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Expert tools made accessible. Transform user research into business success with AI-powered insights. Trusted by Fortune 500 companies.

Wellington, New Zealand
Joined February 2009
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Pioneering UX research since day one. Now, we're breaking silos and bringing powerful insights to every team. Discover how we're transforming cross-functional collaboration: optimalworkshop.com/ #ResearchDemocratization
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We're live! Our UX expert panel webinar is starting now. Featuring leaders from Meta, Xero, and Designlab Hurry and join us on Zoom: hubs.la/Q02S3-Th0
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Today's the day! Get all the highlights from our eye-opening white paper, with our amazing speakers: 🌟 Eniola Abioye - Meta 🌟 Philip Cockrell - Xero 🌟 Rafael Madrid - Designlab 🕒 8am / 12pm 🖥️ Zoom Registration: hubs.la/Q02S3mGr0
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24 hours to go! 🚀 Join UX leaders from Meta, Xero, and Designlab for game-changing insights from our groundbreaking white paper. 🗓️ Tomorrow: Oct 11 NZT 8am / Oct 10 PDT 12pm 🖥️ Zoom Register now: hubs.la/Q02S3GpW0 #UXWebinar #UX #ValueofUX
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Did you miss our live training on the Power of the Prototyping tool? No worries: here's the recording: hubs.la/Q02S50Gz0
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🚀 Unlock Enterprise IA secrets with Sarah Barrett, Microsoft IA Director! Join our webinar: 'The 'How' of Enterprise Information Architecture' 📅 Oct 10, 8AM / Oct 9, 1PM Register: hubs.la/Q02RMQsR0 #EnterpriseIA #UXStrategy
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Join Product Lead Ella Fielding and Head of Product Marketing Sarah Flutey for an in-depth exploration of our new game-changing addition to your design toolkit - Prototype testing 🚀 When: 2 October (UK and USA) or 3 October 2024 (AU and NZ) Register: hubs.la/Q02RMN4f0
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🎯 Tailoring UXR insights for maximum impact: - Executives: Business outcomes - Product: Actionable roadmaps - Design: Detailed feedback - Dev: Prioritized recs - Marketing: User perceptions Learn to speak every team's language: bit.ly/3MEVBQI
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📅 Mark your calendars! Join us on Sept 19th, 8 AM NZ / Sept 18th, 1 PM PST for an insightful talk on "The Value of Qualitative Research for Business Stakeholders" 🧠💼 bit.ly/4cX3XOj
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UX is dead. Long live UX. ⚰️ 👑 bit.ly/4g3zr8c
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🔥 UX researchers, get ready! A report that could change how you work is on its way. What could it be? #UXResearch #StayTuned
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