National Media Insights

Excited to be a FINALIST for 29❗️ Reed Awards for our innovations in media buying! Congrats to our team & partners, and thanks to @C_and_E for the recognition. See you in Charleston! 🌴

Abigail Spanberger (D) up with her first TV ad for #VAGov today. #vapol

🏆 NINE #Pollies! Thanks to @TheAAPC for recognizing our team & clients for outstanding work, proud of what we've accomplished together. And honored to be on Team @DaveMcCormickPA along with @ColdSpark & @OnMessageInc - Campaign of the Year!

Proud to announce we've won 🔟 Reed Awards! 🏆 Including 7 for our work on @DaveMcCormickPA's campaign with @OnMessageInc & @ColdSpark, 2 for our contextual product with @samba_tv, and 1 for our cross-screen planning tool. Thanks to @C_and_E and to our incredible team & clients for your partnership. Best is yet to come!

Audio continues to grow. 12% of voters plan to increase their time spent with podcasts and streaming audio – including 11% of GOP Primary voters, 17% of Independents and 20% (!) of future cord cutters.

The podcast election...a majority of voters listen to podcasts weekly and almost 1/3 listen to at least 2 hours per week. Among Men 18-54, podcast reach climbs to 59%. Top podcast genres: news & politics, comedy, history, religion, true crime.

We’ve seen some other post-election polls and let’s just say…reports of TV’s death are greatly exaggerated. TV reaches a majority of all voters – and voters A55+ (counting half the electorate) report watching Live TV more than streaming.

We had ChatGPT summarize verbatims on what voters remember about their contact from political campaigns. Results are....not surprising - but reinforce the importance of smarter media planning tools, like our Power Panel, that help you hit the right target and avoid oversaturation.

#1 most common campaign contact reported by voters? Text message. 70% of all voters, and 73% of Independents, recall receiving texts from political campaigns in 2024.

79% of voters had made up their minds before September - but 70% of campaign spending came after Labor Day. Independents, Hispanics, Black Men, Union households, & Gen Z were among the later-deciding demos.