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Pam Negoro

@pnegoro

Omnishopper Marketer, Touch® #MobilizingShoppers, Cannabis Advisor, Strategic Consultant, Beverages, BarMethod, Movies, Music, Travel, Dining, Art, Fun!

 Manhattan Beach
touchms.com
Joined February 2008
  • Tweets23.2K
  • Following1.9K
  • Followers1.1K
239Media
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Why Tide is shifting to social-first marketing for its latest NFL blitz marketingdive.com/news/tide-… via @marketingdive #mobilizingshoppers #marketingstrategy #mesaging #mediastrategy
Why Tide is shifting to social-first marketing for its latest NFL blitz

Why Tide is shifting to social-first marketing for its latest NFL blitz

The Woven Collaborative, a unit comprised of various agencies and Tide’s internal creative team, is behind the brand’s most content-rich NFL effort yet.

marketingdive.com
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Whole Foods predicts the major food and beverage trends of 2025 fooddive.com/news/whole-food… via @FoodDive #mobilizingshoppers #foodtrends #cpg #beverage #retail #grocery #consumerbehavior
Whole Foods predicts the major food and beverage trends of 2025

Whole Foods predicts the major food and beverage trends of 2025

The mega grocer expects to see more niche and ethnic snacks, high protein foods and unique textures in the new year.

fooddive.com
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TV advertising drives brand results: Here’s what the numbers say marketingdive.com/news/tv-ad… via @marketingdive #mobilizingshoppers #mediaconsumption #awareness #tvads #advertising #brandstrategy #mediastrategy
TV advertising drives brand results: Here’s what the numbers say

TV advertising drives brand results: Here’s what the numbers say

A review of first-time TV advertisers indicates the channel supports mid-funnel activity like consideration.

marketingdive.com
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Kroger to open 2 Asian grocery store concepts in Texas next year grocerydive.com/news/kroger-… via @grocerydive #mobilizingshoppers #grocery #retail #omnishopper #multicultural #asian #hispanic #cpg
Kroger to open 2 Asian grocery store concepts in Texas next year

Kroger to open 2 Asian grocery store concepts in Texas next year

The grocer will convert two Dallas-area locations with more Asian-centric products, new decor, updated signage and more, a spokesperson confirmed.

grocerydive.com
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Brands lean into fractious election with messages of unity and humor marketingdive.com/news/brand… via @marketingdive #mobilizingshoppers #marketingstrategy #advertising #brandmessaging #election
Brands lean into fractious election with messages of unity and humor

Brands lean into fractious election with messages of unity and humor

With tensions running high, some consumer brands are trying to make an emotional connection and avoid landing in hot water.

marketingdive.com
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Heineken turns any phone ‘boring’ to encourage IRL connection marketingdive.com/news/heine… via @marketingdive #mobilizingshoppers #shoppermarketing #marketingpromotion #marketingstrategy
Heineken turns any phone ‘boring’ to encourage IRL connection

Heineken turns any phone ‘boring’ to encourage IRL connection

Developed with Publicis Groupe’s LePub, the offering shuts down other phone functions for a set period of time, addressing a consumer desire to unplug.

marketingdive.com
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Milk-Bone revels in rom-com tropes with movie trailer parody campaign marketingdive.com/news/milk-… via @marketingdive #advertising #creative #brandstrategy
Milk-Bone revels in rom-com tropes with movie trailer parody campaign

Milk-Bone revels in rom-com tropes with movie trailer parody campaign

Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social. 

marketingdive.com
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Amazon’s Latest Pilot Could Be a Masterclass in Unified Shopping foodinstitute.com/focus/amaz… #mobilizingshoppers #grocery #omnishopper #convenience #retail
Amazon’s Latest Pilot Could Be a Masterclass in Unified Shopping - The Food Institute

Amazon’s Latest Pilot Could Be a Masterclass in Unified Shopping - The Food Institute

Amazon recently debuted its latest brick-and-mortar format in Chicago: Amazon Grocery. In this article, FI takes a look at the strategy.

foodinstitute.com
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What’s in store for grocers by 2027? grocerydive.com/news/grocery… via @grocerydive #mobilizingshoppers #grocery #omnishopper #shoppermarketing
What’s in store for grocers by 2027?

