I have been decreasing my activity here on Twitter for various reasons. Responses might be delayed. If you want to stay in better touch subscribe to my newsletter here: nealschaffer.com/newsletter/ ... or connect on LinkedIn here: linkedin.com/in/nealschaffer Thanks - and God bless!
Neal Schaffer | ニール・シェーファー retweeted
I Moved My Entire Business Into AI Conversations — Here's What Happened
My newest LinkedIn newsletter will hopefully change the way you think about AI!
linkedin.com/pulse/i-moved-m…
Three of my LinkedIn newsletter issues, published across eight months, hit 30%, 31%, and 32% email open rates.
That consistency is why I’ve shifted more of my publishing to articles and newsletters.
nealschaffer.com/linkedin-ma…
Neal Schaffer | ニール・シェーファー retweeted
New to content creation?
Start here.
This step-by-step guide walks beginners through planning, writing, designing visuals, optimizing for SEO, and promoting content—plus how AI can speed it all up.
Get the roadmap 👇
nealschaffer.com/how-to-crea…
#ContentCreation
Hey @aragon_ai who is in charge of your affiliate program? Because I am owed $$$ but they aren't responding to my emails? What's the scoop?
My next newsletter "My Email Opened At 52%. The Resend Hit 15%" is coming tomorrow. Subscribe to get it and stay in the loop on everything I'm creating.
newsletter.nealschaffer.com via @kit
Neal Schaffer | ニール・シェーファー retweeted
Brands aren’t in control anymore — and that’s the whole point.
Welcome to the partnership economy: where creators speak their truth, not your script.
#InfluencerMarketing #CreatorEconomy #PartnershipMarketing
LOVE THIS APPROACH!
Every model, one key, no subscriptions, transparent API at-cost pricing!
Worth a check today!
In August 2026 my YouTube channel had 7,452 subscribers and earned me nothing from YouTube.
In February 2027 my gap to ad revenue goes from 3,364 watch hours to 7,364.
Here’s what that means for creator deals.
nealschaffer.com/creator-eco…
Tomorrow I'm in Georgetown, DE leading "Claude in Practice," a hands-on AI workshop for social media pros at the Delaware Tech Social Media Conference.
No theory, no fluff. Just real workflows.
Local? Registration link in the reply. #AI #SocialMedia
Neal Schaffer | ニール・シェーファー retweeted
There are 5 specific tactics that separate a scroll-past Short from one that actually gets rewatched, and hashtag strategy is only tactic number 4.
I break down all 5 in my latest post.
f.mtr.cool/u0almp4x1t
Neal Schaffer | ニール・シェーファー retweeted
Hiring: Thinker-writer
$80k starting comp - fully remote.
You're a fit if you have:
- Read 100+ books.
- Gone viral on X by writing authoritative pieces on specific topics.
- Chatted with at least one founder doing $10M+ in sales.
- Written thousands of posts, articles, essays.
- Also required being a native speaker
Identity Labs helps CEOs of $10B+ companies share their greatest ideas, insights, and experience. We've worked with Deel, Gamma, Airwallex, Pocket FM, Lovable.
The job is to help founders articulate their story & vision. You'll interview them, become their thought partner, and handle the relationship.
These founders are extremely thoughtful and smart. We expect you to write industry-defining and narrative-shifting pieces. You need to be a clear thinker, analytical, and a top 1% writer.
It's a very demanding role, but if you enjoy writing and business, it's a dream.
DM me if you are a fit
___________
A few big ideas & innovations account for the bulk of progress.
In the 19th century, industrialization, evolution, electricity.
In the 20th, antibiotics, information theory, the transistor, internet.
The ones that will define the 21st century are being created by entrepreneurs. However, they are typically too busy to get what's in their heads onto paper. We work closely with them to help them bring ten of those ideas into the world.
Identity Labs is setting the agenda in tech.
Distribution carries more leverage than labor or capital. A great product is no good if nobody knows about it. It's our job to help our partners be the talk of the town in a tasteful way.
We are very meticulous when deciding who to hire. Identity Labs is at the very top of the industry, and we are only 15 people. We believe our track record is singular, which we owe entirely to the quality of our team.
Neal Schaffer | ニール・シェーファー retweeted
Your blog title is the first—and sometimes only—chance to grab attention.
With 80% reading headlines but only 20% clicking, nailing the right title is key.
From SEO tips to proven formulas, here’s how to write blog titles that convert 👇
nealschaffer.com/blog-titles…
#BloggingTips
64.9% of SEO specialists in an Editorial.Link survey say a site can rank high on Google without backlinks.
For a small site, that changes where the first hundred hours go.
nealschaffer.com/link-buildi…
Neal Schaffer | ニール・シェーファー retweeted
92% of consumers trust recommendations from others over branded content.
That's why UGC campaigns see a 29% boost in web conversions.
I break down 17 strategies to make your customers your best marketers:
nealschaffer.com/ugc-marketi…
My webinar resend opened at 15.18% after the original hit 52.46%, and it was still worth sending.
Judged on opens alone it looks like a flop, yet it lifted the campaign’s overall open rate to 58.46%.
nealschaffer.com/improve-ema…
Neal Schaffer | ニール・シェーファー retweeted
SMASH 2026 invited me to speak about video.
I ended up speaking about TRUST.
The case study: a senior living community that went from about 50% to 95%+ occupancy while nearly eliminating costly lead aggregators.
Planning an event on AI or digital marketing? DM me.
AI assistants sent 1.6% of my sessions and 5.4% of my email signups in the twelve months to late August.
Here’s what that changes about which blog revenue streams I’d build on.
nealschaffer.com/how-to-mone…
Neal Schaffer | ニール・シェーファー retweeted
Google, ChatGPT, YouTube, TikTok — they’re all search engines now.
And to show up, you need evergreen content.
#ContentStrategy #Discoverability #DigitalMarketing

















