nugg|notes

The box logo was borrowed from an artist who critiqued consumer culture. Then it became consumer culture. The Story of Supreme — with historic photos & full sources: nuggnotes.com/blogs/news-art…

nuggnotes is expanding. We’re adding state & federal cannabis news, plus deep dives into hip-hop & culture history. like the history of Supreme, West Coast rap, graffiti, Air Jordan 1, Stüssy & lowriders etc. For now, these culture stories will be exclusive to our website and YouTube channel.

the cali plug story: CBONB🔌 📱 snap trap:
@CaliPlug traces his rise to 2015–2016. on @OfficialFSOTD, he described using Snapchat, cheap LA flower & a wrestling-inspired, larger-than-life persona to draw attention to the traditional market. his claimed “firsts” are not independently established. ✈️ the jets:
he says JetSmarter flights made his operation appear bigger than it was. private-jet footage, charisma & staged spectacle turned the hustle into entertainment, even as he described working from an apartment. 💸 the price wars:
@CaliPlug popularized $5 grams & $100 ounces of indoor flower instead of premium-priced eighths, sometimes taking losses to keep customers loyal. around 2017, he pushed $15 full-gram vapes, $10 half grams, then $10 full grams or less. he dubbed it the “Great American Vape Rush” or “Pendemic” & says he “killed Colorado weed.” 🏠 open 365:
he credits himself with pioneering apartment trap distribution & “basically” creating Stash N Dash. accessible prices, nonstop promotion & an “open 365” identity became his pitch. 📡 paid shout-outs:
he says Snapchat promos began as free favors for friends, then cost $500–$1,000 & eventually as much as $25,000 per placement. he calls this “online trap promo,” selling exposure to other sellers & brands through his growing audience. ⚾ the 2018 billboard:
accounts describe “Official Cali Bud Supplier of the MLB” billboards using @Dodgers /@MLB branding without authorization. a cease-and-desist forced their removal; he says he kept the original paperwork. 🚨 raids & callouts:
a reported LAPD raid at a Hollywood Walk of Fame pop-up drew helicopters & circulating video. he also credits himself with exposing sprayed flower in the tin-can Bubble Gum Cookies controversy, helping end tuna cans & introducing “Bigz” & “Smallz.” 🐶 cheeto the frenchie:
his dog Cheeto became an online character, inspiring other trappers to get French bulldogs, he says. his story also includes a reported kidnapping & return. 🤝 the partners:
@catalyst_ceo, Catalyst’s CEO, has publicly said he once owned 25% of Cali Plug. 🎬 CBONB:
he credits his friend Ether with turning “Cali Plug or no plug” into “Cali Bud Or No Bud.” CBONB & The Sesh movie extended his identity beyond Snapchat. whether or not his claimed firsts hold up, he tied bargain cannabis, online promotion & spectacle into a recognizable trap-era brand - @nuggnotes 🪴