miffy retweeted
You can see @BellinghamJude’s @CalvinKlein billboards in the following locations until 11/16/26. Tag us if you see them IRL:
📍 Houston Street & Lafayette Street in NYC
📍 La Cienega & Rosewood Ave. in Los Angeles
📍 Vine St. & Barton Ave. in LA
#judebellingham #CalvinKlein
miffy retweeted
Jonathan Bottomley, Calvin Klein’s Global Chief Marketing Officer 🗣️:
“Jude is part of an area of culture that's got huge momentum…. and what we see is here 84% of the people who engaged with his collab post, our collab post were new to the brand, So that's an amazing opportunity to drive acquisition.
It’s a model that where you build the two things together, the earned and the paid.”
Additionally, according to BoF and PVH, Calvin Klein’s shares increased by 3% on the day the Bellingham campaign was announced.
miffy retweeted
'Incredible achievement for the family' as Bellingham brothers called up bbc.in/4sQe41i
























