Natalie Reed

Your plumber has a truck. Curri asks whether driving it is the best use of the afternoon. Our cover story on @curri yespress.io/curri?utm_source… via Yespress

Your wellness program has a participation problem. WellRight starts there. Our cover story on @getwellright yespress.io/wellright?utm_so… via Yespress

Your health plan offers grocery money. Can you actually spend it? Soda Health built a company around that question. Our cover story on @sodahealth yespress.io/soda-health?utm_… via Yespress

Military spouses move. Why should their careers have to start over? Inside Instant Teams. Our cover story on @Instant_Teams yespress.io/instant-teams?ut… via Yespress

Matt Lochel joined JDPR as an account executive in 2013. In February 2026, he bought the agency. Here is the career between those two moments. yespress.io/matt-lochel?utm_… via Yespress

Lendell Porterfield’s Washington education began long before he put his name on a firm. yespress.io/lendell-porterfi… via Yespress

Walter Osterman teaches student-athletes to be themselves online. A useful lesson for the rest of us, too. Our cover story on @social_mavens yespress.io/walter-osterman?… via Yespress

IFP Media knows who is reading. That explains a lot about its next chapter. Our cover story on @ifpmedia yespress.io/ifp-media?utm_so… via Yespress

Sally Low spent years representing small businesses. In 2009, she started one. yespress.io/sally-low?utm_so… via Yespress

Alberte Santos runs a communications agency. In his second novel, an advertising image starts running someone’s imagination. Meet Evercom’s co-founder and Galician novelist. yespress.io/alberte-santos?u… via Yespress

What a fictional massacre reveals about travel PR: inside The Decker/Royal Agency. Our cover story on @DeckerRoyal yespress.io/the-decker-royal… via Yespress

One idea. Several media. Why Results Advertising’s work is worth studying. Our cover story on @resultsadv yespress.io/results-advertis… via Yespress

What a teal boat in Venice reveals about Alphaomega’s approach to events. Our cover story on @groupalphaomega yespress.io/alphaomega-group… via Yespress

C3’s Bosch team builds the DIY projects before writing the instructions. There’s a marketing lesson in the sawdust. Our cover story on @C3content yespress.io/c3-creative-code… via Yespress

Iván Chomer’s first property deal began with money intended for his first home. The family business soon acquired a much wider address. yespress.io/ivan-chomer?utm_… via Yespress

IpVenture’s product is permission. The patent business behind hearing devices, delivery robots and smart eyewear. yespress.io/ipventure?utm_so… via Yespress

Changsu Lee wants your company to remember what it knows. yespress.io/changsu-lee?utm_… via Yespress

A company sale. A new baby. Nathaniel Robinson’s next business began with a different question: could his family find what mattered? Our cover story on @natrobinson yespress.io/nathaniel-robins… via Yespress

The bank behind the app: how Netbank sells the banking work fintechs need. yespress.io/netbank?utm_sour… via Yespress

Scott Tobias started selling Westword ads in 1993. The relationships lasted longer than the original business model. Our cover story on @tobiasscott yespress.io/scott-tobias?utm… via Yespress