What’s in store for grocers by 2027?

Increased adoption of tools like smart carts and digital coupon apps plus heightened interest in certain nutritional benefits are among the developments forecast in a new 84.51° report.

grocerydive.com
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Milk-Bone revels in rom-com tropes with movie trailer parody campaign marketingdive.com/news/milk-… via @marketingdive #Mobilizingshoppers #marketing #advertising
Milk-Bone revels in rom-com tropes with movie trailer parody campaign

Milk-Bone revels in rom-com tropes with movie trailer parody campaign

Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social. 

marketingdive.com
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Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick marketingdive.com/news/mucin… via @marketingdive #mobilizingshoppers #marketing #promotion
Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick

Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick

The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season.

marketingdive.com
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E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt marketingdive.com/news/elf-d… via @marketingdive #mobilizingshoppers #shoppermarketing #marketingpromotion
E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt

E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt

The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.”

marketingdive.com
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Gelson’s debuts ‘premium’ c-store banner grocerydive.com/news/socal-g… via @grocerydive #mobilizingshoppers #cstore #conveniencestore
Gelson’s debuts ‘premium’ c-store banner

Gelson’s debuts ‘premium’ c-store banner

The Southern California grocer’s first ReCharge site offers 40 car chargers and a store that’s designed for customers to dine and browse.

grocerydive.com
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Re:think: The six questions CEOs ask about gen AI mck.co/3zP3noC via @McKinsey #genai #AI
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Microsoft CEO Satya Nadella reportedly calls two different CEOs every day to broaden his network and gain insights from various industries. Can you guess his favorite questions? entrepreneur.com/business-ne…

Microsoft CEO Satya Nadella Reportedly Calls 2 Different CEOs Every Day — and Has 2 Favorite...

Microsoft's CEO asks staff to set up two calls a day with leaders of other companies, from Perplexity CEO Aravind Srinivas to former NFL coach Pete Carroll.

entrepreneur.com
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An unconstrained future: How generative AI could reshape B2B sales mck.co/3XLhNze via @McKinsey #mobilizingshoppers #GenAI #B2B #B2Bsales
An unconstrained future: How generative AI could reshape B2B sales

An unconstrained future: How generative AI could reshape B2B sales

With emerging generative AI technologies beginning to open a world of possibilities, B2B sales is on the brink of a transformative evolution.

mckinsey.com
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From snack bars to shakes with 42g of #protein, high-protein products are dominating the grocery aisles. But are we consuming more than we actually need? #healthandwellness #foodnews foodinstitute.com/focus/prot…
Protein-Packed Products Have Become an American Obsession - The Food Institute

Protein-Packed Products Have Become an American Obsession - The Food Institute

Some experts feel the U.S. is dangerously obsessed with protein-packed items like steak, RTD workout shakes, and snack bars.

foodinstitute.com
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Heineken 0.0 brings mobile safe-driving game competition to US marketingdive.com/news/heine… via @marketingdive #mobilizingshoppers #beverage #nonalcoholic #promotion #marketingstrategy
Heineken 0.0 brings mobile safe-driving game competition to US

Heineken 0.0 brings mobile safe-driving game competition to US

The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.

marketingdive.com
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How grocers are building their in-store music playlists grocerydive.com/news/grocery… via @grocerydive #mobilizingshoppers #shoppingexperience #retail #shoppermarketing #instore #instoremusic
How grocers are building their in-store music playlists

How grocers are building their in-store music playlists

From customer demographics to worker preferences, supermarkets have several key factors to consider when curating their in-store audio.

grocerydive.com
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How Target is courting pet owners with a collection designed by ‘fur-fluencers’ marketingdive.com/news/targe… via @marketingdive #mobilizingshoppers #retail #pet #ecommerce #shoppermarketing #socialmedia #influencers
How Target is courting pet owners with a collection designed by ‘fur-fluencers’

How Target is courting pet owners with a collection designed by ‘fur-fluencers’

A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.

marketingdive.com
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