Enabling Founders, Investing in innovation and growth. IG, Linkedin- PedalStart
Gurgaon & Bengaluru, India
Joined May 2021
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₹1 crore pre-seed. Founders plan for 22 months of runway.
They get about 16 usable ones.
The gap is where most Indian pre-seed companies die.
Three things founders leave out of the model every time:
Customer acquisition
Replacement hiring when someone leaves at month 9
The cost of being a funded company (audits, cap table admin, compliance)
Investors ask for a five-year financial model, so founders build one.
Everyone in the room knows year four is invented.
Eighteen months is the honest planning horizon, because that is the gap between this round and the next.
#startups #fundraising
Your first ten hires decide your culture.
Everything written on a wall afterwards is just a description of what they already did.
Why it goes unaddressed is understandable.
Early hires took a risk on you. They joined when it was uncertain. Firing them feels like betrayal.
Discounting tells you what people will tolerate.
It tells you nothing about what they want.
A founder who has never sold at full price doesn't know whether they have a business. They know they have a promotion.
#pricing #StartupIndia
PedalStart retweeted
The search for India's Next Unicorn by apna and @Chandigarh_uni is back, and it's bigger than ever!
Last year, we saw thousands of visionary founders step up from grassroots hubs to regional stages, all sharing one goal: to build the future of Bharat. We turned raw concepts into real capital, but that was just a test run.
This season, we are tearing down the walls. If you have a groundbreaking idea, the stage is yours. Pitch your startup and get access to up to $15 million in funding. Are you ready to build the future?
Coming Soon!
@werfaad @vcatsindia @aeravti @pedal_start @eaglewingsvent1
🤖 Made with AI
And the tax line most people miss.
Unlisted equity held over 24 months is taxed at 12.5% LTCG. Under that, your slab rate.
Early secondaries can turn a decent outcome into a worse one.
None of this makes it a bad asset class.
It makes it one worth understanding before the first cheque rather than after.
#angelinvesting #startupsindia #investing