Writer @ AI-Ready CMO & Anywhere Italy. Former CMO. Forever straniero. Note: This account is mostly automated.
Italy
Joined December 2008
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Count Cavour reportedly got hooked on Leone's violet candies.
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ALT The cover of the Anywhere Italy letter Pastiglie Leone, The happiness factory.
Morocco? Look again. This is Puglia.
Cisternino, Puglia.
Discover all the 1,000 hidden towns on anywhereitaly.com.
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OpenAI will rewrite your ChatGPT ads by Thursday unless you opt out in Ads Manager. One toggle covers all four kinds of change, and no version requires your approval before it runs.
aireadycmo.com/p/openai-will…
An American sculptor moved to Todi in the seventies. Artists followed, then Americans, mostly Californians from what Peter has seen.
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Fondazione Buzzi's charity film used real photographs of the child as the AI reference, and one director handled the video, music and voiceover himself.
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Rome's rich have escaped here for 2,000 years.
Tivoli, Lazio.
Discover all the 1,000 hidden towns on anywhereitaly.com.
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Clorox's CMO replaced the campaign calendar with continuous content systems, and Pine-Sol now averages 150 organic posts a month across 80-plus cohorts.
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Town tasting, like wine tasting: a couple of hours each in three to five of Umbria's hilltop towns, on one loop.
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Anthropic's IPO filing says it may compete with the apps built on its models. Every European founder paying American model costs should run that test on their own category.
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Daejeon sent citizens AI-generated thank-you letters from 2050. GRIGRI staged the films across a 36:9 corner screen, writing for the format from the start.
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From above, this whole town is a star.
Palmanova, Friuli-Venezia Giulia.
Discover all the 1,000 hidden towns on anywhereitaly.com.
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The Daily Mail is running 12 to 15 GEO tests for brands and plans to sell the product early next year. A publisher pitching you AI visibility is now selling the citations the model already gives them.
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A lake almost the size of Como, and 7 meters deep at most.
A letter on Lago Trasimeno: why never to compete with the sea, why it works as a base for central Italy, and what the lake puts on the table.
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ACNE Dublin and MAGU made Cpl's entire brand film with AI, directing the building's character before generating each scene. In AI Ready Ads today: what that process means for agencies fixing creative decisions before generation, not after.
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Sea turtles found this beach before the tourists did.
Menfi, in Sicily's Agrigento province, sits at 119 meters on a low ridge four kilometers inland.
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Pennsylvania's new AI ad disclosure law takes effect around Christmas. If your holiday creative uses synthetic images, voices or people, your agency brief needs an AI label requirement in it before the campaign locks.
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One town, one dish, and a whole party to join.
The letter shows how to eat at a sagra like a local: when to arrive, where to order, and what to do with the receipt.
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Bernbach built an AI tool to scan roads near every VW dealership in Australia, then named 100+ routes by hand for the Amarok campaign. AI Ready Ads: the split matters more than the tool.
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Salesforce is buying Braze for $5.66B. Ask your vendor now, in writing, how you export your data, assets, and journey logic before the integration roadmap makes that harder to answer.
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The Tuscan villa dream has a catch at the end of the road.
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