrated Agency Group

MAD: Project WW Elevates Statman To President, Integrated Agency Group

The group also promoted Chris Meyer to Global CEO at experiential agency George P. Johnson.

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With Focus On Attention Metrics @TRACreativity Forms Brand Performance Group mediapost.com/publications/a…
MAD: With Focus On Attention Metrics, TRG Forms Brand Performance Group

MAD: With Focus On Attention Metrics, TRG Forms Brand Performance Group

The reorganized team of platform, social and programmatic specialists is thought to be better aligned with shifting spending patterns by brands.

mediapost.com
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Jason Momoa Succeeds Kevin Hart As 'Chief Island Officer' At Yas Island Resort: Momentum Dubai is out with new... mediapost.com/publications/a…
Out to Launch: Jason Momoa Succeeds Kevin Hart As 'Chief Island Officer' At Yas Island Resort

Out to Launch: Jason Momoa Succeeds Kevin Hart As 'Chief Island Officer' At Yas Island Resort

Momentum Dubai is out with new work for Yas Island Resort that features Game of Thrones’ and Aquaman actor Jason Momoa as the resort’s new “Chief Island Officer,” succeeding Kevin Hart who announced...

mediapost.com
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.@InterpublicIPG Shops MullenLowe, Carmichael Lynch Media Win Hi-Chew Account mediapost.com/publications/a…
MAD: IPG Shops MullenLowe, Carmichael Lynch Media Win Hi-Chew Account

MAD: IPG Shops MullenLowe, Carmichael Lynch Media Win Hi-Chew Account

MullenLowe will serve as the brand's social creative agency and Carmichael Lynch will handle paid media chores for the brand. It's the second recent pitch the two agencies have teamed on and won.

mediapost.com
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.@PublicisGroupe, @InterpublicIPG Big Winners In Pfizer Global Review mediapost.com/publications/a…
MAD: Publicis Groupe, IPG Big Winners In Pfizer Global Review

MAD: Publicis Groupe, IPG Big Winners In Pfizer Global Review

The Publicis Groupe assignment includes media, data and production. IPG will serve as the pharma company's global creative partner. For IPG, it's the second big win in the pharma category in recent...

mediapost.com
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Stagwell's SKDK Acquires Jasper Advisors: Under the deal, Jasper (formed last September) and its team will remain an independent... mediapost.com/publications/a…
MAD: Stagwell's SKDK Acquires Jasper Advisors

MAD: Stagwell's SKDK Acquires Jasper Advisors

Under the deal, Jasper (formed last September) and its team will remain an independent subsidiary led by Julie Andreeff Jensen and David Sutphen.

mediapost.com
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Kona Brewing Co. Is Now Kona Big Wave mediapost.com/publications/a…
MAD: Kona Brewing Co. Is Now Kona Big Wave

MAD: Kona Brewing Co. Is Now Kona Big Wave

The lager beer brand has undergone a brand relaunch designed to reach a larger audience. A new campaign pivots away from "The Bruddah's."

mediapost.com
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Barbarian Taps Vince Lim As Chief Creative Officer mediapost.com/publications/a…
MAD: Barbarian Taps Vince Lim As Chief Creative Officer

MAD: Barbarian Taps Vince Lim As Chief Creative Officer

Lim helped created the widely regarded "Fearless Girl" campaign and was the creative director behind the "Death of Mr. Peanut."

mediapost.com
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Bristol Myers Squibb Appoints IPG's Mediabrands As Its New U.S. Media AOR @InterpublicIPG mediapost.com/publications/a…
MAD: Bristol Myers Squibb Appoints IPG's Mediabrands As Its New U.S. Media AOR

MAD: Bristol Myers Squibb Appoints IPG's Mediabrands As Its New U.S. Media AOR

This year's media budget for the company's brands totals $430 million, according to an RFI that the company issued in January.

mediapost.com
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I'll Have Some Louisville, With A Splash Of Style, Please: Barrel-aged bourbon mixed with a splash of style and... mediapost.com/publications/a…
Out to Launch: I'll Have Some Louisville, With A Splash Of Style, Please

Out to Launch: I'll Have Some Louisville, With A Splash Of Style, Please

Barrel-aged bourbon mixed with a splash of style and sophistication is the recipe for a new nationwide tourism campaign crafted ad agency Doe-Anderson for Louisville Tourism.  The Bourbon City...

mediapost.com
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Dentsu Growth Stalls In Q1 As Its Downgrades Performance Outlook For The Full Year mediapost.com/publications/a…
MAD: Dentsu Growth Stalls In Q1 As It Downgrades Performance Outlook For The Full Year

MAD: Dentsu Growth Stalls In Q1 As It Downgrades Performance Outlook For The Full Year

The organic revenue drop in the America's was nearly 5% versus a year ago when growth topped 13%. In the US market the company said slower spending from technology clients impacted media revenues,...

mediapost.com
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CEO Transition At PHD USA @Omnicom As Solomon Succeeds Sullivan mediapost.com/publications/a…
MAD: CEO Transition At Omnicom's PHD USA As Solomon Succeeds Sullivan

MAD: CEO Transition At Omnicom's PHD USA As Solomon Succeeds Sullivan

Solomon joined PHD in 2020 following 16 years with sibling agency OMD. He is credited for helping brands like Bacardi and Clorox to make the shift from traditional advertiser to data-driven, digital...

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CEO Transition At PHD USA @Omnicom As Solomon Succeeds Sullivan mediapost.com/publications/a…
MAD: CEO Transition At Omnicom's PHD USA As Solomon Succeeds Sullivan

MAD: CEO Transition At Omnicom's PHD USA As Solomon Succeeds Sullivan

Solomon joined PHD in 2020 following 16 years with sibling agency OMD. He is credited for helping brands like Bacardi and Clorox to make the shift from traditional advertiser to data-driven, digital...

mediapost.com
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S4 Capital Reports 6.8% Growth In Q1, Expects Growth To Increase In Second Half mediapost.com/publications/a…
MAD: S4 Capital Reports 6.8% Growth In Q1, Expects Growth To Increase In Second Half

MAD: S4 Capital Reports 6.8% Growth In Q1, Expects Growth To Increase In Second Half

By region, the Americas was the strongest performer, posting growth of nearly 11% in Q1. Europe, Middle East & Africa and Asia Pacific were both in negative territory.

mediapost.com
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Gut LA, DoorDash Team To Help Kids Buy Mother's Day Flowers: The companies have created a currency that kids have... mediapost.com/publications/a…
MAD: Gut LA, DoorDash Team To Help Kids Buy Mother's Day Flowers

MAD: Gut LA, DoorDash Team To Help Kids Buy Mother's Day Flowers

The companies have created a currency that kids have a chance to win to buy flowers for mom via the DoorDash app.

mediapost.com
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Orion Founder Brian McMahon Retiring From @InterpublicIPG mediapost.com/publications/a…
MAD: Orion Founder Brian McMahon Retiring From IPG

MAD: Orion Founder Brian McMahon Retiring From IPG

McMahon joined IPG in 1998 as Global CEO of media agency Orion. Over the years McMahon expanded the group to include investment and printing businesses and other specialist firms.

mediapost.com
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UniWorld, Monsoon Team Up To Create New Multicultural Agency Serving Canada mediapost.com/publications/a…
MAD: UniWorld, Monsoon Team Up To Create New Multicultural Agency Serving Canada

MAD: UniWorld, Monsoon Team Up To Create New Multicultural Agency Serving Canada

The two shops have formed a partnership to create a third agency called UWG Monsoon that will service Canada's growing multicultural marketplace.

mediapost.com
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