Media, advertising, and creator economy editor @businessinsider
New York, NY
Joined February 2010
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Tonight is the night! Watch me and @JasonGuerrasio in a new documentary on HBO/Max
Tonight at 9pm is the premiere of #MoviePassMovieCrash, I cannot wait for you to see it. Big thanks to @HBODocs, @markwahlberg's Unrealistic Ideas, @assemblemedia, @BusinessInsider, of course the director @mutaali
Trust me, you don't know the entire story. Watch on @StreamOnMax
Big scoop by @SydneyKBradley and @lmoses
Nathan McAlone retweeted
Instagram wants what YouTube has — and it's willing to pay up to get it.
In an effort to persuade content creators to post long-form video on Instagram, the company is paying a select number of creators hefty sums, according to people familiar with the deals.
Nathan McAlone retweeted
SCOOP: Someone's got a big new job at @MrBeast as the world's most famous creator just hired his first CMO businessinsider.com/mrbeast-…
Scoop from @lmoses: Top YouTuber MrBeast has named his first chief marketing officer businessinsider.com/mrbeast-…
Nathan McAlone retweeted
Honored to be nominated for 2 National Arts & Entertainment Journalism Awards by the @LAPressClub!! They were for my Buford Pusser story and anniversary interview w/ Adam McKay for TALLADEGA NIGHTS. I share this with @SamanthaRollins who edited both stories.
Nathan McAlone retweeted
Scoop: Tommy Harper's 'HBO of micro dramas' app is shutting down. It's probably less a sign of the format peaking and more to do with high costs and Big Tech moving in. Story: businessinsider.com/tommy-ha…
Nathan McAlone retweeted
I was wrong. Netflix did make a reference to video games today: It said a trailer for someone else's game was a hit.
Other than that, nothing to say about games or podcasts - two categories it used to tell investors were promising.
businessinsider.com/netflix-…
Nathan McAlone retweeted
Scoop: The WSJ has been planning a big push into streaming TV, and courted Feed Me's Emily Sundberg. Details with @nmcalone:
businessinsider.com/wsj-plan…
Nathan McAlone retweeted
High earners are especially sweet on influencers — and more likely to trust the products they plug, exclusive research found. bit.ly/3VBKL5W
Nathan McAlone retweeted
We called it in April: Get ready for a wave of TBPN clones after its blockbuster OpenAI deal
businessinsider.com/get-read…
they made a @tbpn for the girlies
they not only ripped off the format but also made it at their same time 🥲
Nathan McAlone retweeted
I tracked down one of the FBI agents that took down the Unabomber to fact check Netflix's UNABOMBER...📝
Retired FBI profiler James R. Fitzgerald tells Business Insider what's fact and fiction in the Netflix movie. bit.ly/3VIiRoJ
You could have read that scoop on @BusinessInsider from @lmoses over a year ago businessinsider.com/google-t…
Google partners with talent agency Range Media to launch 100 Zeros, a rotating fund designed to shape positive onscreen depictions of tech and test AI tools (@brooksbarnesnyt / New York Times)
(Visit Techmeme dot com for the link and full context!)
Lucia scoops the latest development in the Good Good fallout
SCOOP: Good Good's ad fallout continues, with CEO and prez now out. Memo: businessinsider.com/good-goo…
Nathan McAlone retweeted
Why Meta's move to take out paid ads calling on TikTok and YouTube to "join us in supporting teens" is a game of "reputational jujitsu" businessinsider.com/meta-cal…
Nathan McAlone retweeted
Submission alert: we're seeking nominations for the marketers behind brands' most innovative partnerships with influencers. Submit your pitches here: businessinsider.com/seeking-…
Scoop from @larakiara: Lawsuit alleges Sony investigated WPP's media operation and said it ran a 'global crime scheme' businessinsider.com/lawsuit-…
Nathan McAlone retweeted
A new legal filing says Sony hired investigators to probe WPP's media rebate practices. Its review said that WPP ran a "global crime scheme" and improperly withheld rebates, the filing says. WPP said that the lawsuit referencing it is "baseless."
businessinsider.com/lawsuit-…
Nathan McAlone retweeted
TikTok's five-day RTO push mirrors similar requirements at competitors like Instagram and Amazon. It starts in September. bit.ly/4xxYGr9
New from @SydneyKBradley and @dwhate: Influencers fear the AI 'Scarlet Letter' businessinsider.com/influenc…
Nathan McAlone retweeted
Social apps are flagging influencer content as AI-generated, and it's making some creators feel grouped in with synthetic slop. bit.ly/4wKvdKP