
Nighthawk. Asst. Prof. @UofOklahoma @GaylordCollege; views mine. If not currently traveling, wishing I were.
Oklahoma City, OK
Joined February 2013
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Nate Fisher retweeted
America’s yachtiest high school, Ulysses S. Grant High in Van Nuys, California, first opened its doors on this day in 1959. Notable yacht rock alumni include Jeff Porcaro, Steve Lukather, David Paich, Steve Porcaro, Mike Porcaro, Tom Scott, Michael Landau and Mike Post.
My study on AI-generated ad modalities and how they ultimately factor in perceptions/intentions was just published in @JournalScholars. Consumer ambivalence toward AI-generated ad text may be primarily due to a general confidence in dealing with persuasion attempts (dispositional PK). Things get a little murkier when AI-generated visuals are involved, however.
tandfonline.com/doi/epdf/10.…
Nate Fisher retweeted
Thank you to everyone who joined Lunar Sooners last night to watch the lunar eclipse! We had an amazing time sharing the view with you all!
Here are some of our best images taken right from the watch party on campus!
We hope to see you at our next Wednesday night star party!✨
Nate Fisher retweeted
OKC, our Olympic moment is coming. 🏅🔥
@TeamOKC2028 is bringing our community together as Oklahoma City prepares to welcome the world.
This is just the beginning. If you want to be involved be sure to register as a volunteer! Applications are now open: la28.org/en/volunteer.html
Nate Fisher retweeted
Hi everyone! A new school year means the return of our stargazing events! Come stargaze through a variety of telescopes and learn about the amazing objects we can see in the night sky ✨🔭
All events are open to students and the general public. We hope to see you at one soon!
I'm glad to share this new research (along with my co-author Dr. Doyle Yoon) just published in Frontiers in Communication @FrontComm (open access). We found an interesting "V-shaped" pattern in which Gen Y was consistently lower on many social media brand engagement measures/motivations than Gens X and Z, in contrast to more linear assumptions of these types of activity.
frontiersin.org/journals/com…
(Of the three, Gen X was the more "intermediate" cohort, Z the highest). Trait PK and value co-creation perceptions seem to be associated with these outcomes across generations, with the combination of values alignment and value co-creation particularly potent for Gen Z in predicting engagement. We theorize reasons for a more passive relative orientation for Gen Y in the discussion.
Get info/submission link here! swecjmc.wp.txstate.edu/call-…
Do I know anyone with experience publishing in @FrontiersIn journals?
Nate Fisher retweeted
I immensely enjoyed watching the Oklahoma City Thunder win the NBA Championship last year.
But, I learned more by watching them lose this year.
For the last two years the Oklahoma City Thunder have been the best team in the NBA. That ended on Saturday night when they lost to San Antonio in Game 7 of the Western Conference Finals.
I’ve decided the reason we need sports is because they teach us about success and failure. Every week we intentionally pit teams against each other in a zero sum game. One side will win and one will lose.
We do this because we want to be a part of success. But we also want to learn how to fail from those we admire. We want to experience failure as a part of a community that is disappointed together.
Even the most successful teams have to go through periods of failure and disappointment.
The same is true of us as individuals.
I do a lot of public speaking and I have come to loathe the part where I am introduced. I get it, the point is to communicate credibility so that people will actually listen to me when I speak.
But when I hear my bio it isn't the full story. It is just the highlights. It is a way of telling my story that sounds like an unbroken string of success.
The people who know me best know the deeper truth. For every success I’ve experienced, I can tell several stories about the setbacks that preceded it.
Simple Modern has been more successful than I could have dreamed. But the startup I helped build in the years before founding Simple Modern was a failure that lost millions of dollars.
Those kinds of stories don’t show up in newspaper articles. They should because they are essential.
Success is like a cake and you cannot bake without the ingredients of failure, difficulty and hardship. Without these challenges, It is impossible to develop the skill and perseverance needed to achieve anything worthwhile.
The Thunder failed to reach their goal this year, but as I have listened to their reactions following game 7 I have heard individuals who are:
Owning the failure
Avoiding excuses
Taking personal responsibility
Choosing to trust their teammates
Looking for ways to grow and improve
In my estimation, someone is a “winner” based on their mindset and not the scoreboard. Winners eventually win on the scoreboard because they have a mindset that makes it inevitable.
I’ve been fortunate to have a front-row seat, both literally and figuratively, to the Thunder’s ascension. I’ve learned that the foundation of their success was built when they weren't winning basketball games. Because the foundation is their mindset and culture. Over the last two years they’ve experienced more success than a fan like me could reasonably hope for.
But since their season ended, I realized something surprising. I appreciate the team in defeat even more than I have in victory.
They have shown me, and many other people in this community, how winners approach failure.
The Call-for-Papers for this year's @SWECJMC Southwest Symposium is now available. Submit your research papers, extended abstracts, teaching ideas, and video productions (NEW) by July 10th, and join us in Lafayette, LA on October 16th and 17th: swecjmc.wp.txstate.edu/call-…
Excited to present some of my recent podcast advertising research at the 2026 @AMA_Marketing Summer Academic Conference! This conference brings together researchers, educators, and academic leaders who are deeply invested in advancing our field. Looking forward to sharing ideas, engaging in thoughtful discussion, and learning through interactive workshops and panels alongside peers at every stage of the academic journey.
hubs.ly/Q03ZTDDC0 #AMASummer
If you’re looking for a new listen, I’ve been enjoying the Business History podcast w/ @radiosmith @jacobgoldstein - keep up the great work, gents! podcasts.apple.com/us/podcas…
We see our home planet as a whole, lit up in spectacular blues and browns. A green aurora even lights up the atmosphere. That's us, together, watching as our astronauts make their journey to the Moon.

ALT A full disk image of Earth, as seen from the Orion capsule. The planet is a pale blue, swirling with white clouds and glowing slightly lighter blue in place from reflected light. From about 8 to 9 o'clock, a large brown landmass is Africa, with the Iberian peninsula twinkling with lights just where the planet curves. At the 1 o'clock spot, aurora glow in a thin green glow, just barely separated from the planet's surface. Earth is set against the black of space. Credit: NASA/Reid Weisman
Nate Fisher retweeted
Habsburg Burgundy forever!!!
Thank you, @nba
Nate Fisher retweeted
Polls are open until 7 - don't assume passage of these critical measures. We need your help to KEEP OKC MOVING! By voting YES today (both sides of the ballot), you will support the regular upkeep our city needs, WITHOUT raising our tax rates.
Learn more and/or check your polling place at keepokcmoving.com (the green "Let's Vote" button).
Nate Fisher retweeted
Students! Apply to be an intern at the Paseo Arts Association this Fall! 🧡 ✨ Interns work with the PAA staff, gaining experience in PR, marketing, gallery management, grant writing, fundraising and non-profit management.
Application link here: buff.ly/U11L8ln





















