Oliver de Leeuw

Why I decided NOT to make an “AI clone” of myself: A lot of coaches are making AI clones, trained on their content and even call transcripts. No shade: I’ve thought deeply about doing this myself, but for now I’ve decided against it. Here’s why: 1️⃣ SITUATIONAL AWARENESS Everyone says AI is the best way to “scale yourself.” The challenge when it comes to coaching and consulting, at least in emotional intelligence (and in many other niches, too), is these conversations are complex. They often require using strategies in combination, “breaking” rules (at times), and a lot of nuance. So far, AI lacks this ability. 2️⃣ COMMODITIZATION AI coaches may still be novel and interesting…but as they grow in popularity, they’ll become just another needle in the haystack. The more easily accessible AI coaching is, the less valuable it becomes. In contrast, access to “the real person” will increase in value. 3️⃣ CONNECTION & COMMUNITY As people connect more and more to ARTIFICIAL intelligence, the more valuable HUMAN connection becomes. We see this already when it comes to customer service chatbots: If you have a problem, do you prefer to speak to a bot or a real person? That’s just the tip of the iceberg. People have always valued community. That will only increase as AI continues to rise: Human connection will become increasingly valuable currency. To clarify, I use AI extensively in my workflow—primarily for research, feedback, and to help me iterate (more on that coming). But I don’t see outsourcing high-level thinking—whether for myself or trying to help others. Curious to hear your thoughts on this, especially from coaches who are AI enthusiasts. How do you see things differently?