Brand strategy @ Firehaus. Cyclist. Interested in the ethics of attention and advertising.
Bristol
Joined August 2008
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Nick Barthram retweeted
Growing a brand is an artform. It takes time and the ability to adapt to create a brand that is constantly reinforcing how it wants to be perceived in the minds of consumers.
Learn how to cultivate your brand from @Plan_nerd: buff.ly/3jjGfWH
@FirehausUK #strategy
Nick Barthram retweeted
It is with great sadness that we announce the passing, following a brief illness, of Terry, our beautiful friend, brother and one of the most brilliant singers, songwriters and lyricists this country has ever produced. (1/4)
Nick Barthram retweeted
1/ My hot take on the Twitter saga:
What we are actually witnessing with Elon's takeover of Twitter is a major schism within the dominant ideology of the modern world:
The Californian Ideology
Let me explain 👇
Nick Barthram retweeted
We are proud to be celebrating a growth of more than 40% this year! 🎉
It's been a fantastic year for Firehaus. We've been lucky enough to work with people who are truly changing the world for the better.
businessinnovationmag.co.uk/…
Thanks for the feature @BizInnovateMag
Nick Barthram retweeted
My wife asked why @LBBOnline ask me to write for them. I said I didn't know, then showed her what I was about to send. "Errm, isn't that biting the hand of the discipline that feeds you?" & suddenly I understood exactly why they ask me to write for them. tinyurl.com/3jp2f2xh
OpenAI released a new chat feature - ChatGPT - last night and it is blowing everyone’s minds. I, of course, asked it to perform a critical task, to compose a poem on the decline of marketing. Here it is:
In days of yore, before th…lnkd.in/egk9grby chat.openai.com/
Nick Barthram retweeted
New paper in Science today on playing the classic negotiation game "Diplomacy" at a human level, by connecting language models with strategic reasoning! Our agent engages in intense and lengthy dialogues to persuade other players to follow its plans. This was really hard! 1/5
📢 Bristol/West planning and strategy friends 📢 - anyone still around freelancing? I've been a bit out of the freelancer loop over the last couple of years and last I checked most of you have gone FT. Firehaus are getting busier and in need of a bit more…lnkd.in/erviVdEH
Nick Barthram retweeted
My blog on the limits of stakeholder capitalism just published as part of @EmeraldGlobal's SDG mission campaign Business Ethics and Adoption of Moral Compass.
emeraldgrouppublishing.com/o…
Nick Barthram retweeted
“The antidote to a lack of audience attention isn’t being quicker, it’s being interesting.” @Plan_nerd from @FirehausUK advises brands to focus on creating interesting and compelling content in order to get their customers’ attention ➡️ buff.ly/3ezmIj2
#brandbuilding
Nick Barthram retweeted
'Ad workers of today are more likely to churn out brief video clips for sites such as YouTube — whose viewers regard them as a nuisance — or targeted emails that aim to generate immediate sales, than to dream up brand-building commercials'
via @davetrott
on.ft.com/3TmRfPw
A fascinating new report from @Thinkboxtv on the media consumption differences between those who work in media in the UK versus the UK average. As per usual - 'you are not the target'! For example... 🧵1/5
'Subscription VOD, according to data from BARB, accounts for 35 mins of viewing time per adult per day in the UK. Media professionals estimate that the population spends 2hrs, 3 mins a day watching SVOD – almost four times as much as they actually do.'
You can see the full article (can't find the actual report) here: thinkbox.tv/news-and-opinion…
Can't help but think what is going on right now in the UK is the perfect example of @NaomiAKlein's concept of Shock Doctrine / Disaster Capitalism. The use of a crisis (energy+inflation+Brexit) to implement crazy ideology on the economy. It's not an instruction manual, Liz.
