Joined May 2008
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opener retweeted
Hey fam,
Looking out for our community members and creators.
Another security incident in crypto, and exploits are becoming increasingly common.
A few reminders from us at gauge:
• Look before you sign or send.
• Don't click suspicious links.
• Always verify URLs and sources.
• Keep your clipboard clean & check wallet addresses before pasting.
• Never share your seed phrase.
Stay vigilant, stay cautious.
Stay safe fam, and enjoy your weekend. ❤️
is paying kols even measurable? reach is, that part's easy.
the harder question is what the posts said. across 227 brands we've scored, the typical one sees its core message in roughly 7 posts out of 100 written about it.
the other 93 are reach. sometimes useful, rarely the story you paid for.
opener retweeted
creating for a brand you found 10 mins ago? the TL can tell
Brand Research on GAUGE
→ we pick 3 brands that fit what you already post
→ break each one's narrative into topic spaces
→ show where your content already lands
know the brand before you post, not after
first one's on the house: gauge.fun/creators
🤖 Made with AI
chat, your landing page and your creator content are still not telling the same story
pulled every brand report we finished in the last 2 weeks. 29 brands, 473 narratives. scored creator mentions against each brands own landing-page pitch
→ top creator story: 26% median share of mentions
→ the landing-page pitch, the thing the page exists to say: 3%
→ that pitch was the most carried story for only about 1 in 5 of them
bit that jumped out. a robotics data network whose loudest creator story is the points and airdrop checker — while "anyone can teleoperate a robot from a browser" sits at 3%. a prediction market where "season ending soon" outruns what the market actually is
the other story was going to travel either way. almost nobody made the product travel with it
free scan on your own mentions: gauge.fun/brands
two campaign case studies this week led with cpm. $18.90 in one, $9.86 in the other.
cpm, smart followers and creators signed up tell you who showed up. not what they said.
we've scored 227 brands. the typical one gets its key message into about 1 creator post in 14. almost half is general chatter.
cheap reach, wrong message. pay on relevance, not reach.
opener retweeted
GAUGE PROFILE UPDATE ✨
A few small changes to make your profile page look and feel better.
Visit your profile and see the update for yourself: app.gauge.fun/profile/me
a quarter of what web3 companies say about themselves has never been the point of a single creator post
not underweighted. zero.
thread on how we found it ↓
every dashboard counts volume. none of them ask if the volume carries the thesis
every input here is public so you can repeat the method yourself. or let us do it
free scan: we derive your messaging categories from your own posts, score your last 100 mentions against them, show you what carries and what doesnt
gauge.fun/brands
another big airdrop yesterday, another timeline full of "not eligible" screenshots.
the team rewarded the people who ran nodes and used the product. a lot of the community had spent two years posting for reach.
that's a brief problem more than a farmer problem. tell creators which message matters and they'll post it. don't, and you get volume.
across 227 brands we've scored, the typical creator post lands the key message about 7% of the time.
my bot isn't allowed to post.
it finds the leads, watches the replies, drafts every post and dm. then it waits for me.
the rules i gave it:
- no number older than 14 days
- one touch per person per day
- max 2 follow-ups, then leave them alone
- every outreach is an a/b test
same thing we do for brands at gauge. measure whether the message landed, not whether it went out.
an exchange had to ban its own affiliate for faking pnl.
thats what you get paying for reach and never reading the posts.
227 brand reports:
- median key-message share: 7%
- median general chatter: 44%
- 1 in 4 narrative pillars: zero mentions
posts are there. message isnt.
ai twitter just found out paid launches are botted. same accounts every campaign, easy to cluster
thats the easy half. we filter pod creators out before a brand pays anyone
hard half: even the real humans dont say your message
148 brands scored. median share of mentions carrying the key message: 7.2%
bots are a fraud problem. the 7% is a brief problem
if you look at the replies and reposts of the main post AND the paid partnership posts most of them are fake and just bot farms at large scale
so against X ToS and quite easy to cluster since it's always the same accounts (there is a good blog post to make with "we asked grok 4.7 to identify all the clusters and ban the bot farms")
jev used this kind of slop agency and it definitely works and converted into real usage (and they raise a massive amount with this) so i can understand why people are doing it, it's just sad and should be fixed at the platform level quick otherwise everyone will do it and people will start to leave X
opener retweeted
Share your profile with brands in one click.
Your GAUGE Creator Profile can now be shared as a public report for brands.
Hit Share Profile on your profile page.
Turn months of activity into shareable data at a glance.
Brands don't have to spend hours scrolling through your timeline to understand what you've been working on.
Sharing your profile gives them the summary on one page.
Try it out today: gauge.fun/c/yourusername
